Julian Nicholls
After over a decade in marketing for fast-paced tech companies, I’m ready to step into something broader. My work has always combined strategy, execution and systems thinking.
About
After over a decade in marketing for fast-paced tech companies, I’m ready to step into something broader. My work has always combined strategy, execution and systems thinking. I’ve built programs from scratch, worked across teams to improve how things run, and partnered with founders to get new ideas off the ground.
At SafetyCulture, I helped write and promote the improvement playbook, a set of tools and training rolled out globally to frontline teams. That experience made me want to move beyond marketing and focus on the kind of operational work that helps teams on the ground work smarter, faster and more effectively.
- 9 years' experience
- Joined September 2025
Skills· 10
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Other
More experts in Brisbane City, Australia
Work experience· 7 roles
Act as the fractional marketing lead for early-stage startups, from audits and roadmaps to brand foundations, positioning and execution. Own and run end-to-end marketing across SEO, content, social, email, PR, lead gen, events, CRM and reporting. Combine strategy with hands-on delivery to help teams build traction and grow.
Built SafetyCulture’s first community and partner marketing functions. Led customer advocacy, community programs and thought leadership content, including launching a new online community and growing it to 1,300+ members. Launched SafetyCulture Certified from scratch and scaled it to 2,000+ graduates with an NPS of +80. Led the company’s annual flagship customer event and delivered a full brand refresh, including a complete logo rollout in just two weeks. Planned and executed B2B marketing campaigns across APAC, supporting sales and driving adoption across key segments. Worked across product and brand teams to localise global programs and launch new initiatives. Also led regional culture and social impact projects.
Delivered B2B marketing programs across APAC, working closely with sales to align strategy, build pipeline and drive growth. Owned regional marketing across APAC, working with sales to align strategy, build pipeline and drive growth. Planned and executed B2B marketing campaigns across APAC, supporting sales and driving adoption across key segments. Worked across product and brand teams to localise global programs and launch new initiatives.
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