I am a professional, degree‑educated Television Creative Manager, TV screenwriter and video content manager with 15 years of experience in the TV and broadcast media sector. I have collaborated with companies such as Endemol Shine Group, Mediaset, Sky, RCS, Discovery Network and La7, devising, writing, producing and developing TV, branded contents and web TV formats, and I plan advertising and media strategies for brands and institutions, including the European Parliament in Brussels. I have also worked as a Free Lance International Journalist (FLIP). As a Digital PR and Strategist, I design and manage cross‑media campaigns in food, fashion and lifestyle for Italian and international markets. I am a creative and energetic team player with excellent persuasive and communication skills and great attention to detail, fluent in Italian and English, with proficient Spanish and basic Japanese. I enjoy working in multicultural, international environments.

LUCA LENTINI

I am a professional, degree‑educated Television Creative Manager, TV screenwriter and video content manager with 15 years of experience in the TV and broadcast media sector. I have collaborated with companies such as Endemol Shine Group, Mediaset, Sky, RCS, Discovery Network and La7, devising, writing, producing and developing TV, branded contents and web TV formats, and I plan advertising and media strategies for brands and institutions, including the European Parliament in Brussels. I have also worked as a Free Lance International Journalist (FLIP). As a Digital PR and Strategist, I design and manage cross‑media campaigns in food, fashion and lifestyle for Italian and international markets. I am a creative and energetic team player with excellent persuasive and communication skills and great attention to detail, fluent in Italian and English, with proficient Spanish and basic Japanese. I enjoy working in multicultural, international environments.

Available to hire

I am a professional, degree‑educated Television Creative Manager, TV screenwriter and video content manager with 15 years of experience in the TV and broadcast media sector. I have collaborated with companies such as Endemol Shine Group, Mediaset, Sky, RCS, Discovery Network and La7, devising, writing, producing and developing TV, branded contents and web TV formats, and I plan advertising and media strategies for brands and institutions, including the European Parliament in Brussels. I have also worked as a Free Lance International Journalist (FLIP).

As a Digital PR and Strategist, I design and manage cross‑media campaigns in food, fashion and lifestyle for Italian and international markets. I am a creative and energetic team player with excellent persuasive and communication skills and great attention to detail, fluent in Italian and English, with proficient Spanish and basic Japanese. I enjoy working in multicultural, international environments.

