Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a marketing professional with 13 years of experience leading integrated B2C and B2B marketing strategies across life sciences, medical devices, healthcare, and retail. I am trilingual (Portuguese, Spanish, English), hold an MBA in Marketing, and reside in Portugal. I’m adept at turning client needs into high-impact campaigns, blending traditional and digital channels, and working with cross-functional teams to drive growth and community impact. I excel at building lasting relationships with KOLs and partners, translating complex market insights into compelling marketing programs, and delivering data-driven results. My aim is to fuse creativity with analytics to foster strong brands and measurable business outcomes.…I am a marketing professional with 13 years of experience leading integrated B2C and B2B marketing strategies across life sciences, medical devices, healthcare, and retail. I am trilingual (Portuguese, Spanish, English), hold an MBA in Marketing, and reside in Portugal. I’m adept at turning client needs into high-impact campaigns, blending traditional and digital channels, and working with cross-functional teams to drive growth and community impact. I excel at building lasting relationships with KOLs and partners, translating complex market insights into compelling marketing programs, and delivering data-driven results. My aim is to fuse creativity with analytics to foster strong brands and measurable business outcomes.

Nathália Gentil

Marketer, Marketing Strategist, Content Creator, +2





I am a marketing professional with 13 years of experience leading integrated B2C and B2B marketing strategies across life sciences, medical devices, healthcare, and retail. I am trilingual (Portuguese, Spanish, English), hold an MBA in Marketing, and reside in Portugal. I’m adept at turning client needs into high-impact campaigns, blending traditional and digital channels, and working with cross-functional teams to drive growth and community impact. I excel at building lasting relationships with KOLs and partners, translating complex market insights into compelling marketing programs, and delivering data-driven results. My aim is to fuse creativity with analytics to foster strong brands and measurable business outcomes.…I am a marketing professional with 13 years of experience leading integrated B2C and B2B marketing strategies across life sciences, medical devices, healthcare, and retail. I am trilingual (Portuguese, Spanish, English), hold an MBA in Marketing, and reside in Portugal. I’m adept at turning client needs into high-impact campaigns, blending traditional and digital channels, and working with cross-functional teams to drive growth and community impact. I excel at building lasting relationships with KOLs and partners, translating complex market insights into compelling marketing programs, and delivering data-driven results. My aim is to fuse creativity with analytics to foster strong brands and measurable business outcomes.

Available to hire

I am a marketing professional with 13 years of experience leading integrated B2C and B2B marketing strategies across life sciences, medical devices, healthcare, and retail. I am trilingual (Portuguese, Spanish, English), hold an MBA in Marketing, and reside in Portugal. I’m adept at turning client needs into high-impact campaigns, blending traditional and digital channels, and working with cross-functional teams to drive growth and community impact.

I excel at building lasting relationships with KOLs and partners, translating complex market insights into compelling marketing programs, and delivering data-driven results. My aim is to fuse creativity with analytics to foster strong brands and measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

German

Beginner

Work Experience

Marketing Manager at Edwards Lifesciences

September 30, 2024 - October 14, 2025

Led development, implementation, measurement, and financial management of all integrated LATAM marketing strategies for the heart valve portfolio across online and offline channels. Created and maintained campaigns, events, and product launches; ensured collateral went through regulatory approvals with cross-functional teams. Implemented multi-channel digital and traditional marketing strategies, optimizing relationships with KOLs and HCPs to inform launch plans and competitive analyses. Managed agencies, vendor relationships, and cross-functional stakeholder engagement; drove process improvements at global, regional, and local levels. Led multi-cultural, multi-language teams and outsourced partners.

Marketing Campaign Manager for Google Cloud at The 8Agency – Global Marketing Agency

June 1, 2024 - Present

Primary point of contact for Google Cloud marketing programs, building strong client relationships and ensuring campaigns align with client goals. Supported new business development by identifying key accounts and aiding in compelling proposals. Managed a dynamic workload to deliver campaigns and assets on schedule.

Marketing Senior Specialist at Bio-Rad Laboratories

December 31, 2020 - October 14, 2025

Developed end-to-end marketing optimization for Life Science, Clinical Diagnostics, and Food Sciences segments in Brazil, driving demand generation, marketing communications, events, and e-channel development. Executed digital campaigns with SEO and paid media; managed KOL engagement and academy initiatives to boost brand awareness. Implemented Salesforce-based workflows and cross-functional alignment with global product management and sales.

Senior Marketing Analyst at Grupo Pão De Açúcar

December 31, 2016 - October 14, 2025

Supported integrated marketing campaigns across offline and online channels, managed media relations, scheduled promotional events, and coordinated vendor partnerships. Led Instagram implementation and facilitated collaborations (e.g., with Discovery Home & Health) to promote products, contributing to visibility and campaign effectiveness.