Darya Vaskina

Drove B2B marketing campaigns across email, social, and web to support sales and lead generation. Planned and executed marketing for new product lines with content and campaigns. Created digital content and managed social media presence to grow awareness and engagement. Implemented automation flows and reported on performance using Google Analytics and Salesforce; coordinated with global teams.

Led brand strategy and positioning for global markets. Managed content production budgets and creative output. Partnered with product marketing on new product communications and go-to-market content. Led global social media strategy: LinkedIn follower growth (+26%), engagement (+15%), and C-level reach (+51%). Supported pre- and post-IPO communications with legal and investor relations. Used HubSpot, Google Analytics, and social listening to track performance and brand perception. Coordinated with product, tech, legal, and executives on campaigns and approvals.

Led brand strategy and positioning for global markets. Managed content production budgets and creative output. Partnered with product marketing on new product communications and go-to-market content. Led global social media strategy with measurable gains: +26% LinkedIn followers, 15% engagement, 51% C-level reach. Supported pre- and post-IPO communications with legal and investor relations. Coordinated cross-functional campaigns across markets and regions.