See more

Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced
Japanese
Beginner

Work Experience

TV Writer at Channel 5 - Mediaset
August 31, 2024 - September 18, 2025
Wrote interviews to VIP guests, authored articles for the program website, and coordinated with press offices, managers and talents. Produced video and photographic content for interviews and collaborated with journalistic and graphic teams to deliver interview material.
Television Creative Project Manager at YAM112003 (Endemol Shine Group)
December 31, 2019 - September 18, 2025
Managed creation, development, adaptation and acquisition of TV and branded content formats for national and international broadcasters; planned branded content strategies and brand integration activations; coordinated writers, freelancers and production teams to develop new formats.
TV Writer and Content Manager at ITV MOVIE (LA7) - G'DAY
December 31, 2012 - September 18, 2025
Wrote topics and texts for the daily live program; responsible for web project and video content management; scouted guests and stories; managed interview logistics and guest coordination.
Content Manager and Digital Strategist at HAGAKURE (Doing Group)
December 31, 2012 - September 18, 2025
Managed digital and social media strategies, content creation, digital PR and client relationships; developed campaigns for top brands and monitored online reputation.
Creative Director and Project Manager at VIRGILIO TV
December 31, 2011 - September 18, 2025
Creative direction and project management for Virgilio TV projects; concept development, production oversight and cross‑team coordination.
Project Manager and Video Producer at European Parliament (Audiovisual Unit)
December 31, 2011 - September 18, 2025
Robert Schuman trainee; developed an audiovisual website, produced coverage of plenary sessions and events, liaised with journalists and Members; assisted with promotional campaigns and graphic material.
Television Writer at Polivideo SA
December 31, 2010 - September 18, 2025
Developed daily content for the SKY program Protagoniste; researched topics, organized materials, managed a team of editors and sourced guests.
Content Editor and Manager at Onda Jerez Television
December 31, 2008 - September 18, 2025
Wrote and edited Spanish-language daily content for Las Mañanas; managed Canal Flamenco web channel; coordinated public/media relations and promotional materials.
Content Editing, Advertising, Marketing, PR at Luisa Spagnoli Spa
December 31, 2008 - September 18, 2025
Internship focusing on advertising, marketing and digital marketing campaigns for a major Italian fashion brand.
Tutor - Group Leader at Euro Master Studio
December 31, 2009 - September 18, 2025
Supervised study holidays for young students in the UK and Ireland; led groups and provided guidance.
TV Writer at Channel 5 - Mediaset
August 1, 2024 - October 1, 2025
Part of the author team for the Italian talk show Verissimo, writing interviews, producing articles for the programme website, and collaborating with press offices and talent managers. Led video/photo services during interviews and coordinated with journalistic and graphic teams to prepare content; researched material to inform interviews.
Television Creative Project Manager at YAM112003 (Endemol Shine Group)
December 31, 2019 - October 1, 2025
Conceived, developed, adapted and acquired TV and branded content formats for Italian and international broadcasters; planned and executed branded content strategies and brand integrations; managed writers and freelancers and led cross-media projects with major clients (Rai, Mediaset, SKY, Discovery).
TV Writer and Content Manager at ITV MOVIE (LA7) – G’DAY
December 31, 2012 - October 1, 2025
Wrote for the daily live programme ‘G’Day’, focusing on main news topics; created web content, wrote quizzes and texts, scouted guests and stories and managed content for the web channel.
Content Manager and Digital Strategist at HAGAKURE (Doing Group)
December 31, 2012 - October 1, 2025
Managed digital and social media campaigns; developed content concepts, managed communities, product PR and digital reputation for top brands; built social media strategies and client relationships.
Creative Director and Project Manager at VIRGILIO TV
December 31, 2011 - October 1, 2025
Created and directed editorial and production concepts for Virgilio TV; oversaw project management, production and post-production for web video content, coordinating with writers, editors and talent.
Project Manager and Video Producer at European Parliament (Audiovisual Unit)
December 31, 2011 - October 1, 2025
Selected as a Robert Schuman trainee; developed the new audiovisual website, researched, indexed and uploaded material, organized promotional campaigns and covered plenary events and celebrity visitors; collaborated with writers and graphic designers to plan promotional campaigns.
Television Writer at Polivideo SA (Protagoniste – SKY Channel Lei)
December 31, 2010 - October 1, 2025
Screenwriter and editor for the daily comedy show Protagoniste; devised topics, prepared scripts, managed a team of editors, scouted guests and materials and organized events.
Content Manager and Digital PR at Onda Jerez Television
December 31, 2008 - October 1, 2025
TV writer and web content editor for Las Mañanas; developed daily content in Spanish, managed social media and the Canal Flamenco web channel; coordinated campaigns and events for the channel’s digital presence.
Intern at Luisa Spagnoli Spa
December 31, 2008 - October 1, 2025
Internship in advertising, marketing and digital marketing for the fashion brand; contributed to brand communications and digital campaigns.
Tutor - Group Leader at EURO MASTER STUDIO
December 31, 2009 - October 1, 2025
Tutor and group leader for study holidays of young students in UK and Ireland; coordinated groups and taught communications-related topics.
TV Writer / Screenwriter and Digital Editor at Channel 5 - Mediaset
August 31, 2024 - August 31, 2024
Member of the author team for the Verissimo program; wrote interviews with VIP guests; produced web content and articles; coordinated with press offices and talents; created video and photography services for interviews; collaborated with journalistic and graphic teams; conducted pre-interviews and research; followed up with talent managers.
TV Writer at Italia 1 – Mediaset
December 31, 2021 - December 31, 2021
Collaborator on programme texts; responsible for obtaining necessary material (photos and videos) for broadcasting.
Television Creative Project Manager at YAM112003 (Endemol Shine Group)
December 31, 2019 - December 31, 2019
Managed the creation, development, adaptation and acquisition of television and branded content formats for national and international broadcasters; planned TV and web TV branded content strategies; collaborated with writers and freelancers to develop original formats for satellite and broadcast TV (Rai, Mediaset, Sky, Discovery Network).
TV Writer at LA7 (ITV MOVIE) – G'Day Daily Programme
December 31, 2012 - December 31, 2012
TV writer and content manager for the daily programme 'G Day' (La7 Channel); devised topics and texts; scouted guests; managed web content; wrote quizzes and texts.
Content Manager and Digital Strategist at HAGAKURE (Doing Group)
December 31, 2012 - December 31, 2012
Managed digital content strategies for top brands; content and community management; client relations; development of social media strategies; digital PR and monitoring; managed 240 digital native companies network.
Creative Director and Project Manager at Virgilio TV
December 31, 2011 - December 31, 2011
Wrote, created and developed a web cooking show 'Fior di Cuoca' including scriptwriting, art direction, production and post‑production.
Project Manager and Video Producer at European Parliament (Audiovisual Unit)
December 31, 2011 - December 31, 2011
Selected as a Robert Schuman trainee; developed the audiovisual website; researched, indexed and uploaded video and audio material; organized promotional campaigns and liaised with journalists, Members and designers.
Television Writer at Polivideo SA
December 31, 2010 - December 31, 2010
Screenwriter and editor for the daily comedy show 'Protagoniste' (SKY Channel Lei); devised topics and texts, managed a team of editors, scouted guests and materials, organized events and promotions.
Television Writer and Content Editor at Onda Jerez Television
December 31, 2008 - December 31, 2008
Wrote daily Spanish-language content for 'Las Mañanas' and managed the web channel 'Canal Flamenco'; public relations, event coordination and web content management.
Intern - Content Editing, Advertising, Marketing, PR Management at Luisa Spagnoli Spa
December 31, 2008 - December 31, 2008
Internship focusing on advertising, marketing and digital marketing for a major fashion brand.
Tutor - Group Leader at Euro Master Studio
December 31, 2009 - December 31, 2009
Tutor and group leader for study holidays in UK and Ireland.

