Available to hire
Hi, I’m Abidemi Adeyemi, a digital marketing specialist based in Penang, Malaysia. I design and run data-driven marketing campaigns across Google Ads, SEO, and social channels to boost engagement, conversions, and ROI. I love turning numbers into insights and using analytics to inform creative decisions.
In freelance work, I manage significant ad budgets, optimize for CTR and CPA, and build high-converting landing pages. I enjoy collaborating with designers and content teams to deliver assets that meet business goals and delight customers.
Skills
Experience Level
Expert
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Expert
Language
English
Fluent
Work Experience
Digital Marketing Specialist at Freelance
January 1, 2025 - PresentDesigned and launched multi-channel campaigns that met all KPIs, increasing qualified traffic by 12%. Managed an $80K monthly Google Ads budget, optimizing spend to achieve a 25% increase in CTR while maintaining target CPA. Implemented high-converting landing pages, capturing 1,200 qualified leads and expanding the sales pipeline by 18%. Monitored campaign performance via GA4 and Excel dashboards, delivering actionable recommendations for future optimization. Collaborated with design and content teams to produce high-quality, data-driven marketing assets aligned with campaign goals.
Education
Master of Science (MSc) in Marketing at Universiti Sultan Zainal Abidin (UniSZA)
January 1, 2018 - January 1, 2025Bachelor of Science (BSc) in Public Administration at University of Ilorin
January 1, 2009 - January 1, 2012Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail
Skills
Experience Level
Expert
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Expert
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