I’m Putri, a Digital Marketing Specialist with 6+ years of experience in SEO, email marketing, social media, KOL collaborations, and content writing. I have a strong track record in executing data-driven strategies, leading cross-functional teams, and analysing digital marketing metrics to optimise campaign performance. I’m a quick learner with strong adaptability, allowing me to thrive in fast-paced and ever-changing environments.

Putri Cahyanti

I’m Putri, a Digital Marketing Specialist with 6+ years of experience in SEO, email marketing, social media, KOL collaborations, and content writing. I have a strong track record in executing data-driven strategies, leading cross-functional teams, and analysing digital marketing metrics to optimise campaign performance. I’m a quick learner with strong adaptability, allowing me to thrive in fast-paced and ever-changing environments.

Available to hire

I’m Putri, a Digital Marketing Specialist with 6+ years of experience in SEO, email marketing, social media, KOL collaborations, and content writing. I have a strong track record in executing data-driven strategies, leading cross-functional teams, and analysing digital marketing metrics to optimise campaign performance.
I’m a quick learner with strong adaptability, allowing me to thrive in fast-paced and ever-changing environments.

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Language

English
Advanced
Korean
Intermediate

Work Experience

Digital Marketing Specialist at Upscalix
August 1, 2022 - Present
Drove a 600+% increase in website impressions in July 2025 through SEO efforts. Led a cross-functional team to maintain cohesive brand messaging across four social channels. Utilised Looker Studio, Google Search Console, and Semrush to get data for the digital marketing strategy.
Social Media Manager at Meta Factory
May 1, 2022 - September 18, 2025
Managed social media for 4 crypto clients, boosting engagement and reach with social media content planning and community engagement. Collaborate with crypto influencers that increased brand mentions and follower growth.
Digital Marketing Specialist at PT. Global Inovasi Ventura
June 1, 2021 - September 18, 2025
Generated high-quality leads with targeted EDMs, SEO-driven blog posts and social ads, driving sales enquiries. Conducted A/B tests on emails and Meta ads to refine messaging and improve conversion rates.
Social Media Specialist at PT. Indodax Nasional Indonesia
August 1, 2019 - September 18, 2025
Boosted community engagement across Instagram, Facebook, Twitter and the company blog via timely, relevant contents. Launched a Kartini Day KOL campaign that attracted hundreds of new women traders.
Digital Marketing Specialist at Upscalix
August 1, 2022 - Present
Drove a 600+% increase in website impressions in July 2025 through SEO efforts. Led a cross-functional team to maintain cohesive brand messaging across four social channels. Utilised Looker Studio, Google Search Console, and Semrush to derive data for the digital marketing strategy.
Social Media Manager at Meta Factory
May 1, 2022 - September 18, 2025
Digital agency for crypto-based clients in Singapore. Managed social media for 4 crypto clients, boosting engagement and reach with content planning and community engagement. Collaborated with crypto influencers that increased brand mentions and follower growth.
Digital Marketing Specialist at PT. Global Inovasi Ventura
June 1, 2021 - September 18, 2025
HR and payroll software based in Singapore. Generated high-quality leads with targeted EDMs, SEO-driven blog posts and social ads, driving sales enquiries. Conducted A/B tests on emails and Meta ads to refine messaging and improve conversion rates.
Social Media Specialist at PT. Indodax Nasional Indonesia
August 1, 2019 - September 18, 2025
Crypto marketplace platform. Boosted community engagement across Instagram, Facebook, Twitter and the company blog via timely, relevant contents. Launched a Kartini Day KOL campaign that attracted hundreds of new women traders.
Digital Marketing Specialist at Upscalix
August 1, 2022 - Present
Drove a 600+% increase in website impressions in July 2025 through SEO efforts. Led a cross-functional team to maintain cohesive brand messaging across four social channels. Utilised Looker Studio, Google Search Console, and Semrush to gather data for the digital marketing strategy.
Social Media Manager at Meta Factory
May 1, 2022 - September 18, 2025
Managed social media for 4 crypto clients, boosting engagement and reach with content planning and community engagement. Collaborated with crypto influencers that increased brand mentions and follower growth.
Digital Marketing Specialist at PT. Global Inovasi Ventura
June 1, 2021 - September 18, 2025
Generated high-quality leads with targeted EDMs, SEO-driven blog posts and social ads, driving sales enquiries. Conducted A/B tests on emails and Meta ads to refine messaging and improve conversion rates.
Social Media Specialist at PT. Indodax Nasional Indonesia
August 1, 2019 - September 18, 2025
Boosted community engagement across Instagram, Facebook, Twitter and the company blog via timely, relevant contents. Launched a Kartini Day KOL campaign that attracted hundreds of new women traders.
Digital Marketing Specialist at Upscalix
August 1, 2022 - Present
Drove a 600+% increase in website impressions in July 2025 through SEO efforts. Led a cross-functional team to maintain cohesive brand messaging across four social channels. Utilised Looker Studio, Google Search Console, and Semrush to gather data and guide the digital marketing strategy.
Social Media Manager at Meta Factory
May 1, 2022 - September 18, 2025
Managed social media for four crypto clients, boosting engagement and reach through content planning and community engagement. Collaborated with crypto influencers that increased brand mentions and follower growth.
Digital Marketing Specialist at PT. Global Inovasi Ventura
June 1, 2021 - September 18, 2025
Generated high-quality leads with targeted EDMs, SEO-driven blog posts and social ads, driving sales enquiries. Conducted A/B tests on emails and Meta ads to refine messaging and improve conversion rates.
Social Media Specialist at PT. Indodax Nasional Indonesia
August 1, 2019 - September 18, 2025
Boosted community engagement across Instagram, Facebook, Twitter and the company blog via timely, relevant contents. Launched a Kartini Day KOL campaign that attracted hundreds of new women traders.
Digital Marketing Specialist at Upscalix
August 1, 2022 - Present
Led SEO-driven initiatives contributing to a 600+% increase in website impressions in July 2025; Oversaw a cross-functional team to maintain cohesive brand messaging across four social channels; Leveraged Looker Studio, Google Search Console, and Semrush to inform the digital marketing strategy.
Social Media Manager at Meta Factory
May 1, 2022 - September 18, 2025
Managed social media for 4 crypto clients; boosted engagement and reach through content planning and community engagement; Collaborated with crypto influencers to increase brand mentions and follower growth.
Digital Marketing Specialist at PT. Global Inovasi Ventura
June 1, 2021 - September 18, 2025
Generated high-quality leads with targeted EDMs, SEO-driven blog posts and social ads; conducted A/B tests on emails and Meta ads to refine messaging and improve conversion rates.
Social Media Specialist at PT. Indodax Nasional Indonesia
August 1, 2019 - September 18, 2025
Boosted community engagement across Instagram, Facebook, Twitter and company blog with timely, relevant contents; Launched a Kartini Day KOL campaign that attracted hundreds of new women traders.