Education

Liceo Classico Diploma at Liceo Classico Annibale Mariotti, Perugia, Italy
January 1, 1995 - December 31, 2000
Master’s Degree in International Advertising and Communications at University for Foreigners, Perugia, Italy
January 1, 2001 - December 31, 2006
Post-graduate Specialization Course in Corporate Communications and Public Speaking at University Vita-Salute San Raffaele, Milan
October 1, 2017 - September 18, 2025
Post-graduate Specialization Course in Corporate Communications and Public Speaking at University Vita-Salute San Raffaele
October 1, 2017 - October 1, 2025
Master’s Degree in International Advertising and Communications at University for Foreigners, Perugia
January 1, 2001 - December 31, 2006
Classical High School Diploma at Liceo Classico Annibale Mariotti, Perugia
January 1, 1995 - December 31, 2000
Post-graduate Specialization Course in Corporate Communications and Public Speaking at Vita-Salute San Raffaele University
October 1, 2017 - November 12, 2025
Master’s Degree in International Advertising and Communications at University for Foreigners of Perugia
October 1, 2001 - December 31, 2006
High School Diploma (Liceo Classico) at Liceo Classico Annibale Mariotti, Perugia
January 1, 1995 - December 31, 2000

Qualifications

FAO TalentScout Test
April 1, 2008 - September 18, 2025
TalentScout Test
April 1, 2008 - October 1, 2025
TalentScout Test
April 1, 2008 - November 12, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Telecommunications, Government