I am Megha Burfal, a Marketing and E-commerce professional with 5+ years of cross-functional experience across leading Indian and MEN A-based companies. I excel in item merchandising, category growth, vendor management, and data-driven decision making to boost online sales and customer engagement. I bring a unique blend of technical and creative skills, developed through an engineering background and a master’s in fashion management. I enjoy collaborating with buying, design, and marketing teams to craft compelling campaigns and optimized product experiences. My career combines hands-on merchandising and digital marketing with a passion for storytelling and customer-centric communication. I thrive in fast-paced environments, love solving problems with data, and am always eager to learn and upskill to drive impactful results across web and mobile platforms.

Megha Burfal

I am Megha Burfal, a Marketing and E-commerce professional with 5+ years of cross-functional experience across leading Indian and MEN A-based companies. I excel in item merchandising, category growth, vendor management, and data-driven decision making to boost online sales and customer engagement. I bring a unique blend of technical and creative skills, developed through an engineering background and a master’s in fashion management. I enjoy collaborating with buying, design, and marketing teams to craft compelling campaigns and optimized product experiences. My career combines hands-on merchandising and digital marketing with a passion for storytelling and customer-centric communication. I thrive in fast-paced environments, love solving problems with data, and am always eager to learn and upskill to drive impactful results across web and mobile platforms.

Available to hire

I am Megha Burfal, a Marketing and E-commerce professional with 5+ years of cross-functional experience across leading Indian and MEN A-based companies. I excel in item merchandising, category growth, vendor management, and data-driven decision making to boost online sales and customer engagement. I bring a unique blend of technical and creative skills, developed through an engineering background and a master’s in fashion management. I enjoy collaborating with buying, design, and marketing teams to craft compelling campaigns and optimized product experiences.

My career combines hands-on merchandising and digital marketing with a passion for storytelling and customer-centric communication. I thrive in fast-paced environments, love solving problems with data, and am always eager to learn and upskill to drive impactful results across web and mobile platforms.

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Language

English
Advanced
Hindi
Advanced
French
Beginner

Work Experience

Category Manager - AJIO Kidswear at AJIO (Reliance Retail)
January 1, 2022 - Present
Led site merchandising for Kids, Beauty, Home and other non-apparel categories across web and mobile platforms in 6 territories. Achieved 25% YoY growth in category sales by improving product visibility, homepage banners and curated landing pages. Implemented A/B testing to optimize homepage layouts, banners and product placements; drove data-backed decisions and improved user engagement. Executed Ramadan Specials, White Wednesday and Back-to-School promotions. Collaborated with buying, design and marketing teams to manage sample flow and deliver compelling campaign creatives. Enhanced onsite search and navigation using Algolia, Amplience and Bloomreach.
Community Manager - Non Apparel at VibeCity (E-commerce Startup)
June 1, 2021 - September 18, 2025
Curation of content for Non-Apparel categories; HubSpot CRM-based customer journeys; Onboarding and activation; Managing community interactions in English, Hindi and French (Basic). Language support; Sales data analysis and local market mapping; Visual Merchandising and overall store KPI and operations.
Retail Planning & Buying Intern at Lotto Sports India (SSIPL)
March 1, 2017 - September 18, 2025
Supported retail planning and buying operations; contributed to stock planning and supplier coordination; assisted with market research and merchandising for projects including Netherlands LGI & Ziggo.

Education

Bachelor of Technology in Electronics & Communication at Ambedkar Institute of Technology (NSUT East Campus)
January 1, 2010 - January 1, 2014
Master's in Fashion Management at NIFT Delhi
January 11, 2030 - September 18, 2025

Qualifications

Retail Mathematics for Buyers & Merchandisers
January 11, 2030 - September 18, 2025
Advanced Branding
January 11, 2030 - September 18, 2025
Next Gen AI - An Intro to GPT-3
January 11, 2030 - September 18, 2025
Digital Marketing Foundations
January 11, 2030 - September 18, 2025

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment, Education

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