I'm Alexandra Nova, a creative director and growth-focused marketing leader who thrives on transforming brands through compelling storytelling, data-driven strategy, and cross-functional collaboration. I specialize in brand identity, multi-channel campaigns, and engaging experiences that resonate with shoppers and elevate market positioning. Founder & CMO of Layers of Jewelry (Aug 2016 – Dec 2024), I built and scaled the online brand, steering creative direction, operations, and growth across Google, Meta, TikTok, and Shopify. I forged influencer partnerships, crafted cohesive visuals and content, and delivered high-impact campaigns that increased revenue, customer loyalty, and market share.

Alexandra Nova

I'm Alexandra Nova, a creative director and growth-focused marketing leader who thrives on transforming brands through compelling storytelling, data-driven strategy, and cross-functional collaboration. I specialize in brand identity, multi-channel campaigns, and engaging experiences that resonate with shoppers and elevate market positioning. Founder & CMO of Layers of Jewelry (Aug 2016 – Dec 2024), I built and scaled the online brand, steering creative direction, operations, and growth across Google, Meta, TikTok, and Shopify. I forged influencer partnerships, crafted cohesive visuals and content, and delivered high-impact campaigns that increased revenue, customer loyalty, and market share.

Available to hire

I’m Alexandra Nova, a creative director and growth-focused marketing leader who thrives on transforming brands through compelling storytelling, data-driven strategy, and cross-functional collaboration. I specialize in brand identity, multi-channel campaigns, and engaging experiences that resonate with shoppers and elevate market positioning.

Founder & CMO of Layers of Jewelry (Aug 2016 – Dec 2024), I built and scaled the online brand, steering creative direction, operations, and growth across Google, Meta, TikTok, and Shopify. I forged influencer partnerships, crafted cohesive visuals and content, and delivered high-impact campaigns that increased revenue, customer loyalty, and market share.

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Work Experience

Founder & Chief Marketing Officer at Layers of Jewelry
December 1, 2024 - September 18, 2025
Built and scaled an online jewelry brand, managing all aspects of business operations, creative direction, and growth strategy as the sole founder. Developed and implemented multi-channel marketing strategies across Google, Meta, TikTok, and Shopify, driving brand awareness, customer acquisition, and sales growth. Led the creative direction for the brand, designing compelling visuals, social media content, and digital campaigns to establish a cohesive and recognizable brand identity. Executed influencer partnerships and collaborations to amplify reach and credibility, while optimizing customer experience and retention.

Education

Bachelor of Arts in Criminal Justice at University of Massachusetts Boston
January 11, 2030 - September 18, 2025
Google Digital Marketing Certification at Google Digital Garage
January 11, 2030 - September 18, 2025

Qualifications

Google Digital Marketing Certification
January 11, 2030 - September 18, 2025

Industry Experience

Retail, Consumer Goods, Professional Services, Media & Entertainment