Education

Bachelor's Degree at Universitas Diponegoro
January 1, 2012 - January 1, 2017
Exchange Semester in Oriental Studies at Hue University
February 1, 2017 - June 1, 2017
Bachelor's Degree at Universitas Diponegoro
January 1, 2012 - January 1, 2017
Semester Abroad / Exchange Program at Hue University
February 1, 2017 - June 1, 2017
Bachelor's Degree at Universitas Diponegoro
January 1, 2012 - January 1, 2017
SHARE Scholarship at Hue University
February 1, 2017 - June 1, 2017
Bachelor's Degree in International Relations at Universitas Diponegoro
January 1, 2012 - January 1, 2017
Oriental Studies (SHARE Scholarship) at Hue University
February 1, 2017 - June 1, 2017
Bachelor's Degree in International Relations at Universitas Diponegoro
January 1, 2012 - January 1, 2017
SHARE Scholarship at Hue University
February 1, 2017 - June 1, 2017

Qualifications

Bachelor's Degree in International Relations
January 1, 2012 - January 1, 2017
Exchange Semester - Oriental Studies (Hue University) via SHARE Scholarship
February 1, 2017 - June 1, 2017
SHARE Scholarship
February 1, 2017 - June 1, 2017
SHARE Scholarship to Hue University - Oriental Studies
February 1, 2017 - June 1, 2017
SHARE Scholarship
February 1, 2017 - June 1, 2017
Bachelor's Degree in International Relations
January 1, 2012 - January 1, 2017

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Financial Services