Available to hire
Digital marketing professional and project manager with 8+ years of B2B experience across agency and client-side environments. Skilled in multi-channel performance marketing that drives conversions and supports retargeting and lead generation throughout the sales lifecycle.
Organized, reliable, and results-focused, with expertise in paid media (Google Ads, Meta Ads, LinkedIn Ads), lifecycle marketing, content development, marketing automation, and website management. Strong in analytics and reporting using GA4, Looker, and GTM to continuously optimize campaign performance.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Team Member (Seasonal) at The Greenery
March 1, 2026 - PresentProvided positive customer experiences by assisting with product selection, answering questions, and supporting purchases. Monitored product demand and restocked high-traffic items to maintain inventory availability. Assembled products for sale while ensuring consistency in presentation and brand standards. Contributed to a positive team environment while maintaining an efficient and customer-friendly retail space.
Google Ads Specialist (Independent Contractor) at Active IQ
March 1, 2026 - PresentCreated and delivered ongoing optimization for Google Ads campaigns for B2B clients in industrial and oil & gas sectors, focused on high-intent lead generation. Built keyword strategies and campaign structures tailored to technical audiences. Analyzed campaign performance and continuously optimized bids, targeting, and ad copy to improve lead quality, CTR, and cost per conversion. Maintained organized marketing data in internal software systems to ensure data accuracy for reporting and decision-making.
Client Success Manager at Folks Digital
September 1, 2025 - February 1, 2026Led SEO, paid media, and social media campaigns for clients across industries. Translated client goals into measurable digital strategies to improve campaign results. Produced data-driven performance reports to support strategic decision-making. Conducted proactive quality checks and performance reviews to identify gaps and opportunities.
Marketing Manager at Vigilante Marketing
April 1, 2025 - September 18, 2025Directed the internal marketing team to plan and develop strategic marketing campaigns for client accounts across PPC, SEO, email, print, and social media. Managed, executed, and reported on accounts representing 300+ billable hours, ensuring campaigns met performance targets and client expectations. Created go-to-market strategies for clients and internal initiatives, contributing to new client acquisition and agency growth. Built inbound lead generation campaigns and produced engaging multimedia content (ads, blogs, videos) in collaboration with influencers to expand campaign reach.
Marketing Manager at Vigilante Marketing
November 1, 2023 - May 1, 2025Directed the internal marketing team to plan and develop strategic marketing campaigns across PPC, SEO, email, print, and social media for client accounts. Managed, executed, and reported across accounts representing 300+ monthly billable hours while ensuring campaigns met performance targets and client expectations. Built go-to-market strategies for clients and internal initiatives, supporting new customer acquisition and internal agency growth. Developed internal lead generation campaigns to increase inbound inquiries and conversion rates. Produced multimedia content to support influencer marketing campaigns.
Marketing & Client Services Manager at Active IQ
October 1, 2023 - September 18, 2025Served as a B2B account manager and assisted in defining a company digital marketing strategy; utilized the Active IQ SaaS platform to track and leverage account content data throughout the sales cycle in alignment with marketing strategies. Developed technical content (visual, text, video) that successfully targeted niche audiences to create Marketing Qualified Leads (MQL). Worked with client marketing automation platforms and CRMs to ensure connectivity between lead generation and sales management processes. Launched multiple website development projects from wireframes to launch, supporting ongoing SEO success. Initiated performance marketing campaigns (LinkedIn/Google/Meta Ads) to generate high-quality leads.
Marketing and Client Services Manager at Active IQ
August 1, 2021 - October 1, 2023Served as a B2B account manager, assisting in defining digital marketing strategy and delivering campaigns to reach target audiences. Used the Active IQ SaaS platform to track and utilize account intent data for B2B companies across the sales cycle in alignment with marketing strategy. Developed technical content targeted to niche audiences to create marketing qualified leads (MQL). Collaborated with client marketing automation platforms and CRMs to connect lead generation to effective sales management processes. Oversaw multiple website development projects from wireframes to launch, ensuring alignment with client goals and ongoing website health for SEO success. Launched performance marketing campaigns (LinkedIn/Google/Meta Ads) generating high-quality leads through campaign and keyword research.
Fund Development Officer at Hakili Community for Sustainable Development
August 1, 2021 - September 18, 2025Created and implemented a communications strategy to increase the effectiveness of Hakili’s marketing and growth campaigns and donor generation. Developed donor strategies to increase donations and funding; established email marketing campaigns and workflows integrated with CRM (HubSpot) through forms and the website. Created web and social content that engaged communities, helped grow social media followers, and supported organizational donations.
Fund Development Officer (6-month contract) at Hakili Community for Sustainable Development
March 1, 2021 - August 1, 2021Created and implemented a communication strategy to increase the effectiveness of Hakili’s marketing and growth campaigns and improve lead generation. Developed donor strategies to increase donations and funding for Hakili through grants. Set up automated email marketing campaigns and integrated them within a CRM (HubSpot). Created reference-base website content and social media content designed to resonate with audiences.
Sport Outreach Coordinator at Badminton Alberta
March 1, 2021 - September 18, 2025Helped develop the 'Shuttle Time' badminton training program and implemented it within schools. Created internal KPIs for Badminton Alberta and schools, and data analytics. Connected with schools and sports organizations to generate leads. Developed the Shuttle Time go-to-market strategy with implementation timelines, process flows, roles and responsibilities, data tracking methods, and materials to facilitate a successful program launch.
Sport Outreach Coordinator (6-month contract) at Badminton Alberta
October 1, 2020 - March 1, 2021Helped develop the “Shuttle Time” badminton training program and implemented it within schools. Created internal KPIs for Badminton Alberta and schools, including data analysis metrics. Connected with schools and sports organizations to generate leads. Developed the “Shuttle Time” go-to-market strategy including timelines, process workflow techniques, and data tracking methods to support a successful program launch.
Non-Filer Officer (SP-04) (Contract) at Canada Revenue Agency
April 1, 2020 - September 18, 2025Administered the Income Tax Act and used skip-tracing techniques. Worked with individuals and corporations in difficult situations to resolve challenging matters. Provided confident and clear communication to negotiate the collection of accounts effectively, and handled cases of conflict resolution when needed.
Non-Filer Officer (SP-04) (Contract) at Canada Revenue Agency
April 1, 2018 - April 1, 2020Administered the Income Tax Act and issued skip-tracing techniques to negotiate collections. Worked with corporations to resolve challenging situations, using conflict resolution when needed.
Sales and Marketing Specialist at Focus College
April 1, 2018 - September 18, 2025Improved brand visibility and engagement through SEO, PPC, and social media content. Implemented and managed an infusion CRM to streamline enrollment processes. Managed WordPress website to increase organic search rankings. Increased school enrollment through local and international marketing campaigns.
Sales and Marketing Specialist at Focus College
October 1, 2016 - April 1, 2018Improved brand visibility and engagement through SEO, PPC, and social media content. Implemented and managed Infusionsoft (CRM) to streamline enrollment processes. Managed a WordPress website to increase organic search rankings.
Education
Bachelor of Management at University of British Columbia
September 1, 2012 - May 1, 2016High School Diploma at Kelowna Secondary School
September 1, 2009 - June 1, 2012Bachelor of Management (BCom/Business Management) at The University of British Columbia
September 1, 2012 - May 1, 2016Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Other, Energy & Utilities, Manufacturing, Non-Profit Organization, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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