Available to hire
Hello, I’m Ying Xi, a Marketing Manager and Creative Leader with 7+ years of experience shaping strategy, social media, and data-driven campaigns. I love turning market insights into engaging content and cohesive brand stories across Instagram, TikTok, and e-commerce platforms, working closely with design, video, and copy teams to deliver on strategic objectives.
Most of my work has been in Beijing and across China, helping brands enter new markets and boost engagement through creative, ROI-focused campaigns. I’m passionate about staying ahead of social media trends, optimizing campaigns with data insights, and leading cross-functional teams to deliver high-impact results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Chinese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Marketing Manager
February 1, 2023 - September 19, 2025Planned and executed digital marketing and social media strategies across e-commerce and key platforms, boosting brand visibility and engagement; conducted user profiling, market research, and data-driven marketing decisions; led live campaigns, generating over €285,000 in sales and 300,000+ session views; managed content on WeChat, TikTok, and Xiaohongshu, increasing follower engagement by 50%+ and conversion rates by 20%.
Planning Manager
January 1, 2022 - September 19, 2025Analyzed user behavior and conducted market research to define brand positioning; achieved a 25% increase in conversion rates; independently developed and executed nearly 40 creative marketing campaigns across online and offline channels, significantly boosting brand visibility; designed innovative strategies and interactive events to enhance consumer engagement; conducted ROI analysis to optimize marketing performance and maximize return on investment; managed international clients, including BMW, L'Oreal, Philips, and Nestlé, gaining cross-industry marketing experience.
Public Relations Manager at Great Sea Beijing
June 1, 2018 - September 19, 2025Maintained and strengthened public relations; created and wrote content for social media platforms; managed media communications and conducted commercial negotiations with clients; oversaw PR during events, including public opinion analysis and press release writing.
Product Manager at Beijing Colorido Publicidad Interactiva
February 1, 2025 - September 19, 2025Created tailored content strategies and marketing copy for Spanish brands, adapting to the different consumer behaviours of Chinese, English, and Spanish audiences; collaborated with SEO teams to maintain updated content; contributed to product roadmaps and strategies; enabled two Spanish brands to enter the Chinese market; planned and executed campaigns on WeChat, TikTok, and e-commerce platforms, including ad concepts, short videos, and copywriting.
Marketing Manager at IBERITAL Beijing
February 1, 2023 - September 19, 2025Plan and execute digital marketing and social media strategies across e-commerce and key platforms, boosting brand visibility and engagement. Conduct user profiling, market research, and brand positioning to guide data-driven decisions. Lead influencer and livestream campaigns, generating over €285,000 in sales and attracting 300,000+ views per session. Managed international clients including BMW, L'Oreal, Philips, Nestlé.
Public Relations Manager at Great Sea Beijing (Greatsea Beijing)
June 1, 2018 - September 19, 2025Maintained and strengthened public relations. Created and wrote content for social media platforms. Managed media communications with clients. Oversaw public relations during events, including public opinion analysis and press release writing.
Marketing Manager at Great Sea Beijing (Greatsea Beijing)
January 1, 2022 - September 19, 2025Managed international clients, including BMW, L'Oreal, Philips, and Nestlé, conducting market research and cross-industry marketing initiatives. Drove brand visibility and engagement across Chinese, English, and Spanish markets; collaborated on localization and campaign strategy.
Public Relations Manager
June 1, 2018 - September 19, 2025Maintained and strengthened public relations; created and wrote content for social media platforms; managed media communications and neg otiated with clients; oversaw public relations during events, including public opinion analysis and press releases.
Marketing Manager
February 1, 2023 - September 19, 2025Planned and executed digital marketing and social media strategies across e-commerce and key platforms, boosting brand visibility and engagement. Conducted user profiling, market research, and brand positioning to guide data-driven marketing decisions. Led live streaming campaigns, generating significant engagement and sales; managed content on WeChat, TikTok, and Xiaohongshu to grow followers.
Marketing Manager
February 1, 2025 - September 19, 2025Created tailored content strategies and marketing copy for Spanish brands, adapting to different consumer behaviors while ensuring alignment with brand voice and local cultural norms. Collaborated with SEO teams for consistently updated and optimized content. Localized content strategies across Chinese, English, and Spanish markets; contributed to product road maps and strategies enabling brand entry into new markets. Adapted WeChat campaigns to TikTok for Iberital, generating over €50,000 in first-month sales. Monitored KPIs to optimize creative performance and campaign strategy.
Planning Manager at Beijing Interactive Advertising
January 1, 2022 - September 19, 2025Analyzed user behavior and conducted market research to define brand positioning, achieving a 25% increase in conversion rates. Independently developed and executed nearly 40 creative marketing campaigns across online and offline channels, significantly boosting brand visibility. Designed strategies and interactive events to engage consumers and conducted ROI analysis to optimize marketing performance and return on investment. Managed international clients including BMW, L'Oreal, Philips, and Nestlé, gaining cross-industry marketing experience.
Public Relations Manager at Greatsea Beijing
June 1, 2018 - September 19, 2025Maintained and strengthened public relations; created and wrote content for social media platforms; managed media communications and conducted commercial negotiations with clients; oversaw public relations during events, including public opinion analysis and press release writing.
