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Hi, I'm Alika Al Mehairbi, a business transformation student at Minerva × Zayed University in Abu Dhabi. I'm passionate about entrepreneurship, brand building, and turning ideas into action. I founded SALTARA, a UAE-based swimwear and lifestyle brand, where I oversee product development, e-commerce operations, and social media campaigns. I love collaborating with influencers, driving campaigns from concept to delivery, and balancing studies with hands-on projects. Beyond SALTARA, I volunteer for events and community engagement. I enjoy teamwork, fast-paced environments, and delivering results. I'm excited to keep innovating in business strategy, brand management, and digital marketing.…Hi, I'm Alika Al Mehairbi, a business transformation student at Minerva × Zayed University in Abu Dhabi. I'm passionate about entrepreneurship, brand building, and turning ideas into action. I founded SALTARA, a UAE-based swimwear and lifestyle brand, where I oversee product development, e-commerce operations, and social media campaigns. I love collaborating with influencers, driving campaigns from concept to delivery, and balancing studies with hands-on projects. Beyond SALTARA, I volunteer for events and community engagement. I enjoy teamwork, fast-paced environments, and delivering results. I'm excited to keep innovating in business strategy, brand management, and digital marketing.

Alika Al Mehairbi

Brand Designer, Brand Strategist, Marketing Strategist, +2

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Hi, I'm Alika Al Mehairbi, a business transformation student at Minerva × Zayed University in Abu Dhabi. I'm passionate about entrepreneurship, brand building, and turning ideas into action. I founded SALTARA, a UAE-based swimwear and lifestyle brand, where I oversee product development, e-commerce operations, and social media campaigns. I love collaborating with influencers, driving campaigns from concept to delivery, and balancing studies with hands-on projects. Beyond SALTARA, I volunteer for events and community engagement. I enjoy teamwork, fast-paced environments, and delivering results. I'm excited to keep innovating in business strategy, brand management, and digital marketing.…Hi, I'm Alika Al Mehairbi, a business transformation student at Minerva × Zayed University in Abu Dhabi. I'm passionate about entrepreneurship, brand building, and turning ideas into action. I founded SALTARA, a UAE-based swimwear and lifestyle brand, where I oversee product development, e-commerce operations, and social media campaigns. I love collaborating with influencers, driving campaigns from concept to delivery, and balancing studies with hands-on projects. Beyond SALTARA, I volunteer for events and community engagement. I enjoy teamwork, fast-paced environments, and delivering results. I'm excited to keep innovating in business strategy, brand management, and digital marketing.

Available to hire

Hi, I’m Alika Al Mehairbi, a business transformation student at Minerva × Zayed University in Abu Dhabi. I’m passionate about entrepreneurship, brand building, and turning ideas into action. I founded SALTARA, a UAE-based swimwear and lifestyle brand, where I oversee product development, e-commerce operations, and social media campaigns. I love collaborating with influencers, driving campaigns from concept to delivery, and balancing studies with hands-on projects.

Beyond SALTARA, I volunteer for events and community engagement. I enjoy teamwork, fast-paced environments, and delivering results. I’m excited to keep innovating in business strategy, brand management, and digital marketing.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

Work Experience

Volunteer – Events & Community Engagement at Events & Community Initiatives (Volunteer)

December 31, 2024 - September 19, 2025

Supported event logistics, guest relations, and on-site coordination for local initiatives and university events. Gained teamwork, organization, and communication skills in high-paced environments.

Founder & Brand Manager at SALTARA Swimwear

January 1, 2023 - Present

Founded and manage SALTARA, a lifestyle and swimwear brand combining fashion and functionality. Designed and developed the e-commerce platform (saltara.online), with integrated logistics and customer service. Built a strong social media presence on Instagram & TikTok, collaborating with influencers and cafés in Abu Dhabi & Dubai. Negotiated with suppliers and managed end-to-end operations including design, production, packaging, and delivery. Drove brand awareness through creative campaigns, pre-order drops, and pop-up opportunities.