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I'm Yidan Cao, a creative communications professional blending visual arts with strategic marketing. I earned a Bachelor of Fine Arts in Painting from Renmin University and am pursuing a Master of Arts in Creative Communications at the University of Hong Kong. My work spans brand partnerships, content creation, and event design, driven by a passion for storytelling that resonates across audiences and cultures. I thrive in cross-functional teams and international contexts, from coordinating co-marketing campaigns with Bitget Wallet and BNB Chain to organizing artist-audience meetups at Ullens Center. My experience sits at the intersection of art, data, and digital media, where I combine copywriting, design, and analytics to deliver creative, measurable results. I am excited to continue expanding my practice through diverse roles and collaborations.…I'm Yidan Cao, a creative communications professional blending visual arts with strategic marketing. I earned a Bachelor of Fine Arts in Painting from Renmin University and am pursuing a Master of Arts in Creative Communications at the University of Hong Kong. My work spans brand partnerships, content creation, and event design, driven by a passion for storytelling that resonates across audiences and cultures. I thrive in cross-functional teams and international contexts, from coordinating co-marketing campaigns with Bitget Wallet and BNB Chain to organizing artist-audience meetups at Ullens Center. My experience sits at the intersection of art, data, and digital media, where I combine copywriting, design, and analytics to deliver creative, measurable results. I am excited to continue expanding my practice through diverse roles and collaborations.

Yidan Cao

Copywriter, Designer, Brand Designer, +4

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I'm Yidan Cao, a creative communications professional blending visual arts with strategic marketing. I earned a Bachelor of Fine Arts in Painting from Renmin University and am pursuing a Master of Arts in Creative Communications at the University of Hong Kong. My work spans brand partnerships, content creation, and event design, driven by a passion for storytelling that resonates across audiences and cultures. I thrive in cross-functional teams and international contexts, from coordinating co-marketing campaigns with Bitget Wallet and BNB Chain to organizing artist-audience meetups at Ullens Center. My experience sits at the intersection of art, data, and digital media, where I combine copywriting, design, and analytics to deliver creative, measurable results. I am excited to continue expanding my practice through diverse roles and collaborations.…I'm Yidan Cao, a creative communications professional blending visual arts with strategic marketing. I earned a Bachelor of Fine Arts in Painting from Renmin University and am pursuing a Master of Arts in Creative Communications at the University of Hong Kong. My work spans brand partnerships, content creation, and event design, driven by a passion for storytelling that resonates across audiences and cultures. I thrive in cross-functional teams and international contexts, from coordinating co-marketing campaigns with Bitget Wallet and BNB Chain to organizing artist-audience meetups at Ullens Center. My experience sits at the intersection of art, data, and digital media, where I combine copywriting, design, and analytics to deliver creative, measurable results. I am excited to continue expanding my practice through diverse roles and collaborations.

Available to hire

I’m Yidan Cao, a creative communications professional blending visual arts with strategic marketing. I earned a Bachelor of Fine Arts in Painting from Renmin University and am pursuing a Master of Arts in Creative Communications at the University of Hong Kong. My work spans brand partnerships, content creation, and event design, driven by a passion for storytelling that resonates across audiences and cultures.

I thrive in cross-functional teams and international contexts, from coordinating co-marketing campaigns with Bitget Wallet and BNB Chain to organizing artist-audience meetups at Ullens Center. My experience sits at the intersection of art, data, and digital media, where I combine copywriting, design, and analytics to deliver creative, measurable results. I am excited to continue expanding my practice through diverse roles and collaborations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

German

Advanced

Chinese

Fluent

Work Experience

Marketing Manager at LUFFY Project

September 1, 2025 - September 18, 2025

Managed strategic co-marketing partnerships with industry leaders (e.g., Bitget Wallet, BNB Chain) to amplify reach, launch joint campaigns, and enhance brand credibility. Hosted emergency online conferences on Spaces to address critical incidents, including an unexpected exchange delisting, successfully calming community concerns, restoring trust, and uniting users around the world. Created copywriting and campaigns (online partnership reveals, project announcements, poster contests, and volunteer recruitment). Coordinated with product, tech, legal and operations teams to ensure seamless partnership execution.

Intern at Ullens Center for Contemporary Art

January 1, 2025 - September 18, 2025

Organized online and offline meetups between artists and audiences, blending physical events with on-site digital streaming for greater impact and accessibility. Facilitated collaboration with luxury brands (e.g., Prada, ESSENSIS), aligning artistic vision with commercial partnerships to enhance program impact. Collaborated in Education Department, contributing innovative ideas to enhance lesson plans for 100+ parents and students.

Marketing Intern at Beijing Hongshi Culture and Art Co., Ltd.

September 1, 2023 - September 18, 2025

Conducted competitor and consumer trend analysis, leveraging data insights to shape high impact marketing campaigns aligned with client needs. Managed key client relationships, maintaining high satisfaction through active communication and tailored updates. Used data analytics platforms and API-generated insights to monitor campaign performance and identify cost-saving opportunities, reducing marketing spend by 10% without compromising results.

Marketing Intern at Beijing Yizhimei Environmental Art Design Co., Ltd.

March 1, 2023 - September 18, 2025

Enhanced SEO tactics and analyzed API-driven performance data from social platforms to elevate engagement by 20% within three months. Cultivated community growth by actively engaging 100+ weekly user interactions, strengthening brand loyalty. Secured long-term influencer partnerships, reshaping content strategy for maximum impact.

Marketing Manager at LUFFY Project

September 1, 2025 - September 18, 2025

Managed strategic co-marketing partnerships with industry leaders (Bitget Wallet, BNB Chain) to amplify reach, launch joint campaigns, and enhance brand credibility. Hosted emergency online conferences on Spaces to address critical incidents, including an unexpected exchange delisting, successfully calming community concerns, restoring trust, and uniting users around the world. Crafted creative copywriting and executed highly engaging campaigns, like online partnership reveals, project announcements, poster contests and volunteer recruitment. Internal collaboration with product, tech, legal and operations teams, to facilitate effective partnership management.

Intern at Ullens Center for Contemporary Art

January 1, 2025 - September 18, 2025

Organized online and offline meetups between artists and audiences, combining physical events with on-site digital streaming for greater impact and accessibility. Facilitated collaboration with luxury brands (e.g., Prada, ESSENSIS), aligning artistic vision with commercial partnerships to enhance program impact. Collaborated in Education Department, contributing innovative ideas to enhance lesson plans for 100+ parents and students.

Marketing Intern at Beijing Hongshi Culture and Art Co., Ltd.

September 1, 2023 - September 18, 2025

Conducted competitor and consumer trend analysis, leveraging data insights to shape high-impact marketing campaigns aligned with client needs. Managed key client relationships, maintaining high satisfaction rate through active communication and tailored updates. Utilized data analytics platforms and API-driven insights to monitor campaign performance, identifying cost-saving opportunities through performance analytics, reducing marketing spend by 10% without compromising results.

Marketing Intern at Beijing Yizhimei Environmental Art Design Co., Ltd.

March 1, 2023 - September 18, 2025

Enhanced SEO tactics and analyzed API driven performance data from social platforms to elevate engagement by 20% within three months. Cultivated community growth by actively engaging 100+ weekly user interactions, strengthening brand loyalty. Secured long term influencer partnerships, reshaping content strategy for maximum impact.