Led end-to-end ownership of social media strategy, budget management, execution, measurement, and insights across Meta, LinkedIn, TikTok, Reddit, Snapchat, and X. Demonstrated ROI up to 88% on campaigns and managed $2M+ monthly budgets; collaborated with product and content teams to drive demand generation. Trained and mentored team members; acted as primary client point of contact during a colleague’s leave; guided landing page optimization, A/B testing, and CRO to improve performance and pipeline metrics.

Social Media Manager at NetApp

September 1, 2021 - October 10, 2025

Built and led NetApp’s in-house paid social team, transitioning from an agency-led model and saving the marketing org $1M+ annually. Designed and executed LinkedIn lead-gen campaigns delivering 630+ qualified leads on a $10K budget. Led demand generation and account-based marketing strategies, increasing conversions 60–73% in niche target accounts. Reduced cost per MQL in EMEA from $119 to $65. Recognized as a champion of social selling and social listening; provided insights to strengthen campaigns and audience engagement. Advised on landing page optimization, A/B testing, and CRO; trained and mentored colleagues; served as primary client point of contact during a manager’s leave. Honored as one of NetApp’s Top Performers in 2019 for impact on marketing performance.

Social Media Community Manager at Sprinklr

December 1, 2018 - October 10, 2025

Led social listening & reporting for clients including Delta, Fusion, Citrix, Pluck, Gigya and Hootsuite; drove paid social, social selling, social marketing & optimization, and lead generation. Trained and mentored 3 colleagues on social media tools and ad platforms to enable cross‑team campaign execution. Served as primary client contact and facilitated a positive brand experience across social channels.