Product Manager
February 2, 2025 - September 19, 2025Created tailored content strategies and marketing copy for Spanish brands, adapting to consumer behaviours across Chinese, English, and Spanish markets, ensuring alignment with brand voice and local culture. Planned and executed campaigns on WeChat, TikTok, and e-commerce platforms, including ad concepts, short videos, and copywriting. Crafted brand storytelling to transform brand philosophy into engaging multi-platform narratives.
Marketing Manager
February 2, 2023 - September 19, 2025Plan and executed digital marketing and social media strategies across e-commerce and key platforms, boosting brand visibility and engagement. Conducted user profiling, market research, and brand positioning to guide data-driven marketing decisions. Led live-stream campaigns, achieving over €285,000 in sales and attracting 300,000+ views per session. Managed and optimized content on WeChat, TikTok, and Xiaohongshu, increasing follower engagement by 50% and conversion rates by 20%.
Marketing Manager
February 1, 2022 - September 19, 2025Analyzed user behavior and conducted market research to define brand positioning; achieved a 25% increase in conversion rates. Independently developed and executed nearly four creative marketing campaigns across online and offline channels, significantly boosting brand visibility.
Public Relations
June 1, 2018 - September 19, 2025Maintained and strengthened public relations. Created and wrote content for social media platforms. Managed media communications and oversaw PR during events, including public opinion analysis and press release writing.
Marketing Manager
February 1, 2022 - September 19, 2025Analyzed user behavior and conducted market research to define brand positioning; achieved a 25% increase in conversion rates. Independently developed and executed nearly four creative marketing campaigns across online and offline channels, significantly boosting brand visibility.
Marketing Manager at Beijing Dao You Technology
February 2, 2025 - September 19, 2025Planned and executed campaigns on WeChat, TikTok, and e-commerce platforms; localized content strategies and marketing copy for Spanish brands across Chinese, English, and Spanish markets, aligning with brand voice and local cultural norms. Collaborated with SEO teams to maintain consistent, updated content. Built brand storytelling to enable two Spanish brands to enter the Chinese market. Planned and executed campaigns with ad concepts, short videos, and copywriting.
Public Relations Manager at Beijing Colorido Publicidad Interactiva
June 2, 2018 - September 19, 2025Maintained and strengthened public relations, created and wrote content for social media platforms, managed media communications and client negotiations, oversaw PR during events including public opinion analysis and press release writing.
Planning Manager at Beijing Planning
January 2, 2022 - September 19, 2025Analyzed user behavior and conducted market research to define brand positioning, achieving a 25% increase in conversions. Independently developed and executed around 40 marketing campaigns across online and offline channels, significantly boosting brand visibility. Designed innovative strategies and interactive events to enhance consumer engagement while performing ROI analyses to optimize marketing performance.
Marketing Manager at Beijing Dao You Technology
March 1, 2023 - September 19, 2025Plan and execute digital marketing and social media strategies across e-commerce and key platforms, boosting brand visibility and engagement. Conduct user profiling and market research, and brand positioning to guide data-driven marketing decisions. Led farmer-support initiatives and livestreaming campaigns, generating over €285,000 in sales and attracting 300,000+ views per session. Managed and optimized content on WeChat, TikTok, and Xiaohongshu, increasing follower engagement by 50% and conversion rates by 20%.
Marketing Manager
March 1, 2023 - September 19, 2025Plan and execute marketing and social media strategies across e-commerce and key platforms, boosting brand visibility and engagement. Conduct market research and brand positioning; support events; coordinate with design, video, and copy teams.
Marketing Manager at Film Zoo
August 1, 2023 - September 19, 2025Plan and execute marketing and social media strategies across cross‑commerce and key platforms, boosting brand visibility and engagement. Conduct market research, brand profiling, and event support; lead cross‑functional collaboration with design and copy teams.
Marketing Manager at Beijing Multi‑Client Campaigns (Lifestyle, Health, Tech)
September 1, 2025 - September 19, 2025Plan and execute multi-client marketing campaigns for lifestyle, health, and tech brands, defining priorities, SLAs, and quarterly roadmaps to ensure timely execution. Develop comprehensive creative strategies based on market research and consumer insights; coordinate with design, video, and copy teams to ensure alignment with strategic objectives.
Education
Master at UPF Barcelona School of Management
January 1, 2023 - January 1, 2024Bachelor's degree in Media and Communication at Shanxi Normal University
January 1, 2011 - January 1, 2015Master at UPF Barcelona School of Management
January 1, 2023 - December 31, 2024Bachelor's degree in Media and Communication at Shaanxi Normal University
January 1, 2011 - January 1, 2015Master at UPF Barcelona School of Management
January 1, 2023 - January 1, 2024Bachelor's degree at Shaanxi Normal University
January 1, 2011 - January 1, 2015Master's degree in Marketing at UPF Barcelona School of Management
January 1, 2023 - January 1, 2024Bachelor's degree in Media and Communication at Shaanxi Normal University
January 1, 2011 - January 1, 2015Master in Communication and Business Relations at UPF Barcelona School of Management
January 1, 2023 - January 1, 2024Bachelor's Degree in Media and Communication at Shaanxi Normal University
January 1, 2011 - January 1, 2015Master's degree at UPF Barcelona School of Management
January 1, 2023 - January 1, 2024Bachelor's degree at Shaanxi Normal University
January 1, 2011 - January 1, 2015Master's degree in Communication and Business Relations at UPF Barcelona School of Management
January 1, 2023 - January 1, 2024Bachelor's degree in Media and Communication at Shanxi Normal University
January 1, 2011 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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