Mengyu (Myra) Yuan

Digital Marketing Specialist at Delaware Diagnostic Labs, LLC

Digital Marketing Specialist at Delaware Diagnostic Labs, LLC

Developed and executed digital marketing initiatives, leveraging data-driven insights to optimize campaigns, measure performance, and support awareness and enrollment objectives. Collaborated with cross-functional teams to align messaging and marketing operations.

Marketing Strategy Intern at Capgemini Guangzhou

Marketing Strategy Intern at Capgemini

Conducted market research on AI, digital twins, and IoT to identify marketing opportunities and innovation trends across smart city and healthcare sectors. Delivered competitor mapping and positioning insights to guide branding and go-to-market strategies. Evaluated client digital maturity through technical audits and interviews; cleaned and analyzed 50,000+ data points using MySQL to inform transformation roadmaps and product-market fit. Produced a feasibility report guiding a $2M AI infrastructure investment and shaped marketing narratives around operational efficiency and tech leadership. Designed and executed a multi-format AI exhibition at the 2024 Innovating Hong Kong Carnival, creating three interactive demo zones and tailored touchpoints for investors and partners, strengthening brand perception and pipeline visibility. Represented the client at the International AI Industry Alliance event in Hong Kong, delivering a keynote to 200+ attendees and generating 10+ international par

Marketing Strategy Intern at Capgemini Guangzhou

Conducted market research on AI, digital twins, and IoT across smart city and healthcare sectors; identified opportunities and innovation trends. Delivered competitor mapping and positioning insights to guide client branding and go-to-market strategies. Audited client digital maturity through technical interviews and data analysis (50,000+ points in MySQL) to inform roadmaps and product-market fit. Designed and executed a multi-format AI exhibition, and represented the client at industry events, generating international partnership leads.

Marketing & Communications Intern at Shenzhen TV Station

Led editorial strategy for the Shenzhen Emergency News segment, managing end-to-end content production including news scripting, stakeholder interviews, multimedia editing, and audience targeting. Analyzed traffic and platform analytics to identify high-performing topics, resulting in award-winning coverage recognized as one of Shenzhen’s Top 10 Outstanding News Stories. Planned the 2023 Shenzhen Forestry Expo with the Forestry Bureau, designing narratives, activation formats, and budget allocations. Developed a content growth strategy for the Shenzhen Nature Education WeChat account, creating 20+ posts that boosted followers and engagement. Co-led the environmental-themed program On the Brink and supported an integrated marketing campaign with the Shenzhen Power Supply Bureau.

Marketing & Communications Intern at Shenzhen TV Station

Led editorial strategy for the Shenzhen Emergency News segment, overseeing end-to-end content production and audience targeting. Planned the 2023 Shenzhen Forestry Expo with government partners, and developed a content growth strategy for the Shenzhen Nature Education WeChat account, increasing followers and engagement. Co-led the integrated marketing campaign for the environmental-themed program On the Brink and supported related partnerships.

Marketing & Insights Intern at Xiaomi Technology

Managed overseas social media presence across Weibo and TikTok China, optimizing daily content and paid placements based on real-time trends and audience insights. Supported China’s Double 11 campaign by producing 20+ digital assets and coordinating placements, achieving improved CTR through content A/B testing. Coordinated influencer and media partnerships for the 2020 product launch, driving 4.28M+ peak livestream views. Conducted user research on mobile camera feature preferences (500+ surveys) to inform product recommendations for marketing and R&D collaborations.