Ronelle Crighton

Available to hire

I'm an award-winning marketing leader with more than 15 years of experience guiding brand direction and driving commercial outcomes for major entertainment and gaming brands.

About

I’m an award-winning marketing leader with more than 15 years of experience guiding brand direction and driving commercial outcomes for major entertainment and gaming brands. I shape integrated strategies across ATL, BTL, digital and in-store channels to ensure marketing activity aligns with business goals.

I excel at building and leading teams, managing agencies, and delivering end-to-end campaigns for brands such as Nintendo and GoPro. I focus on partnerships, events and community strategies, and have a strong understanding of South African audience behaviour, with a commitment to growing long-term brand equity and revenue.

  • 13 years' experience
  • Joined September 2025

Languages

  • EnglishFluent
  • AfrikaansFluent

Industry experience

  • Media & Entertainment
  • Gaming
  • Software & Internet
  • Retail
  • Professional Services

More experts in Johannesburg, South Africa

Work experience· 5 roles

Director · Oh Yeah Marketing & Media (Pty) LtdJan 2025 – Present · 1 yr 11 mos

Fractional/consulting marketing leadership providing expert strategy, brand positioning, acquisition and retention planning, and performance marketing for tech, entertainment, and gaming brands. Lead cross-functional teams, align agencies, conduct marketing efficiency audits, and drive events and activations with measurable ROI.

Senior Marketing Manager · Core GroupMar 2020 – Jun 2025 · 5 yrs 4 mos

Develop and execute integrated, multi-channel strategies for hardware, software, and accessories, driving brand growth, customer engagement, and revenue through strategic partnerships, retail and e-commerce campaigns, and high-impact activations for the Nintendo and GoPro brands.

Product and Marketing Manager · GamefinityApr 2014 – Feb 2020 · 5 yrs 11 mos

Developed go-to-market strategies across ATL/BTL channels for major gaming brands, managed budgets and assets, coordinated with international teams and agencies, and built strategic partnerships to maximise product visibility and revenue.

PR and Communications Account Manager · Craving NovityMar 2014 – Mar 2014 · 1 mo
PR and Communications Account Executive · Craving NovityApr 2010 – Apr 2011 · 1 yr 1 mo

Education

BCom Marketing & Business Management · IMM Graduate School of Marketing2030 – 2025
Diploma in Mobile App Development · Shaw Academy2030 – 2025
Marketing Short Course · University of Cape Town2030 – 2025

Certifications and awards

Google Analytics2025

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