I am Amaury Focant, a growth-focused marketing leader based in Luxembourg with a track record of scaling European brands and building data-driven growth engines across B2B and D2C. As CMO at The Pots Company, I oversaw a €15M+ brand, managed a €1.5M marketing budget, led a 6-person Growth/CX/BI/Creative team, and implemented an AI-powered content automation pipeline to localize 450+ product descriptions across 6 languages, accelerating time-to-market and boosting efficiency. I also built two integrated PIM databases to unify product data across retail and online growth, managed 30+ B2B partners, and delivered a 10% margin improvement with +50% YoY digital sales uplift. Earlier in my career I founded Flowy and drove growth for a digitally native plant brand, achieving €5M+ revenue and 35K+ orders with a lean team, raising €500K in funding, and leading CRO initiatives that tripled conversions and doubled AOV. I have held leadership roles at Imperial Pro Stone and completed a strategic marketing consulting stint with Think3/ESW Capital, helping SaaS acquisitions optimize onboarding, retention, and monetization across a global portfolio.

Amaury Focant

I am Amaury Focant, a growth-focused marketing leader based in Luxembourg with a track record of scaling European brands and building data-driven growth engines across B2B and D2C. As CMO at The Pots Company, I oversaw a €15M+ brand, managed a €1.5M marketing budget, led a 6-person Growth/CX/BI/Creative team, and implemented an AI-powered content automation pipeline to localize 450+ product descriptions across 6 languages, accelerating time-to-market and boosting efficiency. I also built two integrated PIM databases to unify product data across retail and online growth, managed 30+ B2B partners, and delivered a 10% margin improvement with +50% YoY digital sales uplift. Earlier in my career I founded Flowy and drove growth for a digitally native plant brand, achieving €5M+ revenue and 35K+ orders with a lean team, raising €500K in funding, and leading CRO initiatives that tripled conversions and doubled AOV. I have held leadership roles at Imperial Pro Stone and completed a strategic marketing consulting stint with Think3/ESW Capital, helping SaaS acquisitions optimize onboarding, retention, and monetization across a global portfolio.

Available to hire

I am Amaury Focant, a growth-focused marketing leader based in Luxembourg with a track record of scaling European brands and building data-driven growth engines across B2B and D2C. As CMO at The Pots Company, I oversaw a €15M+ brand, managed a €1.5M marketing budget, led a 6-person Growth/CX/BI/Creative team, and implemented an AI-powered content automation pipeline to localize 450+ product descriptions across 6 languages, accelerating time-to-market and boosting efficiency. I also built two integrated PIM databases to unify product data across retail and online growth, managed 30+ B2B partners, and delivered a 10% margin improvement with +50% YoY digital sales uplift.

Earlier in my career I founded Flowy and drove growth for a digitally native plant brand, achieving €5M+ revenue and 35K+ orders with a lean team, raising €500K in funding, and leading CRO initiatives that tripled conversions and doubled AOV. I have held leadership roles at Imperial Pro Stone and completed a strategic marketing consulting stint with Think3/ESW Capital, helping SaaS acquisitions optimize onboarding, retention, and monetization across a global portfolio.

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Experience Level

Expert
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Expert
Expert
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Language

French
Fluent
English
Advanced
Dutch
Advanced
Spanish; Castilian
Intermediate

Work Experience

Chief Marketing Officer at The Pots Company
June 1, 2014 - Present
Oversaw a €15M+ marketing function across paid media, lifecycle, CRO, and content; scaled revenue with 15+ country coverage; built a 6-person Growth/CX/BI/Creative team; implemented AI-powered content automation to localize 450+ product descriptions across 6 languages; launched 2 integrated PIM databases unifying 1,000+ SKUs for retail and online growth; managed 30+ B2B partners; reshaped pricing and marketplace strategy to deliver 10% margin improvement and +50% YoY digital sales uplift.
Head of Growth at Imperial Pro Stone
January 1, 2025 - September 18, 2025
Built B2B lead generation engine driving +20% QoQ sales with €1.5M+ pipeline; combined outbound automation (Apollo, Lemlist), HubSpot CRM, and a two-step sales team; repositioned brand toward architects, hotel groups, and developers; created tailored decks and sales assets; closed €1M+ via outbound, events, and multi-step nurturing sequences; deployed AI agents (Fireflies, GPT-4) to automate meeting notes, follow-ups, and sales reporting.
Founder & Chief Marketing Officer at Flowy
June 1, 2024 - September 18, 2025
Digitally native plant brand achieving €5M+ revenue and 35K+ orders with a lean 3-person team; top online plant seller in Belgium; raised €500K; managed €500K/year marketing budget; led CRO increasing conversion from 0.5% to 1.5% and doubling AOV; built supply chain with 15 growers; automated fulfillment and CX; maintained 4.6 Trustpilot rating across 2,000+ reviews.
Marketing Strategy Consultant at Think3/ESW Capital
January 1, 2020 - September 18, 2025
Advised the CEO on GTM, positioning, and marketing strategy across 9 SaaS acquisitions; applied AARRR framework to diagnose onboarding, retention, and monetization gaps; repositioned multiple products to improve demo-to-paid conversions by 20–35%; built onboarding flows and customer success assets using HubSpot; operated under a cadence of around one acquisition per week.

Education

B.E.B.Sc. & M.Sc. in Business Engineering at ULB, Solvay Brussels School
September 1, 2012 - June 30, 2018
Exchange Program in Innovation & Entrepreneurship at University of Gothenburg, School of Business, Economics and Law
September 1, 2016 - February 28, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Wholesale & Distribution, Manufacturing, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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