Available to hire
Hi there, I’m Maree Wallis, a Seville-based marketing automation specialist with over 14 years of hands-on experience in marketing automation and multi-channel campaign management. I love building efficient, data-driven campaigns that drive measurable results and improve customer journeys. I’m active on LinkedIn and enjoy collaborating with teams to deliver practical, scalable marketing solutions.
I’ve led end-to-end campaigns for enterprise-level organizations, developed content that resonates with target audiences, and built or optimized CRM and ESP ecosystems to boost delivery, engagement, and ROI. I’m certified across multiple platforms and thrive on documenting processes and sharing best practices with colleagues and clients.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Freelance Marketing Contractor at Various Clients (Remote)
October 1, 2024 - PresentDelivered freelance marketing contracts including Growth Marketing for Roosted HR and CRM (HubSpot) Specialist work for Onlive; focused on multi-channel marketing campaigns and automation.
Head of Marketing at Purple Square CX (Remote)
September 1, 2024 - September 19, 2025Led B2B marketing campaigns (SEO, SEM, LinkedIn, Email, Web, Events) targeting enterprise-level organisations for lead generation and brand awareness. Managed content creation (white papers, case studies, blog posts, promo videos, email campaigns) tailored to audiences across marketing, C-suite, and tech teams. Owned CRM and ESP platforms, including website launch/maintenance, and provided technical support for HubSpot CRM and Acoustic ESP.
Senior Consultant at Purple Square CX (Remote)
February 1, 2020 - September 19, 2025Provided marketing automation consultation—planning, design, and technical delivery. Completed migrations (telecom provider platform switch) and onboarding across iGaming and Travel sectors.
Digital Product Manager at Aimia (London)
October 1, 2017 - September 19, 2025Worked with Agile/Scrum teams on global campaigns and communications tool development. Supported product road map planning and execution. Created and delivered training and workshops for regional offices and clients to boost adoption.
Campaign Management Manager at Nectar 360 (London)
August 1, 2014 - September 19, 2025Managed a team of 8 campaign managers and offshore coordination. Oversaw Nectar Loyalty Scheme campaign rollout, ensuring timeliness and quality. Improved targeting, design, testing, and campaign measurement processes.
Senior Campaign Manager at Nectar 360 (London)
January 1, 2013 - September 19, 2025Led multi-channel campaigns - email, DM, web, mobile, push - for retail, financial services, and travel clients. Drove operational improvements and process efficiency.
E Communications Executive at Groupe Aeroplan (London)
July 1, 2011 - September 19, 2025Managed email campaign content and legal compliance. Directed testing initiatives and maintained high quality standards.
Fractional Marketer at Various Clients (Remote)
October 1, 2024 - PresentDelivered freelance marketing contracts focusing on growth marketing; implemented multi-channel campaigns, optimized funnel performance, and provided CRM/marketing automation guidance for client platforms.
Head of Marketing at Purple Square CX (Remote)
September 1, 2024 - September 19, 2025Led B2B marketing campaigns (SEO, SEM, LinkedIn, email, web, events) targeting enterprise-level orgs for lead generation and brand awareness. Created content (white papers, case studies, blog posts, promo videos, email campaigns) tailored to audiences across marketing, C-suite, and tech teams. Owned CRM and ESP platforms, maintained website launch/maintenance, and provided technical support for HubSpot (CRM) and Acoustic (ESP).
Senior Consultant at Purple Square CX (Remote)
February 1, 2020 - September 19, 2025Provided marketing automation consulting—planning, design, and technical delivery. Completed migrations (telecom provider) switch and onboarding across iGaming and Travel sectors.
Digital Product Manager at Amia (London)
October 1, 2017 - September 19, 2025Worked with Agile/Scrum teams on global campaigns and communications tool development. Supported product roadmaps and execution. Created and delivered tailored training and workshops for regional offices and clients to boost adoption.
Campaign Manager at Nectar 360 (London)
August 1, 2014 - September 19, 2025Managed a team of 8 campaign managers and offshore coordination. Oversaw Nectar Loyalty Scheme campaign rollout, ensuring timeliness and quality. Improved targeting, design, testing, and campaign measurement processes.
Senior Campaign Manager at Nectar 360 (London)
January 1, 2013 - September 19, 2025Led multi-channel campaigns (email, DM, web, mobile, push) for retail, financial services, and travel clients. Drove operational improvements and process efficiency.
e Communications Executive at Group e Aeroplan (London)
July 1, 2011 - September 19, 2025Managed email campaign content and legal compliance. Directed testing initiatives and maintained high-quality standards.
