I am a digital marketing professional with seven years of experience in an EPFL-based agency in Lausanne. I enjoy collaborating in dynamic environments and staying current with industry trends. With a proactive mindset, I am results-oriented, I pay keen attention to detail, and I have excellent communication skills. I am adept at quickly adapting to new trends to drive ROI for every action taken.

Pauline Balan

I am a digital marketing professional with seven years of experience in an EPFL-based agency in Lausanne. I enjoy collaborating in dynamic environments and staying current with industry trends. With a proactive mindset, I am results-oriented, I pay keen attention to detail, and I have excellent communication skills. I am adept at quickly adapting to new trends to drive ROI for every action taken.

Available to hire

I am a digital marketing professional with seven years of experience in an EPFL-based agency in Lausanne. I enjoy collaborating in dynamic environments and staying current with industry trends.

With a proactive mindset, I am results-oriented, I pay keen attention to detail, and I have excellent communication skills. I am adept at quickly adapting to new trends to drive ROI for every action taken.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

French
Fluent
English
Fluent
Spanish; Castilian
Beginner
Italian
Beginner

Work Experience

Digital Marketing Manager at Darwin Digital - Digital Agency
April 2, 2025 - September 18, 2025
Led end-to-end B2B digital marketing strategy for clients, executing paid media campaigns (Google Ads, LinkedIn Ads, Meta Ads) to optimize ROAS; developed data-driven SEO strategies; created content and landing pages; managed email campaigns; built KPI dashboards in Looker Studio; performed competitor benchmarking; collaborated with stakeholders to align with business goals; improved UX and landing pages; conducted A/B testing and optimization.

Education

Bachelor in Literature at Avignon University
January 1, 2005 - January 1, 2008
Master in Marketing at Avignon University
January 1, 2008 - January 1, 2009
Postgraduate Diploma in Digital Marketing at Avignon University
January 1, 2017 - January 1, 2018
Master in Marketing at Avignon University
January 1, 2017 - January 1, 2018

Qualifications

Google Ads Certification
April 1, 2025 - September 18, 2025

Industry Experience

Healthcare, Travel & Hospitality, Software & Internet, Professional Services