Available to hire
I am Dimitra Likitsakou, a digital marketing enthusiast and results-driven strategist who thrives on building strong relationships with partners and clients to boost brand awareness and customer engagement. My focus spans social media, content marketing, and community building, with a track record of delivering value across diverse industries.
I have hands-on experience across AI-enabled marketing, social, content, and email campaigns, and I excel at turning data into action in fast-paced, deadline-driven environments. I enjoy collaborating with teams to craft compelling copy, optimize conversions, and drive growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Greek, Modern
Fluent
English
Fluent
Spanish; Castilian
Advanced
German
Advanced
Work Experience
Digital Marketing Manager / Consultant at Navarino Telecom
January 1, 2012 - PresentCo-managed all online and offline marketing activities; built a strong social media presence across TikTok and Instagram; copywriting and content development; PPC, display and mobile advertising; email marketing; SEO; contributed to brand awareness and customer engagement.
Digital Marketing Manager / Consultant at Viva Wallet
January 1, 2012 - PresentCo-managed marketing initiatives and collaborated with cross-functional teams to increase brand awareness and customer engagement across digital channels; managed online accounts for multiple clients including Walk Official, Petros Dellatolas, NYX Athens, Academias Hotel, Ileana Makri Store, Lamda3, Flat 20, Axion Hellas, and GDPA.
Digital Marketing / Account Manager (Freelance) at Self-employed / Freelance
January 1, 2012 - PresentManaged online accounts for Walk Official, Petros Dellatolas, NYX Athens, Academias Hotel, Ileana Makri Store, Lamda3, Flat 20, Axion Hellas, GDPA and other clients; established robust social media communities; produced content; led email marketing campaigns and PPC testing.
Digital Marketing Manager at Navarino Telecom
January 1, 2012 - PresentCo-managed online and offline marketing; established a strong social media presence (including TikTok and Instagram); copywriting and content development; PPC advertising; email marketing via Mailchimp with an average 57% open rate; collaborated closely with a manager and a colleague.
Digital Marketing Manager at Viva Wallet
January 1, 2012 - PresentLed online marketing efforts across social media, content, email marketing and SEO; collaborated with teams to enhance brand awareness and partner/client engagement.
Digital Marketing Consultant / Social Media Manager at Walk Official
January 1, 2012 - PresentManaged online accounts for Walk Official and a portfolio of clients (e.g., NYX Athens, Academias Hotel, Ileana Makri Store, Lamda3, Flat 20, Axion Hellas); led social media and content initiatives, community management and integrated marketing efforts across online and offline channels.
Digital Marketing Manager at Navarino Telecom
January 1, 2012 - PresentCo-managed all online and offline marketing for Navarino Telecom, collaborating with management and a colleague since 2012. Managed online accounts for Walk Official, Petros Dellatolas, NYX Athens, Academias Hotel, Ileana Makri Store, Lamda3, Flat 20, Axion Hellas, GDPA and more. Led social media & community management on TikTok, Instagram and other key sites; copywriting & content development; PPC advertising; and email marketing (Mailchimp) with open rates up to 57% through improved content and headlines.
Digital Marketing Manager at Viva Wallet
January 1, 2012 - PresentCo-managed all online and offline marketing for Viva Wallet, leveraging cross-channel strategies including social media, content development, email marketing and PPC; established social media presence on TikTok and Instagram; collaborated with a network of partners and clients (Walk Official, Petros Dellatolas, NYX Athens, Academias Hotel, Ileana Makri Store, Lamda3, Flat 20, Axion Hellas, GDPA) to boost brand visibility.
Digital Marketing Manager at Navarino Telecom
January 1, 2012 - PresentCo-managed all online and offline marketing; built social media presence across TikTok, Instagram and other key sites; Copywriting & Content Development; PPC advertising; Email marketing via Mailchimp with strong open rates through optimized content and headlines.
Digital Marketing Manager at Viva Wallet
January 1, 2012 - PresentCo-managed marketing initiatives; oversaw online accounts and social media; content development; SEO; PPC; email campaigns; lead generation; analytics.
Digital Marketing/Account Manager at Walk Official
January 1, 2012 - PresentManaged online accounts for multiple clients; social media & community management; copywriting; content development; SEO; PPC; email marketing.
Digital Marketing/Consultant at Academias Hotel
January 1, 2012 - PresentDeveloped and executed digital marketing campaigns; social media management; content creation; partnered promotions and brand collaborations.
