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I am a results-driven professional with 6 years of experience, including 5 years specializing in empowering Chinese sellers to succeed in cross-border e-commerce. I have hands-on experience in digital marketing, customer management, seller education, sales, and data analysis, delivering growth in fast-paced e-commerce and payments environments. I plan to relocate to Dublin in October 2025 and am seeking a role that offers visa sponsorship.…I am a results-driven professional with 6 years of experience, including 5 years specializing in empowering Chinese sellers to succeed in cross-border e-commerce. I have hands-on experience in digital marketing, customer management, seller education, sales, and data analysis, delivering growth in fast-paced e-commerce and payments environments. I plan to relocate to Dublin in October 2025 and am seeking a role that offers visa sponsorship.

Jia Lu (Lucia)

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a results-driven professional with 6 years of experience, including 5 years specializing in empowering Chinese sellers to succeed in cross-border e-commerce. I have hands-on experience in digital marketing, customer management, seller education, sales, and data analysis, delivering growth in fast-paced e-commerce and payments environments. I plan to relocate to Dublin in October 2025 and am seeking a role that offers visa sponsorship.…I am a results-driven professional with 6 years of experience, including 5 years specializing in empowering Chinese sellers to succeed in cross-border e-commerce. I have hands-on experience in digital marketing, customer management, seller education, sales, and data analysis, delivering growth in fast-paced e-commerce and payments environments. I plan to relocate to Dublin in October 2025 and am seeking a role that offers visa sponsorship.

Available to hire

I am a results-driven professional with 6 years of experience, including 5 years specializing in empowering Chinese sellers to succeed in cross-border e-commerce. I have hands-on experience in digital marketing, customer management, seller education, sales, and data analysis, delivering growth in fast-paced e-commerce and payments environments.

I plan to relocate to Dublin in October 2025 and am seeking a role that offers visa sponsorship.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Marketing Manager at Payoneer

June 1, 2024 - Present

Led the Retention Squad for 5k+ top-tier unmanaged accounts; designed the customer lifecycle engagement framework and retention workflows (Engagement, Growth, Churn Prevention, call-center referrals). Drove YTD revenue of $8.15M. Planned and executed promotions, utilized SCRM tagging and multi-channel channels, launched product awareness webinars, and initiated trigger-based email campaigns for high-value promos. Improved account retention to 81% at the account level and 86% at the revenue level by leveraging churn-prevention data models and identifying top revenue contributors to prioritize engagement.

Senior Production Ops at Alibaba Group

May 1, 2024 - September 18, 2025

Troubleshot onboarding journeys by coordinating with engineering; enabled 10k brands (1.5M SKUs) to successfully set up and list products on the TikTok shelf, contributing to over ¥100M GMV. Led product feature optimization and seller training; created SOPs and manuals, organized training for 100+ TN/KA brands, and improved operational efficiency by 50% with a 95% seller operational success rate.

Marketing Channel Manager at Amazon (AGS)

April 1, 2023 - September 18, 2025

Owned webinar channel: planned campaign calendar, generated leads and delivered seller-education webinars across the seller lifecycle. Partnered with 20+ internal teams and ecosystem partners; organized 500+ webinars with 630k attendees; generated 2,000+ MQL in 2022. Built vendor networks and GTM budgets, ensured smooth live registration and journey, achieving 95.2% audience satisfaction and a 687bps YoY increase. Led multi-channel MarCom: integrated Go-to-Market strategy for the webinar calendar promo via paid media, social posts, email, and website, enhancing overall campaign performance.

Marketing Manager at Payoneer

June 1, 2024 - Present

Lead Retention Squad responsible for the retention and growth of 5k+ top-tier unmanaged accounts. Designed the customer lifecycle engagement framework and RS workflows (Engagement, Growth, Churn prevention, call centre referral). Drove YTD revenue $8.15M. Designed and executed promotion campaigns, utilized SCRM (tagging customer behaviour) and multi-channel channels, initiated product awareness & education webinars, and initiated trigger-based email for HVs promotions. Achieved 81% account-level and 86% revenue-level retention by leveraging churn prevention data and prioritizing top revenue contributors.

Senior Production Ops at Alibaba Group

May 1, 2024 - September 18, 2025

Troubleshooted onboarding journeys by coordinating with engineering to fix product bugs; enabled 10k brands (1.5M chains) to list products on the TikTok shelf, contributing to over ¥100M GMV. Led product feature optimization and seller training, improving 50% operational efficiency and elevating seller awareness through SOPs, manuals, and trainings, resulting in a 95% operational success rate.

Marketing Channel Manager at Amazon (AGS)

April 1, 2023 - September 18, 2025

Owned webinar channel: planned campaign calendar, managed and executed leads generation and seller-education webinars across the seller lifecycle. Collaborated with 20+ internal teams and external ecosystem partners, delivering 500+ webinars with 630k attendees and 2,000+ MQL in 2022. Built vendor networks and planned GTM budgets, ensured smooth live registration and journey, achieving a 95.2% audience satisfaction rate and a 687bps YoY increase. Managed multi-channel MarCom: integrated GTM strategy for webinar promos via paid media, WeChat posts, email, and website.