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I'm Daniela González de Baquero, a Barcelona-based business developer and marketing enthusiast currently completing a dual degree in Business Administration and Artificial Intelligence for Business. I design go-to-market strategies, analyze market trends, and launch new business lines, including a dropship operation that expanded into the Spanish market. I thrive in cross-functional teams, translating insights into action to drive growth and profitability. In my spare time I enjoy golf, squash, classical piano, reading, and traveling. I enjoy working with data-driven marketing, pricing optimization, and ecommerce projects. I have hands-on experience with Amazon Seller Central, Meta Ads, Excel, Python, and SQL to optimize listings, campaigns, and pricing while improving targeting and reducing operational costs. I’m excited to continue building impact across BD and marketing initiatives in dynamic environments.…I'm Daniela González de Baquero, a Barcelona-based business developer and marketing enthusiast currently completing a dual degree in Business Administration and Artificial Intelligence for Business. I design go-to-market strategies, analyze market trends, and launch new business lines, including a dropship operation that expanded into the Spanish market. I thrive in cross-functional teams, translating insights into action to drive growth and profitability. In my spare time I enjoy golf, squash, classical piano, reading, and traveling. I enjoy working with data-driven marketing, pricing optimization, and ecommerce projects. I have hands-on experience with Amazon Seller Central, Meta Ads, Excel, Python, and SQL to optimize listings, campaigns, and pricing while improving targeting and reducing operational costs. I’m excited to continue building impact across BD and marketing initiatives in dynamic environments.

Daniela González de Baquero

Digital Marketer, Marketing Strategist, Product Marketer, +1

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I'm Daniela González de Baquero, a Barcelona-based business developer and marketing enthusiast currently completing a dual degree in Business Administration and Artificial Intelligence for Business. I design go-to-market strategies, analyze market trends, and launch new business lines, including a dropship operation that expanded into the Spanish market. I thrive in cross-functional teams, translating insights into action to drive growth and profitability. In my spare time I enjoy golf, squash, classical piano, reading, and traveling. I enjoy working with data-driven marketing, pricing optimization, and ecommerce projects. I have hands-on experience with Amazon Seller Central, Meta Ads, Excel, Python, and SQL to optimize listings, campaigns, and pricing while improving targeting and reducing operational costs. I’m excited to continue building impact across BD and marketing initiatives in dynamic environments.…I'm Daniela González de Baquero, a Barcelona-based business developer and marketing enthusiast currently completing a dual degree in Business Administration and Artificial Intelligence for Business. I design go-to-market strategies, analyze market trends, and launch new business lines, including a dropship operation that expanded into the Spanish market. I thrive in cross-functional teams, translating insights into action to drive growth and profitability. In my spare time I enjoy golf, squash, classical piano, reading, and traveling. I enjoy working with data-driven marketing, pricing optimization, and ecommerce projects. I have hands-on experience with Amazon Seller Central, Meta Ads, Excel, Python, and SQL to optimize listings, campaigns, and pricing while improving targeting and reducing operational costs. I’m excited to continue building impact across BD and marketing initiatives in dynamic environments.

Available to hire

I’m Daniela González de Baquero, a Barcelona-based business developer and marketing enthusiast currently completing a dual degree in Business Administration and Artificial Intelligence for Business. I design go-to-market strategies, analyze market trends, and launch new business lines, including a dropship operation that expanded into the Spanish market. I thrive in cross-functional teams, translating insights into action to drive growth and profitability. In my spare time I enjoy golf, squash, classical piano, reading, and traveling.

I enjoy working with data-driven marketing, pricing optimization, and ecommerce projects. I have hands-on experience with Amazon Seller Central, Meta Ads, Excel, Python, and SQL to optimize listings, campaigns, and pricing while improving targeting and reducing operational costs. I’m excited to continue building impact across BD and marketing initiatives in dynamic environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Beginner

German

Beginner

Work Experience

Marketing Intern at BTEC

June 1, 2025 - Present

Researched and validated new business lines, leading to the launch of BTEC's first dropship operation in the Spanish market. Gained hands-on experience using Amazon Seller Central, optimizing product listings and pricing for maximum visibility. Designed and implemented digital outreach strategies using Meta Ads, contributing to a 28% increase in website traffic during the pilot. Identified and negotiated with wholesale electronics suppliers, increasing product sourcing efficiency. Developed a competitive pricing model and go-to-market strategy based on Amazon Spain trends and competitor analysis. Built a target customer profile and segmented leads, improving digital marketing campaign precision by 31%. Monitored product performance and logistics KPIs, helping reduce fulfillment delays during the pilot phase.

Market Research Analyst at Kolivrí

October 1, 2024 - September 19, 2025

Benchmarked 10+ direct competitors, uncovering opportunities in design, pricing, and positioning to differentiate Kolivrí’s luxury collections. Delivered consumer behavior insights that informed 3 high-end marketing campaigns; worked cross-functionally with design and marketing teams to align product collections with aspirational customer values and current luxury trends. Proposed a new segmentation strategy based on psychographic data, enhancing brand messaging and improving customer targeting by 35%.

Sales & Marketing Coordinator at Inpro Arroz S.A

August 1, 2023 - September 19, 2025

Conducted market research on 200+ consumers, identifying preferences and trends that informed product repositioning in the rice sector. Analyzed competitor portfolios and pricing, uncovering 3 strategic gaps guiding new packaging and branding initiatives. Collaborated with the sales team to refine promotional strategies, contributing to a 12% increase in regional sales. Coordinated multi-channel marketing campaigns, boosting brand visibility across agrio-industrial clients and distributors. Created internal reports summarizing consumer insights and sales data to support management decisions and adjust quarterly goals.