Hi Twine Team,
I’m Trevor—part campaign builder, part project wrangler, always measured by outcomes. I’ve run end‑to‑end programs across social, email, and events in fast timelines, and I’m excited by this WeChat‑focused role because it rewards clean execution, consistent voice, and relentless testing—three things I love almost as much as on‑time deliverables.
Recent wins: at Sagora, I stood up content calendars and reporting loops (reach → CTR → conversion) that actually changed next week’s plan. As a FOX23 AE, I packaged campaigns across channels and delivered post‑campaign analytics clients could act on. At NBCUniversal, I learned the sacred arts of version control, asset QA, and “is this message really on‑brand?”—and how to say no nicely when it isn’t.
I’m comfortable running official account content ops, cadence, and analytics—partnering with bilingual creators for native‑quality copy and visuals. I bring rigorous UTM/tracking habits, a bias for A/B tests over hunches, and a “ship it, measure it, improve it” loop. I’m fluent in the PM side (calendars, approvals, status) and the creative side (hooks, value props, thumb‑stopping assets). And I’m totally remote‑ready.
If you want someone who can launch, measure, and optimize without drama—and keep stakeholders aligned while we do it—I’m in.
Cheers,
Trevor Brown
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