Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Deborah Penna, Head of Affiliates & Influencer Partnerships. I combine analytical rigor with a people-first approach to design and lead high-impact affiliate and influencer campaigns across diverse global markets. I excel at building strong client relationships, negotiating publisher deals, and driving ROI through innovative partnerships, media buying, and data-driven optimization. My outgoing, friendly, and collaborative style helps me connect with teams and partners to deliver standout results.…I'm Deborah Penna, Head of Affiliates & Influencer Partnerships. I combine analytical rigor with a people-first approach to design and lead high-impact affiliate and influencer campaigns across diverse global markets. I excel at building strong client relationships, negotiating publisher deals, and driving ROI through innovative partnerships, media buying, and data-driven optimization. My outgoing, friendly, and collaborative style helps me connect with teams and partners to deliver standout results.

Deborah Penna

Affiliate Marketer, Influencer Marketing Manager, Social Media Manager, +2





I'm Deborah Penna, Head of Affiliates & Influencer Partnerships. I combine analytical rigor with a people-first approach to design and lead high-impact affiliate and influencer campaigns across diverse global markets. I excel at building strong client relationships, negotiating publisher deals, and driving ROI through innovative partnerships, media buying, and data-driven optimization. My outgoing, friendly, and collaborative style helps me connect with teams and partners to deliver standout results.…I'm Deborah Penna, Head of Affiliates & Influencer Partnerships. I combine analytical rigor with a people-first approach to design and lead high-impact affiliate and influencer campaigns across diverse global markets. I excel at building strong client relationships, negotiating publisher deals, and driving ROI through innovative partnerships, media buying, and data-driven optimization. My outgoing, friendly, and collaborative style helps me connect with teams and partners to deliver standout results.

Available to hire

I’m Deborah Penna, Head of Affiliates & Influencer Partnerships. I combine analytical rigor with a people-first approach to design and lead high-impact affiliate and influencer campaigns across diverse global markets. I excel at building strong client relationships, negotiating publisher deals, and driving ROI through innovative partnerships, media buying, and data-driven optimization. My outgoing, friendly, and collaborative style helps me connect with teams and partners to deliver standout results.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

Italian

Fluent

English

Fluent

French

Intermediate

Dutch

Intermediate

Hebrew (modern)

Advanced

German

Beginner

Work Experience

Head of Affiliates & Influencers at Sensica

October 10, 2024 - Present

Leading strategic initiatives to expand affiliate marketing channels in the US & UK; launched Sensica's US Affiliate Program; built partnerships with major online retailers; conducted funnel analysis to prioritise pricing strategy and customer needs; recruited publishers/influencers, negotiated deals, and integrated partnerships.

Digital Partnerships Director at OFX

March 1, 2024 - September 30, 2025

Launched OFX’s Affiliate Program; developed and implemented affiliate tracking and payout models; managed the affiliate & influencer marketing program; led global channel growth (UK/EMEA & worldwide); trained international teams; supported global B2C expansion and B2B affiliate program; optimization increased CTR and CR.

Affiliate Account Manager at Neo Media World (Mindshare/WPP)

August 1, 2021 - September 30, 2025

Disney+ affiliate program launch in EMEA; recruited affiliates & influencers; managed pre-sale strategy and cross-functional Disney+ deployment; trained Account Executives; oversaw Disney+ across EMEA; supported Nespresso UK Affiliate Team and COE as Global Affiliate Consultant; managed multi-country campaigns.

Senior Publishers Manager at Appromoters

March 1, 2019 - September 30, 2025

Promoted mobile apps across multiple verticals; recruited new mobile affiliates and expanded the affiliate base; executed mobile media buying/programmatic campaigns; optimized campaign performance.

Team Leader, Email Marketing Operations Manager at Top Selections (SAM Media)

November 1, 2017 - September 30, 2025

Led a team of Country Managers; developed quarterly strategic action plans; managed email deliverability, improved inboxing, and collaborated with ESPs; advised on audience targeting based on deliverability metrics; monitored deliverability and acquired new customers for both affiliate network and email marketing.

Team Leader, Italian desk at BNOLOGY/ ESN Global Media

January 1, 2017 - September 30, 2025

Led Italian desk; managed Media Buying & Affiliates across markets; oversaw cross-functional campaigns.

Media Acquisition Manager at Trade FXL

March 1, 2016 - September 30, 2025

Managed media buying and affiliate acquisitions; supported program growth across Tel Aviv/Cyprus.

Partners Marketing Manager at PrestaShop

August 1, 2015 - September 30, 2025

Led partnerships and affiliate initiatives for the Levallois-Perret team; oversaw affiliate activation and product launches.

Founder at Sis&Sis Italia (womenswear online shop)

March 1, 2014 - September 30, 2025

Founded and ran an online womenswear store in Amsterdam; managed product sourcing, marketing, and sales.