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I am a results-driven Digital Marketing Specialist with over seven years of experience managing performance-focused paid media and digital campaigns for global brands. My strong background in agency environments equips me to own end-to-end campaign execution while collaborating with cross-functional teams to deliver measurable business results.…

Sanja Saponja

Digital Marketer, Marketing Strategist, Brand Strategist, +6

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I am a results-driven Digital Marketing Specialist with over seven years of experience managing performance-focused paid media and digital campaigns for global brands. My strong background in agency environments equips me to own end-to-end campaign execution while collaborating with cross-functional teams to deliver measurable business results.…

Available to hire

I am a results-driven Digital Marketing Specialist with over seven years of experience managing performance-focused paid media and digital campaigns for global brands. My strong background in agency environments equips me to own end-to-end campaign execution while collaborating with cross-functional teams to deliver measurable business results.

Skills

Copywriting

Email Marketing

SEO

Language

English

Fluent

French

Beginner

Serbian

Fluent

Work Experience

Junior Digital Specialist at Mind Share Serbia

January 1, 2021 - Present

Executive-led small team delivering integrated media campaigns across major platforms (Meta, Google, Programmatic, DV360). Oversaw strategy development and end-to-end execution for high-profile clients (Unilever, Ferrero, Nestlé, HBO, Erste Bank). Coordinated with Programmatic and Xaxis teams to optimize campaigns through data-driven insights. Conducted client education sessions on digital best practices and supported business development pitches. Directed influencer and PR strategies, managing vendor relationships to ensure alignment with brand goals. Planned, implemented and optimized campaigns across online platforms, researching audience segments, crafting content, and setting budgets and bidding strategies to meet KPIs.

Intern at Alpha Bank - Digital Department

January 1, 2019 - September 18, 2025

Media and market research; supported digital initiatives and projects.

Digital Marketing Specialist at Mindshare Serbia

January 1, 2021 - Present

Led end-to-end digital media strategy and execution across various platforms, managing budgets exceeding $500K and ensuring strong ROI. Mentored a team of digital specialists and directed influencer strategies while delivering detailed performance insights.

Junior Digital Specialist at Mindshare Serbia

January 1, 2019 - January 1, 2021

Supported senior managers in media planning and campaign execution, assisting in managing digital budgets and contributing to training initiatives.

Digital Department Intern at Alpha Bank

January 1, 2016 - January 1, 2019

Conducted media and market research while supporting social media content planning and basic performance analysis.