Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Sidra Ahmed, a result-driven marketing specialist with a strong background in performance marketing, paid media optimization and digital strategy. I have managed $100K+ monthly budgets to deliver ROI-driven campaigns for global brands, leveraging data insights, digital tools, and cross-functional collaboration to drive measurable business outcomes. I’m proficient in performance tracking, attribution modeling, predictive modeling, conversion tracking, and boosting engagement through targeted marketing initiatives.…Hi, I'm Sidra Ahmed, a result-driven marketing specialist with a strong background in performance marketing, paid media optimization and digital strategy. I have managed $100K+ monthly budgets to deliver ROI-driven campaigns for global brands, leveraging data insights, digital tools, and cross-functional collaboration to drive measurable business outcomes. I’m proficient in performance tracking, attribution modeling, predictive modeling, conversion tracking, and boosting engagement through targeted marketing initiatives.

Sidra Ahmed

Growth Marketer, Performance Marketer, Marketing Strategist, +2





Hi, I'm Sidra Ahmed, a result-driven marketing specialist with a strong background in performance marketing, paid media optimization and digital strategy. I have managed $100K+ monthly budgets to deliver ROI-driven campaigns for global brands, leveraging data insights, digital tools, and cross-functional collaboration to drive measurable business outcomes. I’m proficient in performance tracking, attribution modeling, predictive modeling, conversion tracking, and boosting engagement through targeted marketing initiatives.…Hi, I'm Sidra Ahmed, a result-driven marketing specialist with a strong background in performance marketing, paid media optimization and digital strategy. I have managed $100K+ monthly budgets to deliver ROI-driven campaigns for global brands, leveraging data insights, digital tools, and cross-functional collaboration to drive measurable business outcomes. I’m proficient in performance tracking, attribution modeling, predictive modeling, conversion tracking, and boosting engagement through targeted marketing initiatives.

Available to hire

Hi, I’m Sidra Ahmed, a result-driven marketing specialist with a strong background in performance marketing, paid media optimization and digital strategy. I have managed $100K+ monthly budgets to deliver ROI-driven campaigns for global brands, leveraging data insights, digital tools, and cross-functional collaboration to drive measurable business outcomes.

I’m proficient in performance tracking, attribution modeling, predictive modeling, conversion tracking, and boosting engagement through targeted marketing initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Urdu

Fluent

English

Fluent

German

Advanced

Work Experience

Digital Performance Manager at Publicis Groupe

November 5, 2024 - September 18, 2025

Revamped paid media planning for Visa B2B campaign achieving 15x ROAS; directed paid media strategy for Visa Mo Salah SSA campaign across Meta, TikTok, and Google with 7.7% uplift in ad recall and 350% increase in preference vs EMEA norms; implemented Meta multi-cell lift study showing +388% branded preference uplift; improved CTR by reverse-engineering competitor strategies for Visa Beta Typing; led ABM content partnership with Reuters for Visa Direct EU & Middle East; generated 800 leads for a real estate client in Saudi Arabia with 49% qualified; achieved 20x ROAS off-season in SEM campaign for a Saudi cinema chain.

Digital Media Planner at Starcom

January 31, 2024 - September 18, 2025

Transformed raw data reports into actionable customer insights; optimized channel spend by category, improving media buying effectiveness by 20%. Developed and executed a limited-budget PPC campaign with an always-on search campaign achieving 25x ROAS. 2x surge in app installs (1.98M MAUs) in H1 and 21% increased app engagement. Delivered full-funnel success for Delivery Hero’s Foodpanda PSL campaign; automated bid/keyword optimizations to achieve 12x ROI for NGO donation campaign; streamlined 80% of bid/keyword optimizations via Google Ads automation with Arabic localization; oversaw tracking, attribution, and data access for data-driven decisions.

Social Media Manager at The D’Hamidi Partnership

March 31, 2022 - September 18, 2025

Launched EBM CSR campaign across digital channels with over 9 million views in the first week and 7% organic traction; managed UI/UX of the Prime Minister Salam Pakistan website and created campaign content for digital amplification; led lead-generation campaign for IoBM with 70+ conversions and ROI of PKR 56 Mn; developed brand guidelines and enhanced digital presence; identified target audiences and informed digital media planning.