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I have built a well-rounded career in marketing and creative development, specializing in creative ideation, directing film, radio, illustration, photography shoots, and social and web design. I’m passionate about sports and entertainment and have collaborated with clients like Woodbine Entertainment, Bet365, Great Canadian, TSN, and more. I excel at balancing the science and art of content development, thriving in agile, test-and-learn environments. I’m a collaborative team player who values diverse opinions, makes timely decisions grounded in data and trends, and excels at leading internal teams and external vendors from concept through delivery. I bring strong communication, organization and budget management skills, with experience hiring talent and ensuring brand standards across all touchpoints.…I have built a well-rounded career in marketing and creative development, specializing in creative ideation, directing film, radio, illustration, photography shoots, and social and web design. I’m passionate about sports and entertainment and have collaborated with clients like Woodbine Entertainment, Bet365, Great Canadian, TSN, and more. I excel at balancing the science and art of content development, thriving in agile, test-and-learn environments. I’m a collaborative team player who values diverse opinions, makes timely decisions grounded in data and trends, and excels at leading internal teams and external vendors from concept through delivery. I bring strong communication, organization and budget management skills, with experience hiring talent and ensuring brand standards across all touchpoints.

Ken Mc Connachie

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I have built a well-rounded career in marketing and creative development, specializing in creative ideation, directing film, radio, illustration, photography shoots, and social and web design. I’m passionate about sports and entertainment and have collaborated with clients like Woodbine Entertainment, Bet365, Great Canadian, TSN, and more. I excel at balancing the science and art of content development, thriving in agile, test-and-learn environments. I’m a collaborative team player who values diverse opinions, makes timely decisions grounded in data and trends, and excels at leading internal teams and external vendors from concept through delivery. I bring strong communication, organization and budget management skills, with experience hiring talent and ensuring brand standards across all touchpoints.…I have built a well-rounded career in marketing and creative development, specializing in creative ideation, directing film, radio, illustration, photography shoots, and social and web design. I’m passionate about sports and entertainment and have collaborated with clients like Woodbine Entertainment, Bet365, Great Canadian, TSN, and more. I excel at balancing the science and art of content development, thriving in agile, test-and-learn environments. I’m a collaborative team player who values diverse opinions, makes timely decisions grounded in data and trends, and excels at leading internal teams and external vendors from concept through delivery. I bring strong communication, organization and budget management skills, with experience hiring talent and ensuring brand standards across all touchpoints.

Available to hire

I have built a well-rounded career in marketing and creative development, specializing in creative ideation, directing film, radio, illustration, photography shoots, and social and web design. I’m passionate about sports and entertainment and have collaborated with clients like Woodbine Entertainment, Bet365, Great Canadian, TSN, and more.

I excel at balancing the science and art of content development, thriving in agile, test-and-learn environments. I’m a collaborative team player who values diverse opinions, makes timely decisions grounded in data and trends, and excels at leading internal teams and external vendors from concept through delivery. I bring strong communication, organization and budget management skills, with experience hiring talent and ensuring brand standards across all touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

In-House Creative Director and Senior Management at Woodbine Entertainment Group

December 31, 2024 - September 18, 2025

Led the creative vision across sports gaming and entertainment. Served as Brand Ambassador, ensuring brand standards. Created visual content for online, social media, email, mobile, video, OOH and print. Oversaw end-to-end project development, coordinating internal teams and external vendors, meeting deadlines and budget requirements. Translated business objectives into customer-centric strategies and campaigns, including the Queen's Plate and the King's Plate, achieving ROI and adapting to budget adjustments. Gathered data, usability feedback to optimize content and refine targeting. Collaborated with sales, hospitality, social, guest experience and other stakeholders to align with corporate objectives. Provided art direction to studio designers, photographers, illustrators, content producers, broadcast producers and directors.

In-House Creative Director and Senior Management at Woodbine Entertainment Group

January 1, 2024 - September 18, 2025

Led creative direction across brand, design, writing, content production, and marketing strategy for sports gaming and entertainment initiatives. Created visual content for all touchpoints (online, social, email, mobile, video, OOH, print) and managed end-to-end project development within deadlines and budgets. Drove data-informed enhancements to targeting and ROI, ensured brand standards, and partnered with sales, hospitality, social, guest experience, and other lines of business to align visuals with corporate objectives. Provided art direction to studio teams and external vendors while developing brand stories, voice, identities, and style guides.

Creative Director, Designer, Writer, Content Creator, Studio Production Manager at Ignite Activation

December 31, 2010 - September 18, 2025

Led visual content across in-store signage, online, social media, email, mobile, video, OOH and print retail campaigns. Managed end-to-end project development, meeting deadlines and budgets. Translated business objectives into customer-centric creative strategies and campaign executions. Set data, usability and feedback plans to gauge visual content effectiveness; made revisions based on insights. Coached teams of art directors, writers and designers responsible for design and production, digital design, multi-media design, and social and digital product experience. Ensured brand standards as Brand Ambassador. Partnered with sales, social, retail experience and other areas to connect visual content with business objectives.

Creative Director, Designer, Writer, Content Creator, Studio Production Manager at Ignite Activation

January 1, 2010 - September 18, 2025

Directed visual content across in-store signage, online, social, email, mobile, video, OOH, and print campaigns for retail and shopper marketing. Managed end-to-end project workflows, ensuring timely delivery within budgets. Translated business objectives into customer-centric creative strategies, coached teams of art directors and designers, and maintained brand standards as Brand Ambassador.