Yidan Cao

Managed strategic co-marketing partnerships with industry leaders (Bitget Wallet, BNB Chain) to amplify reach, launch joint campaigns, and enhance brand credibility. Hosted emergency online conferences on Spaces to address critical incidents, including an unexpected exchange delisting, successfully calming community concerns, restoring trust, and uniting users around the world. Crafted creative copywriting and executed highly engaging campaigns, like online partnership reveals, project announcements, poster contests and volunteer recruitment. Internal collaboration with product, tech, legal and operations teams, to facilitate effective partnership management.

Managed strategic co-marketing partnerships with industry leaders (e.g., Bitget Wallet, BNB Chain) to amplify reach, launch joint campaigns, and enhance brand credibility. Hosted emergency online conferences on Spaces to address critical incidents, including an unexpected exchange delisting, successfully calming community concerns, restoring trust, and uniting users around the world. Created copywriting and campaigns (online partnership reveals, project announcements, poster contests, and volunteer recruitment). Coordinated with product, tech, legal and operations teams to ensure seamless partnership execution.

Organized online and offline meetups between artists and audiences, combining physical events with on-site digital streaming for greater impact and accessibility. Facilitated collaboration with luxury brands (e.g., Prada, ESSENSIS), aligning artistic vision with commercial partnerships to enhance program impact. Collaborated in Education Department, contributing innovative ideas to enhance lesson plans for 100+ parents and students.