Darya Vaskina

Marketing & Brand Manager at Boca do Lobo

Managed client relations and drove business development in Russian-speaking markets, generating €1M+ in annual sales (Top-3 performer on the brand). Adapted marketing strategies for the region, ensuring relevance across digital channels and campaigns. Created digital content and social media presence to grow awareness and engagement organically. Represented the brand at trade shows and client events, combining sales and market development.

International Marketing Manager at Laskasas

Drove B2B marketing campaigns across email, social, and web to support sales and lead generation. Planned and executed campaigns with budgets of €5K–€10K, delivering measurable results. Created catalogs and branded assets for international trade shows to boost visibility and client engagement. Partnered with agencies, designers, and local brands on PR and production. Led global social media strategy: +26% LinkedIn follower growth, 15% engagement, 51% C-level reach. Supported pre- and post-IPO communications with legal and investor relations. Used HubSpot, Google Analytics, and social listening to track performance and brand perception. Coordinated with product, tech, legal, and executives on campaigns and approvals.

Brand & Global Social Media Marketing at Red Cloud Technologies (NASDAQ: RCT)

Worked on brand and content strategy during pre- and post-IPO, ensuring consistent messaging and actionable market insights. Drove global social media growth and engagement, supported legal and investor relations in communications, and coordinated cross-functionally with product, tech, legal, and executives on campaigns and approvals. Led content production and go-to-market content for new product communications and PR. Implemented HubSpot, Google Analytics, and social listening to track performance and brand perception. Built automation workflows and mentored junior team members.

Brand & Global Social Media Marketing – Marketing Manager at Red Cloud Technologies

Led brand strategy and positioning for global markets. Managed content production budgets and creative output. Partnered with product marketing on new product communications and go-to-market content. Led global social media strategy with measurable gains: +26% LinkedIn followers, 15% engagement, 51% C-level reach. Supported pre- and post-IPO communications with legal and investor relations. Coordinated cross-functional campaigns across markets and regions.

Marketing Manager – Russia & CIS markets at Boca do Lobo

Marketing leadership for Russia & CIS markets; generated €1M+ in annual sales; top-3 performer for the brand. Adapted marketing strategy and localized messaging for the region, ensuring relevance across digital channels and campaigns. Created digital content and managed social media presence; represented the brand at trade shows and client events; integrated campaigns with sales and market development. Used Google Analytics and Salesforce to report on market performance and coordinated sales activities.

Marketing Manager at Boca do Lobo

Marketing leadership for speaking markets; drove brand growth through digital content, social media, and events; optimized campaigns across channels; represented brand at trade shows and client events; collaborated on go-to-market strategies and regional adaptations.

Brand & Global Social Media Marketing Manager at Red Cloud Technologies

Led brand strategy and positioning for global markets. Managed content production budgets and creative output. Partnered with product marketing on new product communications and go-to-market content. Led global social media strategy: LinkedIn follower growth (+26%), engagement (+15%), and C-level reach (+51%). Supported pre- and post-IPO communications with legal and investor relations. Used HubSpot, Google Analytics, and social listening to track performance and brand perception. Coordinated with product, tech, legal, and executives on campaigns and approvals.

International Marketing Manager at Laskasas

Drove B2B marketing campaigns across email, social, and web to support sales and lead generation. Planned and executed marketing for new product lines with content and campaigns. Created digital content and managed social media presence to grow awareness and engagement. Implemented automation flows and reported on performance using Google Analytics and Salesforce; coordinated with global teams.