Available to hire
Senior UX/UI Designer with 5+ years of experience crafting intuitive, human-centered digital experiences for SaaS, B2B, and consumer products. Certifi ed AI-Powered Designer with expertise in integrating AI tools into design workfl ows for faster, smarter, and more scalable UX solutions. Proven ability to lead UX research, create responsive web and mobile products, and deliver measurable business outcomes. Strong academic background from University of Toronto, with deep understanding of advanced UX principles and AI-enhanced design.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior UX/UI Designer at MaxAssist
August 1, 2020 - PresentLead end-to-end UX/UI design for MaxAssist's flagship dental SaaS platform, serving 4000+ clients across North America. Spearheaded creation of a comprehensive Design System, reducing design-related development time by 25% and inconsistencies by 40%. Designed and launched 15+ responsive web and mobile interfaces, driving a 35% increase in user engagement. Conducted UX research and usability testing across 9+ key projects, improving task completion rates by 20%. Integrated AI-based tools to analyze client feedback and extract actionable insights, accelerating project iteration cycles. Prototyped an AI-powered outbound call system enabling dental practices to automate patient appointment confirmations and integrate directly with PMS. Led the design of an AI chatbot for appointment scheduling, reducing manual support by 50%. Conducted A/B testing and accessibility improvements, achieving a 40% lift in click-through rates. Collaborated with Product, Engineering, and Marketing teams to alig
Web Designer & Developer at Big Surge Inc.
July 1, 2020 - September 17, 2025Designed and prototyped 15+ websites with modern, mobile-first UI/UX. Developed and optimized e-commerce stores (Shopify, WordPress), generating over $1M in online sales. Managed paid digital campaigns and SEO optimization, driving significant user acquisition. Created branding assets and visual content using Adobe Creative Suite.
Senior UX/UI Designer at MaxAssist
August 1, 2020 - PresentLead end-to-end UX/UI design for MaxAssist’s flagship dental SaaS platform serving 4000+ clients across North America. Implemented a comprehensive Design System, reducing development time by 25% and UI inconsistencies by 40%. Designed and launched 15+ responsive web and mobile interfaces, boosting user engagement by 35%. Conducted UX research and usability testing across 9+ projects, improving task completion rates by 20%. Integrated AI-based tools to analyze client feedback and extract actionable insights, accelerating iteration cycles. Prototyped an AI-powered outbound call system to automate patient appointment confirmations and PMS integrations. Led the design of an AI chatbot for appointment scheduling, reducing manual support by 50%. Conducted A/B testing and accessibility improvements, achieving a 40% lift in CTR. Collaborated with Product, Engineering, and Marketing to align UX with business objectives. Mentored junior designers.
Web Designer & Developer at Big Surge Inc.
July 1, 2020 - September 17, 2025Designed and prototyped 15+ websites with modern, mobile-first UI/UX. Developed and optimized e-commerce stores (Shopify, WordPress), generating over $1M in online sales. Managed paid digital campaigns and SEO optimization, driving significant user acquisition. Created branding assets and visual content using Adobe Creative Suite.
Education
UX/UI Design Specialization at University of Toronto
January 1, 2020 - March 1, 2023UX/UI Design Specialization at University of Toronto
January 1, 2020 - March 1, 2023Internet Application & Web Development at Fanshawe College
January 1, 2017 - April 1, 2018Qualifications
AI-Powered Designer
January 1, 2024 - September 17, 2025AI-Powered Designer
January 1, 2024 - September 17, 2025Industry Experience
Software & Internet, Professional Services, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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