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I build brands from concept to campaign—infusing originality, clarity, and strategy into everything I create. With over 20 years of freelance and independent creative work, I transform raw ideas into living, breathing experiences through design, copy, sound, and visuals. From bold fashion lines to SEO-driven campaigns and poetic long-form storytelling, I craft narratives that move people to action. I blend human voice with AI-assisted ideation, always filtering ideas through purpose, empathy, and distinctive visual rhythm.…I build brands from concept to campaign—infusing originality, clarity, and strategy into everything I create. With over 20 years of freelance and independent creative work, I transform raw ideas into living, breathing experiences through design, copy, sound, and visuals. From bold fashion lines to SEO-driven campaigns and poetic long-form storytelling, I craft narratives that move people to action. I blend human voice with AI-assisted ideation, always filtering ideas through purpose, empathy, and distinctive visual rhythm.

LaKecia Tibbs

Creative Director, Copywriter, Designer, +2

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I build brands from concept to campaign—infusing originality, clarity, and strategy into everything I create. With over 20 years of freelance and independent creative work, I transform raw ideas into living, breathing experiences through design, copy, sound, and visuals. From bold fashion lines to SEO-driven campaigns and poetic long-form storytelling, I craft narratives that move people to action. I blend human voice with AI-assisted ideation, always filtering ideas through purpose, empathy, and distinctive visual rhythm.…I build brands from concept to campaign—infusing originality, clarity, and strategy into everything I create. With over 20 years of freelance and independent creative work, I transform raw ideas into living, breathing experiences through design, copy, sound, and visuals. From bold fashion lines to SEO-driven campaigns and poetic long-form storytelling, I craft narratives that move people to action. I blend human voice with AI-assisted ideation, always filtering ideas through purpose, empathy, and distinctive visual rhythm.

Available to hire

I build brands from concept to campaign—infusing originality, clarity, and strategy into everything I create. With over 20 years of freelance and independent creative work, I transform raw ideas into living, breathing experiences through design, copy, sound, and visuals.

From bold fashion lines to SEO-driven campaigns and poetic long-form storytelling, I craft narratives that move people to action. I blend human voice with AI-assisted ideation, always filtering ideas through purpose, empathy, and distinctive visual rhythm.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Creative Director at Aura Bloom – A One-of-a-Kind Apparel Brand

January 1, 2022 - Present

Conceptualized, branded, and launched a fashion label with original all-over AI-enhanced textile designs. Built and managed the Shopify website, including layout, UX flow, product descriptions, and email automation. Wrote all brand copy: tagline, product pages, campaign messages, policies, and SEO. Designed lookbooks, branding kits, and digital ad creatives for social and email campaigns. Leveraged AI tools for content generation, creative ideation, and linguistic refinement—always filtered through human intention and voice.

Founder & Creative Director at Aura Bloom

January 1, 2022 - Present

Independent Creative & Brand Consultant at Self-employed / Freelance

January 1, 2003 - Present

Collaborated with small business owners, e-commerce startups, and independent artists to build their brand from scratch. Provided full creative support: naming, storytelling, logo design, brand tone guides, visual identity systems, and campaign strategy. Wrote copy for websites, landing pages, brochures, product descriptions, and social ads. Designed brochures, pitch decks, mood boards, packaging mockups, and visual concepts. Translated complex ideas into compelling, customer-facing messaging (science, wellness, tech, beauty). Known for delivering a distinct, elevated perspective to campaigns—rooted in strategy, empathy, and bold originality.

Independent Creative & Brand Consultant at Self-Employed

January 1, 2003 - Present

Collaborated with small business owners, e-commerce startups, and independent artists to build their brand from scratch. Provided full creative support: naming, storytelling, logo design, brand tone guides, visual identity systems, and campaign strategy. Wrote copy for websites, landing pages, brochures, product descriptions, and social ads. Designed brochures, pitch decks, mood boards, packaging mockups, and visual concepts. Translated complex ideas into compelling, customer-facing messaging (science, wellness, tech, beauty). Known for bringing a distinct, elevated perspective to campaigns—rooted in strategy, empathy, and bold originality.