Overlooked segmentation of a 40+ SKU baking enzyme portfolio into clearly defined application categories, reinforcing brand strategy, increasing product visibility and market adoption. Drove brand segmentation and architecture, shaping portfolio strategy and key messaging to strengthen internal alignment and external market presence. Executed full digital rebranding for the baking business, including the launch of 5+ landing pages, 3+ product flyers and 10+ blog articles, driving engagement across online and offline channels. Analyzed global sales data across 20+ countries and customer feedback to identify opportunities to develop pricing benchmarks and support margin optimization. Collaborated with the technical team to maintain distributor portfolio documentation, streamlining access and ensuring consistent brand communication.

Working Student - Commercial Excellence at Heraeus Consulting

October 1, 2024 - September 19, 2025

Conducted ecosystem and sustainability assessments of major competitors, influencing a new branding strategy that boosted sustainable product sales across 3 business units. Executed a user-focused rebranding for 2 major product launches, resulting in a 15% increase in website traffic and elevated strategy for sustainably sourced offerings. Delivered in-depth competitor pricing analysis, shaping a refined pricing strategy that strengthened market positioning across 3 key business segments. Created cross-functional process audits via collaborative surveys, reducing internal communication errors by 30% and streamlining sales-customer service alignment.

Working Student, B2B Sales Pipeline Mgmt. at LG Electronics

August 1, 2023 - September 19, 2025

Scrutinized daily metrics from Salesforce revealing inefficiencies that guided training programs, boosting team responsiveness with measurable results leading to faster decision-making around lead conversions. Identified bottlenecks within the B2B pipeline management process while analyzing past performance metrics sourced from CRM systems, leading to streamlined operations that impacted overall productivity positively. Created customized workshop content focused on advanced selling techniques which resulted in reduced time-to-close metrics by an average of two weeks for all participating B2B sales teams throughout Europe. Evaluation of weekly sales team performance and preparation of regular performance reports for EU-wide B2B IT products.

Data Associate at Numerator

September 1, 2021 - September 19, 2025

Optimized the ticket management process through precise branding and a systematic categorization of data and transformed workflows leading to accelerated efficiency with an average reduction of five hours per week spent on issue resolution. Processed in-depth research on receipt data, generating vital insights that directly influenced strategic planning and led to better product offerings while boosting customer retention rates by 15% over six months. Analyzed consumer trends and preferences resulting in a curated list of ten standout brands for key product categories; facilitated actionable insights that streamlined marketing strategies and expanded competitive positioning within the industry. Compiled and analyzed large datasets to track consumer purchasing behavior, uncovering key shifts in preferences that improved partner marketing effectiveness by 20%.