Available to hire
Hi, I’m Anna Sette, a brand & communications specialist and creative designer with 15+ years of experience turning ideas into visual stories. I combine creative excellence with strategic governance to develop brand toolkits, ensure consistent application across markets and channels, and manage multi-stakeholder projects from concept to delivery.
I’m fluent in English and German (C2), Italian is my mother tongue, and I have basic Portuguese. I’m proficient in Adobe Creative Suite and MS Office, and I’m continually exploring generative AI tools to accelerate design and storytelling. Based in Munich, I collaborate with non-profits, healthtech, retail and F&B brands to craft storytelling-led branding and design that resonates across campaigns, products, events and digital experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
German
Fluent
Italian
Fluent
Portuguese
Intermediate
Work Experience
Freelance Communications Consultant & Creative Designer at Self-employed / Freelance
October 1, 2016 - PresentBrand Strategy: Developed and executed strategic communication concepts for diverse clients across non-profit, health and MedTech, retail and F&B. Event and Trade Show Branding / Assets Production: Designed and coordinated event branding within given corporate identity across printed and digital assets. Storytelling / Stakeholder Management: Developed storytelling lines to highlight products and manage multi-stakeholder relationships. Strategic brand storytelling and pitch design: Led pitch development for event and consumer goods, including collaborations with brands such as TEDx and UFA Fiction; pitched presentations for international projects and partnerships.
Freelance Communications Consultant & Creative Designer at Self-employed
October 1, 2016 - PresentBrand Strategy: Developed and executed strategic communication concepts for diverse clients across non-profit, health and MedTech, retail and F&B; developed visual brand identities. Event and Trade Show Branding / Assets Production: designed and coordinated event branding within corporate identity, including key visuals, animation design, presentations and marketing assets; managed external agencies to produce on-brand materials. Storytelling / Stakeholder Management: developed storytelling lines to highlight products for B2C/B2B catalogues and lighting designers. Less 'n' More: mediated conflicts between team and client for final approval. Strategic brand storytelling and pitch design: led pitch development for brands in event and consumer goods (TEDx, Philip Morris); crafted pitches for international film production company UFA Fiction, contributing to a 2024 acquisition by Amazon as distributor and main finance partner.
Graphic Designer at Associação Comunitaria Monte Azul
June 1, 2015 - September 19, 2025Designed brand and communication material for non-profit organization operating in Munich (Germany) / São Paulo (Brazil).
Graphic Designer (Voluntary) at Associação Comunitaria Monte Azul
June 1, 2015 - September 19, 2025Designed brand and communication materials for Monte Azul, supporting branding and outreach activities across Germany and Brazil.
Graphic and Motion Designer Trainee at Hattenberger Partner
April 1, 2015 - September 19, 2025Designed and coded online advertising material for BMW Hattenberger Partner.
Graphic and Motion Designer Trainee at Hattenberger Partner
April 1, 2015 - September 19, 2025Designed and coded online advertising material for BMW Hattenberger Partner.
Graphic Designer at Kapthon AG
December 1, 2012 - September 19, 2025Designed landing pages and mini-websites for various customers in the tourism industry.
Graphic Designer at Kapthon AG
December 1, 2012 - September 19, 2025Designed landing pages and mini-websites for tourism clients.
Junior Art Director at Hello AG
November 1, 2010 - September 19, 2025Development and execution of integrated advertising campaigns in collaboration with copywriters, creative directors, senior art directors and account managers.
Junior Art Director at Hello AG
November 1, 2010 - September 19, 2025Development and execution of integrated advertising campaigns in collaboration with copywriters, creative directors, senior art directors and account managers.
Education
Master’s degree (Laurea) in Communication Sciences at Siena University, Siena, Italy
December 1, 1999 - April 1, 2005Certificate in Typographic Design at London College of Communication, London, UK
January 1, 2005 - July 1, 2006Certificate in Magazine and Publishing Design at London College of Communication, London, UK
January 1, 2005 - July 1, 2006Diploma in Print Production at London College of Communication, London, UK
January 1, 2005 - July 1, 2006Workshop: Basics of reportage writing at Centro di giornalismo permanente, Rome, Italy
November 1, 2024 - January 1, 2025Certificate in Social Media Marketing at Alfatraining, Munich, Germany
December 1, 2024 - March 1, 2025Certificate in Content Management at Alfatraining, Munich, Germany
December 1, 2024 - March 1, 2025Certificate in Public Relations at Alfatraining, Munich, Germany
December 1, 2024 - March 1, 2025Certificate in Design Thinking at Alfatraining, Munich, Germany
December 1, 2024 - March 1, 2025Master’s degree (Laurea) in Communication Sciences at Siena University, Siena (Italy)
January 11, 2030 - September 19, 2025Certificate in Social Media Marketing at Alfatraining, Munich (Germany)
December 1, 2024 - March 1, 2025Certificate in Content Management at Alfatraining, Munich (Germany)
December 1, 2024 - March 1, 2025Certificate in Public Relations at Alfatraining, Munich (Germany)
December 1, 2024 - March 1, 2025Certificate in Design Thinking at Alfatraining, Munich (Germany)
December 1, 2024 - March 1, 2025Workshop: Basics of reportage writing at Centro di giornalismo permanente, Rome (Italy)
November 1, 2024 - January 1, 2025Certificate in Typographic Design at London College of Communication, London (UK)
January 1, 2005 - July 1, 2006Certificate in Magazine and Publishing Design at London College of Communication, London (UK)
January 1, 2005 - July 1, 2006Diploma in Print Production at London College of Communication, London (UK)
January 1, 2005 - July 1, 2006Qualifications
Certificate in Social Media Marketing
December 1, 2024 - March 1, 2025Certificate in Content Management
December 1, 2024 - March 1, 2025Certificate in Public Relations
December 1, 2024 - March 1, 2025Certificate in Design Thinking
December 1, 2024 - March 1, 2025Workshop: Basics of reportage writing
November 1, 2024 - January 1, 2025Master’s degree (Laurea) in Communication Sciences
December 1, 1999 - April 1, 2005Certificate in Typographic Design
January 1, 2005 - July 1, 2006Certificate in Magazine and Publishing Design
January 1, 2005 - July 1, 2006Diploma in Print Production
January 1, 2005 - July 1, 2006Certificate in Social Media Marketing
December 1, 2024 - March 1, 2025Certificate in Content Management
December 1, 2024 - March 1, 2025Certificate in Public Relations
December 1, 2024 - March 1, 2025Certificate in Design Thinking
December 1, 2024 - March 1, 2025Workshop: Basics of reportage writing
November 1, 2024 - January 1, 2025Certificate in Typographic Design
January 1, 2005 - July 1, 2006Certificate in Magazine and Publishing Design
January 1, 2005 - July 1, 2006Diploma in Print Production
January 1, 2005 - July 1, 2006Industry Experience
Non-Profit Organization, Healthcare, Consumer Goods, Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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