Available to hire
I am a proactive, data-driven digital marketing professional with over a decade of experience managing multi-channel campaigns, content strategy, and paid advertising. I thrive on turning insights into measurable results and enjoy collaborating with cross-functional teams to drive brand growth.
I am currently pursuing an MSc in Digital Marketing at the University of West London to deepen my understanding of modern digital trends. I have hands-on experience with Meta Ads Manager, Google Ads, SEO, and CRM tools, and I’m eager to apply my learnings in a real-world brand environment to boost ROI and audience engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Sales & Marketing Specialist at Global IME Bank
August 1, 2025 - September 17, 2025Executed B2B marketing campaigns across digital channels, increasing qualified leads by 25% and improving customer acquisition metrics. Developed content strategies and coordinated with creative teams to produce marketing materials and graphic assets, enhancing engagement. Monitored KPIs and performed data-driven analysis, optimizing campaigns to improve conversion rates by 15%. Coordinated internal and external teams in remote, cross-functional environments, streamlining campaign execution. Managed client interactions and community engagement, maintaining a 95% satisfaction rating.
Sales & Marketing Specialist at NIC ASIA Bank
August 1, 2023 - September 17, 2025Managed multi-channel digital campaigns (Google Ads, Meta Ads, LinkedIn, YouTube), driving 30% growth in customer acquisition. Conducted market research and competitor analysis to inform content planning, boosting social media engagement by 35%. Executed email marketing campaigns and lead nurturing initiatives, increasing app installs by 40% and improving retention. Supervised team performance, ensuring 98% on-time campaign delivery. Collaborated with internal teams to enhance brand presence and community interactions, increasing positive customer feedback by 15%.
Senior Process Executive (Google Onsite) at Cognizant Technology Solutions
December 1, 2019 - September 17, 2025Managed Google Ads accounts for global clients under GCS/gTech. Created and optimized campaigns including Search, Display, Instream, and Shopping Ads. Maintained high service standards and achieved campaign KPIs. Collaborated with Google Account Managers and internal teams. Provided campaign performance reports and insights. Trained new hires and supported operational excellence initiatives.
Process Associate at Genpact India Pvt. Ltd.
May 1, 2016 - September 17, 2025Managed invoice workflows and allocation processes. Ensured timely and accurate invoice validation and payments. Prepared daily reports and maintained monthly finance data. Supported audit and quality teams; conducted team updates. Trained new staff and used Oracle CRM systems for process management.
Sales & Marketing Specialist at Global IME Bank
August 1, 2025 - August 1, 2025Executed multi-channel campaigns (social media, paid advertising, and email marketing) increasing engagement by 28% and generating 15% more qualified leads. Developed on-brand marketing content and coordinated promotional materials, strengthening audience trust by 20%. Managed campaign workflows and CRM data, ensuring accuracy and compliance. Produced detailed campaign performance reports with ROI analysis to optimize marketing strategies.
Sales & Marketing Specialist at NIC ASIA Bank
August 1, 2023 - August 1, 2023Led integrated campaigns (SEO, PPC, Display, Video, Email, CRM), increasing mobile app installs by 40% and reducing CPA by 22%. Conducted audience research and competitor analysis to inform targeted campaigns. Supervised a five-member team to deliver content calendars, campaign reporting, and stakeholder communications, improving engagement by 18%. Prepared ROI reports and analytics dashboards to guide optimization.
Senior Process Executive (Google Onsite) at Cognizant Technology Solutions
December 1, 2019 - December 1, 2019Optimized Google Ads campaigns (Search, Display, Shopping, Video) for international clients. Collaborated across international teams and time zones to support account managers. Trained new team members and created draft campaigns for A/B testing.
Process Associate at Genpact India Pvt. Ltd.
May 1, 2016 - May 1, 2016Improved team efficiency by 15% by streamlining invoice records, purchase orders, and administrative reporting.
Education
MBA – Marketing Management & Project Management at Sikkim Manipal University, Delhi, India
January 1, 2014 - January 1, 2017Bachelor of Commerce – Marketing & Business Communication at Chhatrapati Sahu Ji Maharaj University, Kanpur, India
January 1, 2004 - January 1, 2007MSc Digital Marketing at University of West London
September 1, 2025 - October 30, 2025Qualifications
Google Digital Garage – Fundamentals of Digital Marketing
January 11, 2030 - September 17, 2025Google Ads (Search, Display, Video, App)
January 11, 2030 - September 17, 2025Fundamentals of Digital Marketing (Google Digital Garage)
January 11, 2030 - September 17, 2025Google Analytics Certification
January 11, 2030 - September 17, 2025Google Ads Certification (Search, Display, Video, App)
January 11, 2030 - September 17, 2025Fundamentals of Digital Marketing
January 11, 2030 - October 30, 2025Google Analytics Certification
January 11, 2030 - October 30, 2025Google Ads (Search, Display, Video, App)
January 11, 2030 - October 30, 2025Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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