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After over a decade in marketing for fast-paced tech companies, I’m ready to step into something broader. My work has always combined strategy, execution and systems thinking. I’ve built programs from scratch, worked across teams to improve how things run, and partnered with founders to get new ideas off the ground. At SafetyCulture, I helped write and promote the improvement playbook, a set of tools and training rolled out globally to frontline teams. That experience made me want to move beyond marketing and focus on the kind of operational work that helps teams on the ground work smarter, faster and more effectively.…After over a decade in marketing for fast-paced tech companies, I’m ready to step into something broader. My work has always combined strategy, execution and systems thinking. I’ve built programs from scratch, worked across teams to improve how things run, and partnered with founders to get new ideas off the ground. At SafetyCulture, I helped write and promote the improvement playbook, a set of tools and training rolled out globally to frontline teams. That experience made me want to move beyond marketing and focus on the kind of operational work that helps teams on the ground work smarter, faster and more effectively.

Julian Nicholls

Marketer, Growth Marketer, Product Marketer, +2

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After over a decade in marketing for fast-paced tech companies, I’m ready to step into something broader. My work has always combined strategy, execution and systems thinking. I’ve built programs from scratch, worked across teams to improve how things run, and partnered with founders to get new ideas off the ground. At SafetyCulture, I helped write and promote the improvement playbook, a set of tools and training rolled out globally to frontline teams. That experience made me want to move beyond marketing and focus on the kind of operational work that helps teams on the ground work smarter, faster and more effectively.…After over a decade in marketing for fast-paced tech companies, I’m ready to step into something broader. My work has always combined strategy, execution and systems thinking. I’ve built programs from scratch, worked across teams to improve how things run, and partnered with founders to get new ideas off the ground. At SafetyCulture, I helped write and promote the improvement playbook, a set of tools and training rolled out globally to frontline teams. That experience made me want to move beyond marketing and focus on the kind of operational work that helps teams on the ground work smarter, faster and more effectively.

Available to hire

After over a decade in marketing for fast-paced tech companies, I’m ready to step into something broader. My work has always combined strategy, execution and systems thinking. I’ve built programs from scratch, worked across teams to improve how things run, and partnered with founders to get new ideas off the ground.

At SafetyCulture, I helped write and promote the improvement playbook, a set of tools and training rolled out globally to frontline teams. That experience made me want to move beyond marketing and focus on the kind of operational work that helps teams on the ground work smarter, faster and more effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Startup Marketing Manager at Stella Startups

March 1, 2025 - Present

Act as the fractional marketing lead for early-stage startups, from audits and roadmaps to brand foundations, positioning and execution. Own and run end-to-end marketing across SEO, content, social, email, PR, lead gen, events, CRM and reporting. Combine strategy with hands-on delivery to help teams build traction and grow.

Senior Marketing Manager, APAC at SafetyCulture

February 1, 2025 - September 19, 2025

Built SafetyCulture’s first community and partner marketing functions. Led customer advocacy, community programs and thought leadership content, including launching a new online community and growing it to 1,300+ members. Launched SafetyCulture Certified from scratch and scaled it to 2,000+ graduates with an NPS of +80. Led the company’s annual flagship customer event and delivered a full brand refresh, including a complete logo rollout in just two weeks. Planned and executed B2B marketing campaigns across APAC, supporting sales and driving adoption across key segments. Worked across product and brand teams to localise global programs and launch new initiatives. Also led regional culture and social impact projects.

Regional Marketing Manager, Asia Pacific at SafetyCulture

January 1, 2023 - September 19, 2025

Delivered B2B marketing programs across APAC, working closely with sales to align strategy, build pipeline and drive growth. Owned regional marketing across APAC, working with sales to align strategy, build pipeline and drive growth. Planned and executed B2B marketing campaigns across APAC, supporting sales and driving adoption across key segments. Worked across product and brand teams to localise global programs and launch new initiatives.

Senior Marketing Manager at LinkedIn

April 1, 2021 - September 19, 2025

Delivered B2B marketing programs across Australia and New Zealand, working closely with sales to support pipeline and product adoption. Led execution of flagship events like Talent Connect Sydney (NPS +74). Partnered across regional and global teams to localise and scale campaigns.

Senior Marketing Manager at LinkedIn

September 1, 2020 - September 19, 2025

Marketing Manager, Global Client Group at American Express

October 1, 2018 - September 19, 2025

Led regional B2B marketing for the Global Client Group, focused on retaining and growing Amex’s largest global accounts. Launched the first GCG card member email campaign across 7 countries and 4 languages, and globalised the quarterly newsletter.

Marketing Manager, Global Client Group at American Express

July 1, 2017 - September 19, 2025

Supported marketing for the Global Client Group across EMEA, focused on retaining Amex’s largest global customers. Delivered a global competitor analysis to refresh the GCG value proposition, improved the NPS survey program adopted by senior leadership, and ran high-impact client events with 100% approval ratings.