I'm Alexandra Cavallin, a senior marketing and communications professional with over 15 years of experience spanning consumer health, health tech and FMCG across Europe. I bring a commercial mindset to brand strategy, insight-led planning, and data-driven, multi-channel campaigns that build growth and strong customer relationships. I excel at leading cross-functional teams, launching products, and navigating highly regulated environments. I thrive in remote, international settings and enjoy turning consumer and business insights into compelling brand narratives that boost awareness, engagement, and ROI.…

Alexandra Cavallin

I'm Alexandra Cavallin, a senior marketing and communications professional with over 15 years of experience spanning consumer health, health tech and FMCG across Europe. I bring a commercial mindset to brand strategy, insight-led planning, and data-driven, multi-channel campaigns that build growth and strong customer relationships. I excel at leading cross-functional teams, launching products, and navigating highly regulated environments. I thrive in remote, international settings and enjoy turning consumer and business insights into compelling brand narratives that boost awareness, engagement, and ROI.…

Available to hire

I’m Alexandra Cavallin, a senior marketing and communications professional with over 15 years of experience spanning consumer health, health tech and FMCG across Europe. I bring a commercial mindset to brand strategy, insight-led planning, and data-driven, multi-channel campaigns that build growth and strong customer relationships.

I excel at leading cross-functional teams, launching products, and navigating highly regulated environments. I thrive in remote, international settings and enjoy turning consumer and business insights into compelling brand narratives that boost awareness, engagement, and ROI.

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Skills

Experience Level

Language

French
Fluent
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced

Work Experience

International Marketing Manager – Consumer at Insulet
April 1, 2024 - September 19, 2025
Designed and managed DTC marketing, content planning and multi-channel paid campaign strategies for European and International markets; launched DTC strategy globally; increased brand awareness 7-9% YoY; improved conversion; reduced CAC; oversaw asset adaptation across 22 markets (15 languages); managed budget and agency partners.
Marketing Manager – UK / Benelux at Insulet
April 1, 2024 - Present
Led multi-market, omni-channel marketing and campaign calendar for UK/BENELUX; oversaw B2C marketing, digital and offline paid media, localised creative communications, assets governance for B2B, B2B2C and B2C programs; aligned product launches and regulatory approvals; led events, webinars, sponsorships; improved lead generation and website traffic; enhanced NPS and customer engagement across markets.
International Marketing Manager – Consumer at Insulet
April 1, 2024 - September 19, 2025
Designed and managed DTC marketing, content planning and multi-channel paid campaigns for Europe and international markets; delivered the 3-year brand strategy; increased awareness and improved conversion while reducing CPA.
Marketing Manager – UK/BENELUX at Insulet (Omnipod)
April 1, 2024 - Present
Led multi-market omni-channel marketing and campaign planning for UK/BENELUX; targeted B2B and B2C audiences; managed online/offline paid media, social, email, content, and educational assets; oversaw local approvals, asset governance, and cross-functional projects; aligned assets with local regulatory standards; improved lead generation and website traffic.
EMEA Marketing Manager – Consumer at Insulet
July 1, 2023 - September 19, 2025
Led regional consumer marketing in Europe and International regions; implemented DTC brand strategy; localised US assets; managed asset approvals and regulatory compliance; developed email campaigns achieving up to 72% open rates; supported product launches and post-launch brand architecture; drove 16% increase in new customer starts and 17% more site visits.
EMEA Marketing Manager – Consumer at Insulet
July 1, 2023 - September 19, 2025
Led DTC campaigns across EMEA; supported product launches; local asset localisation; education assets; collaborated with cross-functional teams; contributed to demand generation and brand growth.
Global Marketing Manager at Nelsons (Spatone)
September 1, 2020 - September 19, 2025
Led global brand strategy for Spatone, developed a 360° global communications toolkit; boosted brand awareness by 14% and sales by 17% during the pandemic; oversaw NPD, packaging design, and global campaigns; managed budgets and agency relationships; implemented digital-first and influencer strategies.
Global Marketing Manager at Nelsons
September 1, 2020 - September 19, 2025
Led global brand strategy for Spatone; launched a new award-winning pack design and a 360° global communications toolkit; boosted brand awareness by 14%, salience by 12%, and sales by 17% during the pandemic. Managed global budget and agency relationships.
International Marketing Manager – Rest of World at Nelsons
September 1, 2019 - September 19, 2025
Marketing lead for distributor markets (Rescue Remedy, Spatone, Bach); adapted global campaigns for Australia, Israel, Ireland and Brazil; increased brand awareness by about 8%; managed distributor budgets across TV, radio, trade, and digital; led local NPD planning and packaging changes; improved ROI by 15%.
International Marketing Manager – Rest of the World at Nelsons
September 1, 2019 - September 19, 2025
Marketing lead for distributor markets; created regional consumer and trade strategies adapting global playbooks; promoted distributor toolkit adoption; built three-year strategic plans for distributor markets with ROI-focused initiatives.
Customer Brand Manager – Western Europe / Nordics at Unilever
March 1, 2018 - September 19, 2025
Marketing lead for TIGI portfolio across Western Europe; developed regional brand strategies, JBPs, and integrated campaigns; managed P&L, pricing, forecasting, packaging localisation; launched 10+ innovations per year; delivered a fast-track Bed Head launch in Western Europe; revised European distributors’ pricing policy to mitigate grey market challenges.
Customer Brand Manager – Western Europe / Nordics at Unilever
March 1, 2018 - September 19, 2025
Marketing lead for TIGI portfolio across Western Europe and Nordics; managed 150+ SKUs; led JBPs, integrated annual communications & promotions; launched innovations and promotions; oversaw brand P&L, pricing, forecasting, and budget management; localised packaging and communications.
Customer Brand Manager – Nordics / Netherlands at Unilever
May 1, 2016 - September 19, 2025
Led regional brand management for TIGI in Nordics & Netherlands; developed distributor pricing policy and regional marketing plans; collaborated on promotions and merchandising; ensured brand guidelines and asset approvals; contributed to GM increase through stronger distribution and sell-out.
Customer Brand Manager – Nordics / Netherlands at Unilever
May 1, 2016 - September 19, 2025
Regional brand manager for Nordics and Netherlands; delivered ~10 innovations per year; strengthened distribution and sell-out; revised pricing policy to align with global pricing strategy; managed local go-to-market and asset localisation.
Marketing Roles (Product/Brand Management) at Various brands (Uriage, BIOES, Omega-Pharma, Sanofi-Aventis)
December 31, 2013 - September 19, 2025
Marketing, product and brand management across consumer health, skincare and OTC portfolios in European markets (France, Ireland, Portugal); 360 campaigns, launches, and lifecycle management for multiple brands.

Education

Master’s Degree, Marketing Management at University Bordeaux IV, France
January 11, 2030 - September 19, 2025
Master's Degree in Marketing Management at University Bordeaux IV, France
January 11, 2030 - September 19, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Consumer Goods, Life Sciences, Retail, Professional Services

Skills

Experience Level