I am Amaury Focant, a growth-focused marketing leader based in Luxembourg with a track record of scaling European brands and building data-driven growth engines across B2B and D2C. As CMO at The Pots Company, I oversaw a €15M+ brand, managed a €1.5M marketing budget, led a 6-person Growth/CX/BI/Creative team, and implemented an AI-powered content automation pipeline to localize 450+ product descriptions across 6 languages, accelerating time-to-market and boosting efficiency. I also built two integrated PIM databases to unify product data across retail and online growth, managed 30+ B2B partners, and delivered a 10% margin improvement with +50% YoY digital sales uplift.
Earlier in my career I founded Flowy and drove growth for a digitally native plant brand, achieving €5M+ revenue and 35K+ orders with a lean team, raising €500K in funding, and leading CRO initiatives that tripled conversions and doubled AOV. I have held leadership roles at Imperial Pro Stone and completed a strategic marketing consulting stint with Think3/ESW Capital, helping SaaS acquisitions optimize onboarding, retention, and monetization across a global portfolio.
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