Digital Marketing Consultant at Lamda3
January 1, 2012 - PresentLed online marketing campaigns; social media management; content creation; email campaigns; PPC; analytics.
Digital Marketing Manager at NYX Athens
January 1, 2012 - PresentManaged online marketing for NYX Athens; social media outreach; newsletter content; site copy; promotional messaging; SEO.
Digital Marketing Manager at Navarino Telecom
January 1, 2012 - PresentCo-managed all online and offline marketing; social media & community management; copywriting & content development; PPC; email marketing via Mailchimp; supported partner/client relations and brand awareness.
Digital Marketing Manager at Viva Wallet
January 1, 2012 - PresentCo-managed all online and offline marketing; social media & community management; copywriting & content development; PPC; email marketing via Mailchimp; supported partner/client relations and brand awareness.
Digital Marketing Manager at Navarino Telecom and Viva Wallet
January 1, 2012 - PresentCo-managed online and offline marketing efforts for Navarino Telecom and Viva Wallet since 2012, collaborating closely with management and a colleague to drive brand visibility, customer engagement, and lead generation. Managed online accounts for Walk Official, Petros Dellatolas, NYX Athens, Academias Hotel, Ileana Makri Store, Lamda3, Flat 20, Axion Hellas, and other clients. Built a strong social media presence on TikTok and Instagram; developed SEO-friendly blog posts, newsletters, site copy, and promotional messages. Led PPC campaigns (search, display, mobile) and email marketing via Mailchimp, achieving up to 57% open rates.
Education
BA in Social Politics at Panteion University of Social & Political Sciences
January 1, 2004 - January 1, 2010MA, Operations & Supply Chain Management at City University of Hong Kong
January 1, 2011 - January 1, 2012Diploma in Digital Marketing at ALBA Graduate Business School
January 1, 2016 - September 29, 2025BA in Social Politics at Panteion University of Social & Political Sciences
January 1, 2004 - January 1, 2010Diploma in Digital Marketing at ALBA Graduate Business School
January 1, 2016 - January 1, 2016MA in Operations & Supply Chain Management at City University of Hong Kong
January 1, 2011 - January 1, 2012BA at PANTEION UNIVERSITY OF SOCIAL & POLITICAL SCIENCES
January 1, 2004 - January 1, 2010Diploma at ALBA Graduate Business School
January 1, 2016 - January 1, 2016MA at City University of Hong Kong
January 1, 2011 - January 1, 2012BA at PANTEION UNIVERSITY OF SOCIAL & POLITICAL SCIENCES
January 1, 2004 - January 1, 2010Diploma in Digital Marketing at ALBA GRADUATE BUSINESS SCHOOL
January 1, 2016 - January 1, 2016MA, Operations & Supply Chain Management at City University of Hong Kong
January 1, 2011 - January 1, 2012BA, Social Politics at PANTEION UNIVERSITY OF SOCIAL & POLITICAL SCIENCES
January 1, 2004 - January 1, 2010Diploma in Digital Marketing at ALBA GRADUATE BUSINESS SCHOOL
January 1, 2016 - January 1, 2016MA, Operations & Supply Chain Management at CITY UNIVERSITY OF HONG KONG
January 1, 2011 - January 1, 2012BA in Social Politics at PANTEION UNIVERSITY OF SOCIAL & POLITICAL SCIENCES
January 1, 2004 - January 1, 2010Diploma in Digital Marketing at ALBA GRADUATE BUSINESS SCHOOL
January 1, 2016 - January 1, 2016MA in Operations & Supply Chain Management at CITY UNIVERSITY OF HONG KONG
January 1, 2011 - January 1, 2012Qualifications
HKU Certification in SAP (IBS, e-logistics)
January 11, 2030 - September 29, 2025HKU Certification
January 11, 2030 - September 29, 2025AI Marketing Seminars (AI - Marketing & Businesses)
January 11, 2030 - September 29, 2025HKU Certification
January 11, 2030 - September 29, 2025HKU Certification
January 11, 2030 - September 29, 2025SAP IBS e-logistics (HKU certification)
January 11, 2030 - September 29, 2025HKU Certification
January 11, 2030 - September 29, 2025HKU Certification
January 11, 2030 - September 29, 2025Industry Experience
Media & Entertainment, Software & Internet, Telecommunications, Retail, Travel & Hospitality, Professional Services, Financial Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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