Hello! I’m Wildan Arief S., a marketing and project-management professional with a background in aerospace engineering. I’ve led multi-million-dollar projects, designed SOPs, and built cross-functional teams to drive efficiency and reporting quality. In my recent roles I’ve specialized in performance marketing and digital campaigns for global brands, designing high-conversion landing pages, managing multi-channel budgets (Facebook, Instagram, Google, TikTok), and tracking results with GA4 and Looker Studio. I enjoy collaborating with cross-functional teams across SEA to align campaigns with broader growth strategies.…

Wildan Arief S.

Hello! I’m Wildan Arief S., a marketing and project-management professional with a background in aerospace engineering. I’ve led multi-million-dollar projects, designed SOPs, and built cross-functional teams to drive efficiency and reporting quality. In my recent roles I’ve specialized in performance marketing and digital campaigns for global brands, designing high-conversion landing pages, managing multi-channel budgets (Facebook, Instagram, Google, TikTok), and tracking results with GA4 and Looker Studio. I enjoy collaborating with cross-functional teams across SEA to align campaigns with broader growth strategies.…

Available to hire

Hello! I’m Wildan Arief S., a marketing and project-management professional with a background in aerospace engineering. I’ve led multi-million-dollar projects, designed SOPs, and built cross-functional teams to drive efficiency and reporting quality.

In my recent roles I’ve specialized in performance marketing and digital campaigns for global brands, designing high-conversion landing pages, managing multi-channel budgets (Facebook, Instagram, Google, TikTok), and tracking results with GA4 and Looker Studio. I enjoy collaborating with cross-functional teams across SEA to align campaigns with broader growth strategies.

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Skills

Experience Level

Language

Indonesian
Fluent
English
Advanced

Work Experience

Project Manager / Project Engineer at PT JPP I Led
March 31, 2022 - September 19, 2025
Led $6M+ worth of infrastructure projects for Pelindo. Built SOPs for nationwide engineering operations. Managed cross-functional teams across Java and Sumatra.
Performance Marketing Specialist at Self-employed / Freelance
April 1, 2022 - Present
Managed cross-brand e-commerce campaigns for global brands (Panasonic, Sharp, Adidas, Under Armour, etc.) through platforms (Shopee, Lazada, Tokopedia, Blibli). Managed brand campaigns across channels (Meta, Google, TikTok) across Southeast Asia with total spend > USD 150K. Developed B2B & B2C lead/demand-generation strategy using Search and Performance Max ads. Produced weekly insights and optimization plans using GA4, Looker Studio, and internal tools.
Project Manager / Project Engineer at PT. JPP I
March 20, 2022 - September 19, 2025
Led multi-million-dollar engineering projects, developing strong project management, stakeholder engagement, and reporting skills. Designed and standardized SOPs for nationwide operations, improving efficiency across cross-functional teams.
Performance Marketing Specialist at Commerce Strategized
April 20, 2022 - Present
Managed cross-channel paid campaigns (Facebook Ads, Instagram, Google, TikTok) for global brands including Panasonic, Sharp, Adidas, and Under Armour. Direct ad spend exceeded USD 150K monthly, ensuring efficient budget allocation and ROI. Consistently exceeded ROAS and GMV targets for 75%+ of campaigns, optimized campaigns for lead generation and sales growth. Developed and tested landing pages and ad creatives to maximize conversions. Implemented campaign tracking and analytics using GA4, Looker Studio, and internal tools, producing actionable weekly reports. Collaborated with marketing teams across SEA to align campaigns with broader strategies.
Project Manager / Project Engineer at PT. JPP I
April 1, 2022 - Present
Led multi-million-dollar engineering projects, developing strong project management, stakeholder engagement, and reporting skills. Designed and standardized SOPs for nationwide operations, improving efficiency across cross-functional teams.
Performance Marketing Specialist
April 1, 2022 - Present
Directed ad spend exceeding USD 150K per month, ensuring efficient budget allocation and ROI achievement. Consistently exceeded ROAS and GMV targets for 75%+ of campaigns, optimizing campaigns for lead generation and sales growth. Developed landing pages and ad creatives to maximize conversion rates. Implemented campaign tracking and analytics using GA4, Looker Studio, and internal tools, producing actionable weekly reports. Collaborated with marketing teams across SEA to align campaigns with broader strategies.
Project Mechanical Engineer at PT. LAPIT BD
March 1, 2018 - September 19, 2025
Delivered oil & gas design and implementation projects, ensuring quality, safety, and efficiency standards.
Performance Marketing Specialist
April 1, 2022 - Present
Strategized and managed cross-channel paid campaigns (Facebook Ads, Instagram, Google, TikTok) for global brands including Panasonic, Sharp, Adidas, and Under Armour. Directed ad spend exceeding USD 150K monthly, improving budget efficiency and ROI. Consistently exceeded ROAS and GMV targets for 75%+ of campaigns. Led landing page creation and ad creatives; implemented campaign tracking and analytics using GA4 and Looker Studio; produced weekly actionable reports. Collaborated with SEA marketing teams to align campaigns with broader business strategies.
Project Mechanical Engineer at PT LAPIT BD
March 1, 2018 - September 19, 2025
Delivered oil and gas design and implementation projects, ensuring quality, safety, and efficiency standards.
Facebook Ads Specialist
March 1, 2018 - September 19, 2025
Professional experience focusing on designing and optimizing Facebook Ads campaigns; driven improvements in performance, ROAS, and conversions.
Project Manager / Project Engineer
March 20, 2022 - September 19, 2025
Led multi-million-dollar engineering projects, developed strong project management, stakeholder engagement, and reporting skills. Designed and standardized SOPs for nationwide operational efficiency, improving cross-functional team performance.
Performance Marketing Specialist
April 1, 2022 - Present
Directed cross-channel paid campaigns (Facebook Ads, Instagram, Google, TikTok) for global brands including Panasonic, Sharp, Adidas, and Under Armour. Managed ad spend exceeding USD 150K monthly, ensuring efficient budgeting and ROAS targets. Developed and tested landing pages and creatives to maximize conversions. Implemented campaign tracking and analytics using GA4, Looker Studio, and internal tools; produced actionable weekly reports. Collaborated with SEA marketing teams to align campaigns with broader strategies.

Education

Bachelor of Science in Aerospace Engineering at Institut Teknologi Bandung
April 1, 2015 - March 31, 2018
B.S. in Aerospace Engineering at Institut Teknologi Bandung
April 20, 2015 - March 20, 2022
B.S. Aerospace Engineering at Institut Teknologi Bandung (ITB)
April 1, 2018 - March 1, 2022
Bachelor of Science (B.S.) in Aerospace Engineering at Bandung Institute of Technology
April 1, 2018 - March 1, 2022
B.S. in Aerospace Engineering at Institute Teknologi Bandung
April 20, 2018 - March 20, 2022

Qualifications

Meta Certified
January 11, 2030 - September 19, 2025
Google Ads Certification
January 11, 2030 - September 19, 2025

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Manufacturing, Energy & Utilities, Other

Skills

Experience Level