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I'm Agata Naliwa, Marketing Specialist and Operational Architect with hands-on experience across the full digital marketing spectrum, from data architecture and optimization to content execution and project leadership. I leverage GA4, GTM, and Looker Studio, and actively engage in initiatives like funnel optimization, email automation, and content production. I approach every engagement as a strategic partner, ready to tackle operational or analytical challenges to drive business growth and campaign effectiveness.…I'm Agata Naliwa, Marketing Specialist and Operational Architect with hands-on experience across the full digital marketing spectrum, from data architecture and optimization to content execution and project leadership. I leverage GA4, GTM, and Looker Studio, and actively engage in initiatives like funnel optimization, email automation, and content production. I approach every engagement as a strategic partner, ready to tackle operational or analytical challenges to drive business growth and campaign effectiveness.

Agata Naliwa

Marketing Analyst, Marketer, Data Analyst, +7

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I'm Agata Naliwa, Marketing Specialist and Operational Architect with hands-on experience across the full digital marketing spectrum, from data architecture and optimization to content execution and project leadership. I leverage GA4, GTM, and Looker Studio, and actively engage in initiatives like funnel optimization, email automation, and content production. I approach every engagement as a strategic partner, ready to tackle operational or analytical challenges to drive business growth and campaign effectiveness.…I'm Agata Naliwa, Marketing Specialist and Operational Architect with hands-on experience across the full digital marketing spectrum, from data architecture and optimization to content execution and project leadership. I leverage GA4, GTM, and Looker Studio, and actively engage in initiatives like funnel optimization, email automation, and content production. I approach every engagement as a strategic partner, ready to tackle operational or analytical challenges to drive business growth and campaign effectiveness.

Available to hire

I’m Agata Naliwa, Marketing Specialist and Operational Architect with hands-on experience across the full digital marketing spectrum, from data architecture and optimization to content execution and project leadership.

I leverage GA4, GTM, and Looker Studio, and actively engage in initiatives like funnel optimization, email automation, and content production. I approach every engagement as a strategic partner, ready to tackle operational or analytical challenges to drive business growth and campaign effectiveness.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Polish

Fluent

English

Advanced

Work Experience

Marketing Analyst at Transporeon, Trimble Company

October 1, 2023 - Present

Advanced from Marketing Operations & Analytics Specialist in 2024. Managed the end-to-end process for quarterly campaign reporting, from implementation to analysis, using Google Analytics, Looker Studio, and social media analytics to track KPIs. Implemented Google Analytics 4 on new subdomains. Independently managed Google Tag Manager, including setting up the Consent Mode. Conducted GTM audits, identifying areas for improvement and implementing new tagging processes to enhance data accuracy and collection. Analyzed and optimized the marketing-to-sales funnel, tracking key stages from initial lead generation to opportunities, deals, and bookings to provide insights for improving lead quality and conversion rates. Provided daily operational and analytical support for marketing campaigns and website performance, serving as a key resource for stakeholders and optimizing strategies using data from GA4, Dynamics, Marketo, Tableau. Developed and maintained dashboards in Looker Studio, visual

Junior Digital Marketing Specialist at Score Digital

June 30, 2023 - September 18, 2025

Implemented and analyzed digital marketing campaigns, utilizing GA4 to track performance and identify opportunities for lead generation optimization. Led a data-driven website redesign project with a focus on UX and SEO, leveraging GA4 and Hotjar to inform design decisions and measure impact. Coordinated with cross-functional teams to manage project timelines and deliverables, ensuring timely and budget-conscious execution with a focus on data-driven reporting and analysis. Conducted extensive A/B testing of mailing campaigns and landing pages, using statistical analysis to identify winning variations and improve campaign effectiveness. Utilized Google Tag Manager to implement and manage tracking tags, ensuring accurate data collection for website analytics and campaign performance.

Junior Digital Marketing Specialist at Score Digital

August 1, 2022 - June 1, 2023

Led a website redesign project focused on UX/SEO, utilizing insights from GA4 and Hotjar to inform design decisions and measure impact. Coordinated development of new site pages and managed cross-functional collaboration with designers and developers. Developed and executed end-to-end email campaigns (content creation, platform setup on ActiveCampaign and HubSpot), including implementing complex email automation and flows. Designed and executed A/B testing. Managed content strategy, including creating written content (blog articles), creating & supervising visual assets (graphics, videos), and coordinating the production of photoshoots, and YouTube and social media content. Managed Google Tag Manager for accurate tracking setup and analyzed digital marketing campaigns using GA4 data to optimize paid ads performance and lead generation efforts. Managed full lifecycle of marketing events, including planning, digital promotion, hosting, and post-event analysis.