Fractional Marketer at Various clients (Remote)
October 1, 2024 - PresentProvided freelance marketing services focusing on growth marketing, CRM optimization, and multi-channel campaigns for a portfolio of clients.
Head of Marketing at Purple Square CX (Remote)
September 1, 2024 - September 19, 2025Led B2B marketing campaigns (SEO, SEM, LinkedIn, Email, Web, Events) targeting enterprise-level organizations for lead generation and brand awareness. Built audience-focused content (white papers, case studies, blog posts, promo videos, email campaigns). Owned CRM and ESP platforms, managed website launch and maintenance, and provided technical support for HubSpot (CRM) and Acoustic (ESP).
Senior Marketing Consultant at Purple Square CX (Remote)
February 1, 2020 - September 19, 2025Provided marketing automation consultancy—planning, design, and technical delivery. Completed migrations (Telco provider platform switch) and onboarding across iGaming and Travel sectors.
Digital Product Manager at Aimia (London)
October 1, 2017 - September 19, 2025Worked with Agile/Scrum teams on global campaign and communications tool development; supported product roadmaps planning and execution; created and delivered training and workshops to boost adoption.
Campaign Management Manager at Nectar 360 (London)
August 1, 2014 - September 19, 2025Managed a team of 8 campaign managers and offshore coordination; oversaw Nectar Loyalty Scheme campaign rollout, ensuring timeliness and quality; improved targeting, design, testing, and campaign measurement processes.
Senior Campaign Manager at Nectar 360 (London)
January 1, 2013 - September 19, 2025Led multi-channel campaigns (email, DM, web, mobile, push) for retail, financial services, and travel clients; drove operational improvements and process efficiency.
E Communications Executive at Group e AeroPlan (London)
July 1, 2011 - September 19, 2025Managed email campaign content and legal compliance; directed testing initiatives and maintained high-quality standards.
Education
Bachelor of Mass Communications in Public Relations, Media Studies and Journalism at University of Southern Queensland, Australia
January 11, 2030 - September 19, 2025Bachelor of Mass Communications in Public Relations, Media Studies and Journalism at University of Southern Queensland, Australia
January 11, 2030 - September 19, 2025Bachelor of Mass Communications in Public Relations, Media Studies and Journalism at University of Southern Queensland, Australia
January 11, 2030 - September 19, 2025Qualifications
mParticle CDP: Implementation & Technical Partner Certifications
January 1, 2024 - September 19, 2025HubSpot: Inbound Marketing Certified
January 1, 2022 - September 19, 2025Acoustic Campaign: Specialist & Technical Expert
January 1, 2021 - September 19, 2025Google Ads Essentials Training
January 1, 2021 - September 19, 2025Adobe Campaign Standard: Business Practitioner and Developer
January 1, 2019 - September 19, 2025IBM Campaign & Interact: Technical Expert & Sales Mastery
January 1, 2018 - September 19, 2025PRINCE2 Certification
January 1, 2012 - September 19, 2025Product Management Excellence
January 1, 2015 - September 19, 2025mParticle CDP: Implementation & Technical Partner Certification
January 1, 2024 - September 19, 2025HubSpot: Inbound Marketing Certified
January 1, 2022 - September 19, 2025Acoustic Campaign: Specialist & Technical Expert
January 1, 2021 - September 19, 2025Google Ads Essential Training
January 1, 2021 - September 19, 2025Adobe Campaign Standard: Business Practitioner & Developer
January 1, 2019 - September 19, 2025IBM Campaign & Interact: Technical Expert & Sales Mastery
January 1, 2018 - September 19, 2025PRINCE2 Certification
January 1, 2012 - September 19, 2025Product Management Excellence
January 1, 2015 - September 19, 2025mParticle CDP: Implementation & Technical Partner Certifications
January 1, 2024 - September 19, 2025HubSpot: Inbound Marketing Certified
January 1, 2022 - September 19, 2025Acoustic Campaign: Specialist & Technical Expert
January 1, 2021 - September 19, 2025Google Ads Essential Training
January 1, 2021 - September 19, 2025Adobe Campaign Standard: Business Practitioner and Developer
January 1, 2019 - September 19, 2025IBM Campaign & Interaction: Technical Expert & Sales Mastery
January 1, 2018 - September 19, 2025PRINCE2 Certification
January 1, 2012 - September 19, 2025Product Management Excellence
January 1, 2015 - September 19, 2025Industry Experience
Software & Internet, Gaming, Travel & Hospitality, Retail, Financial Services, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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