Hi, I’m Juan Carlos Lara. I help content creators grow their audience and revenue through engaging video content and strategic social media campaigns. Raised in Mexico and now based in Montreal, I’ve built a video editing brand since I was 19 and started Square Digital to help YouTubers scale with short-form content production and distribution. I’m passionate about storytelling, cross-border collaboration, and using data-driven strategies to turn views into meaningful engagement. I’ve helped creators reach millions of views, grow client audiences on TikTok, and drive cash flow via social selling and targeted outreach.

Juan Carlos Lara

Hi, I’m Juan Carlos Lara. I help content creators grow their audience and revenue through engaging video content and strategic social media campaigns. Raised in Mexico and now based in Montreal, I’ve built a video editing brand since I was 19 and started Square Digital to help YouTubers scale with short-form content production and distribution. I’m passionate about storytelling, cross-border collaboration, and using data-driven strategies to turn views into meaningful engagement. I’ve helped creators reach millions of views, grow client audiences on TikTok, and drive cash flow via social selling and targeted outreach.

Available to hire

Hi, I’m Juan Carlos Lara. I help content creators grow their audience and revenue through engaging video content and strategic social media campaigns. Raised in Mexico and now based in Montreal, I’ve built a video editing brand since I was 19 and started Square Digital to help YouTubers scale with short-form content production and distribution. I’m passionate about storytelling, cross-border collaboration, and using data-driven strategies to turn views into meaningful engagement. I’ve helped creators reach millions of views, grow client audiences on TikTok, and drive cash flow via social selling and targeted outreach.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced
Italian
Beginner

Work Experience

Sales & Marketing Coordinator at JITbase
September 1, 2025 - September 19, 2025
Supported ABM strategies, content marketing, multi-channel outbound campaigns, and CRM optimization; contributed to inbound and outbound lead generation and demos.
Sales & Marketing Coordinator at JITbase
September 1, 2025 - September 19, 2025
Assisted in developing ABM strategies, content marketing, and multi-channel outbound campaigns; CRM optimization in HubSpot; SEO and customer acquisition; marketing automation and lifecycle marketing.
Digital Strategist at Espace Properties
June 1, 2024 - September 19, 2025
Transformed marketing leads into sales opportunities, managed lead generation and brand awareness campaigns, and provided data-driven reporting to meet KPI targets.
Digital Strategist at Espace Properties
June 1, 2024 - September 19, 2025
Acted as Webmaster; transformed marketing leads into sales opportunities. Focused on client relations and growth; data reporting to meet weekly & monthly KPIs; managed lead generation and brand awareness advertising campaigns.
Founder at Square Digital
January 31, 2024 - September 19, 2025
We help content creators grow and bring more customers through short form content production and distribution. Managed the full sales cycle from prospecting to closing and coordinated an overseas team of video editors, delivering 40+ million views for clients.
Founder at Square Digital
January 1, 2024 - September 19, 2025
Founded and led a video editing agency that produces and distributes short-form content for content creators, managed an overseas team of editors, and directed the full sales cycle from prospecting to closing, achieving 40+ million views across client content.

Education

Diploma of Education, Digital Marketing at Collège Cumberland
September 1, 2022 - April 1, 2024
Bachelor of Business Administration (BBA) at Universidad Tecmilenio
September 1, 2019 - June 1, 2022
Intensive Diploma in Film Making at ESAY
August 1, 2019 - November 1, 2019
Exchange Program (French) at AFS Intercultural Programs
January 1, 2018 - January 1, 2019
Diploma of Education, Digital Marketing at Collège Cumberland
September 1, 2022 - April 1, 2024
Bachelor of Business Administration - BBA at Universidad Tecmilenio
September 1, 2019 - June 1, 2022
Intensive Diploma in Film Making at ESAY
August 1, 2019 - November 1, 2019
AFS Exchange Program, French at AFS Intercultural Programs
January 1, 2018 - January 1, 2019

Qualifications

Content Marketing by HubSpot
January 11, 2030 - September 19, 2025
Introduction to Blockchain and Web3 by EdX
January 11, 2030 - September 19, 2025
Google Analytics by Google
January 11, 2030 - September 19, 2025
Design Engineering Publication: IIoT Language
April 28, 2025 - September 19, 2025
Content Marketing by HubSpot
January 11, 2030 - September 19, 2025
Introduction to Blockchain and Web3 by EdX
January 11, 2030 - September 19, 2025
Google Analytics by Google
January 11, 2030 - September 19, 2025
IIoT Design Engineering Publication in Design Engineering Magazine
April 28, 2025 - September 19, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Manufacturing