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I'm an award-winning marketing leader with more than 15 years of experience guiding brand direction and driving commercial outcomes for major entertainment and gaming brands. I shape integrated strategies across ATL, BTL, digital and in-store channels to ensure marketing activity aligns with business goals. I excel at building and leading teams, managing agencies, and delivering end-to-end campaigns for brands such as Nintendo and GoPro. I focus on partnerships, events and community strategies, and have a strong understanding of South African audience behaviour, with a commitment to growing long-term brand equity and revenue.…I'm an award-winning marketing leader with more than 15 years of experience guiding brand direction and driving commercial outcomes for major entertainment and gaming brands. I shape integrated strategies across ATL, BTL, digital and in-store channels to ensure marketing activity aligns with business goals. I excel at building and leading teams, managing agencies, and delivering end-to-end campaigns for brands such as Nintendo and GoPro. I focus on partnerships, events and community strategies, and have a strong understanding of South African audience behaviour, with a commitment to growing long-term brand equity and revenue.

Ronelle Crighton

PRO

Marketer, Marketing Strategist, Brand Strategist, +6

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I'm an award-winning marketing leader with more than 15 years of experience guiding brand direction and driving commercial outcomes for major entertainment and gaming brands. I shape integrated strategies across ATL, BTL, digital and in-store channels to ensure marketing activity aligns with business goals. I excel at building and leading teams, managing agencies, and delivering end-to-end campaigns for brands such as Nintendo and GoPro. I focus on partnerships, events and community strategies, and have a strong understanding of South African audience behaviour, with a commitment to growing long-term brand equity and revenue.…I'm an award-winning marketing leader with more than 15 years of experience guiding brand direction and driving commercial outcomes for major entertainment and gaming brands. I shape integrated strategies across ATL, BTL, digital and in-store channels to ensure marketing activity aligns with business goals. I excel at building and leading teams, managing agencies, and delivering end-to-end campaigns for brands such as Nintendo and GoPro. I focus on partnerships, events and community strategies, and have a strong understanding of South African audience behaviour, with a commitment to growing long-term brand equity and revenue.

Available to hire

Johannesburg, South Africa

I’m an award-winning marketing leader with more than 15 years of experience guiding brand direction and driving commercial outcomes for major entertainment and gaming brands. I shape integrated strategies across ATL, BTL, digital and in-store channels to ensure marketing activity aligns with business goals.

I excel at building and leading teams, managing agencies, and delivering end-to-end campaigns for brands such as Nintendo and GoPro. I focus on partnerships, events and community strategies, and have a strong understanding of South African audience behaviour, with a commitment to growing long-term brand equity and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Afrikaans

Fluent

Work Experience

Director at Oh Yeah Marketing & Media (Pty) Ltd

January 1, 2025 - Present

Fractional/consulting marketing leadership providing expert strategy, brand positioning, acquisition and retention planning, and performance marketing for tech, entertainment, and gaming brands. Lead cross-functional teams, align agencies, conduct marketing efficiency audits, and drive events and activations with measurable ROI.

Senior Marketing Manager at Core Group

March 2, 2020 - June 30, 2025

Develop and execute integrated, multi-channel strategies for hardware, software, and accessories, driving brand growth, customer engagement, and revenue through strategic partnerships, retail and e-commerce campaigns, and high-impact activations for the Nintendo and GoPro brands.

Product and Marketing Manager at Gamefinity

April 1, 2014 - February 28, 2020

Developed go-to-market strategies across ATL/BTL channels for major gaming brands, managed budgets and assets, coordinated with international teams and agencies, and built strategic partnerships to maximise product visibility and revenue.

PR and Communications Account Manager at Craving Novity

March 28, 2014 - March 31, 2014

Led comprehensive PR and communications programs, budgeting, media relations, events, and influencer partnerships; oversaw budgets and timelines and secured feature placements across media.

PR and Communications Account Executive at Craving Novity

April 1, 2010 - April 1, 2011

Supported client PR programs with research, planning and execution; managed media outreach, press materials, social media activity and event logistics to raise client visibility across channels.