Sam Barrett

Senior Content Creator / Producer at Wag! Group Co.

Developed and created original and user-generated content across Wag! platforms, including WoofWoofTV, to promote audience interaction and enhance presence on TikTok, Instagram, and YouTube. Produced platform-tailored social content, managed campaigns aligned with broader brand strategy, and collaborated with internal teams and external videographers, creators, and brands. Led editing and narrative direction to ensure high-quality output, analyzed performance metrics to guide future content and digital strategy, and contributed to global campaigns reaching cinemas across 60+ countries. Maintained a consistent, professional voice across brand content and coordinated with marketing teams to support outreach.