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I possess strong cross-cultural communication and adaptability skills, along with patience and a solid foundation in marketing knowledge and practice. Through my professional experiences, I have developed effective time management and prioritization abilities, and have demonstrated excellent interpersonal and collaboration skills while working with multidisciplinary and culturally diverse teams.…

Yan Zhang

Marketer, Content Creator, Content Strategist, +2

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I possess strong cross-cultural communication and adaptability skills, along with patience and a solid foundation in marketing knowledge and practice. Through my professional experiences, I have developed effective time management and prioritization abilities, and have demonstrated excellent interpersonal and collaboration skills while working with multidisciplinary and culturally diverse teams.…

Available to hire

I possess strong cross-cultural communication and adaptability skills, along with patience and a solid foundation in marketing knowledge and practice.

Through my professional experiences, I have developed effective time management and prioritization abilities, and have demonstrated excellent interpersonal and collaboration skills while working with multidisciplinary and culturally diverse teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Graduate Project at UCD Smurfit Business School

August 31, 2025 - September 19, 2025

Designed a customizable, digital-first insurance product for Allianz, tailored to the Irish market and targeting both individual (B2C) and corporate (B2B) segments. Conducted market research through surveys and interviews to analyze consumer attitudes, needs, and decision-making drivers. Developed comprehensive marketing strategies (4Ps) focusing on brand awareness, perceived value, and trust in digital claims. Produced App prototypes, video ads, and out-of-home advertising to guide customers in customizing their plans and increase engagement.

Media Operations Specialist at Tianyi Cultural Media Co., Ltd

August 31, 2022 - September 19, 2025

Designed localized content strategies for TikTok Japan, aligning with cultural nuances, user behavior, and market trends to drive engagement and retention. Produced and tested gaming short videos across multiple genres to explore market preferences, achieving 1.38M+ likes in two months and generating insights that informed the game R&D pipeline. Analyzed market data on user behavior, competitors, and trending topics; delivered actionable reports to guide content iteration and operational strategy.

Media Operations Specialist at XMUT Student Council

June 30, 2021 - September 19, 2025

Independently managed the university’s official social media account, overseeing content strategy, copywriting, and visual design. Developed editorial plans aligned with campus events and student interests, boosting engagement and visibility. Conducted data-driven analysis of user demographics, CTRs, and trending topics to refine content themes and enhance relevance and performance.