Available to hire
I am a growth-oriented marketer specializing in B2B SaaS, FinTech, and go-to-market strategies. I excel at HubSpot-based campaign orchestration, content strategy, and funnel optimization to drive customer acquisition and pipeline quality.
I’m passionate about early-stage tech and thrive in fast-paced remote environments, collaborating cross-functionally to build messaging, generate leads, and measure performance. I enjoy translating complex software into clear value propositions and creating assets that resonate with enterprise buyers.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Vietnamese
Fluent
English
Fluent
Swedish
Fluent
Spanish; Castilian
Beginner
Work Experience
Marketing Assistant at Scila
June 1, 2025 - September 19, 2025B2B FinTech delivering real-time market surveillance & risk analytics to exchanges, banks and regulators. Created a reusable press release template aligned with brand strategy and media objectives, reducing publishing turnaround by 40% and ensuring consistent messaging. Led a customer-centric repositioning using Service-Dominant Logic, refreshing sales decks and website copy to drive a 150% increase in qualified website visits. Contributed to securing 10+ new institutional clients by rebranding the product portfolio’s identity and hierarchy to boost investor clarity and enhance customer value perceptions. Responsibilities included leading brand architecture development, aligning messaging with sales strategy, and collaborating with cross-functional teams to implement across all channels.
Marketing Associate at Sociologic
February 1, 2025 - September 19, 2025EdTech start-up delivering critical thinking and debate-based learning solutions to schools, educators, and students. Developed and executed a digital campaign from scratch, driving 1,000+ organic Facebook followers through strategic thought-leadership positioning. Developed, edited, and proofread content calendar and engaging written content (articles, blog contents, and social media copy) for external audiences, adhering to brand guidelines. Coordinated internal event coordination of community classes by drafting agendas, preparing materials, and planning with stakeholders to ensure >95% satisfaction score.
Consultant at 180 Degrees Consulting
May 1, 2025 - September 19, 2025Collaborated with a 4-person consulting team to define brand positioning and messaging architecture for NGO HumanBridge. Co-authored a brand playbook (tone of voice, visual guidelines, value proposition, channel mapping) to standardize campaigns across teams. Researched and proposed 3 data-driven fundraising strategies to analyze donor databases and identify three fundraising segments with 15% higher lifetime value.
Marketing Assistant at Scila, scila.se
June 1, 2025 - September 19, 2025Created a reusable press release template aligned with brand strategy and media objectives, reducing publishing turnaround by 40% and ensuring consistent messaging. Led a customer-centric repositioning using Service-Dominant Logic, refreshing sales decks and website copy to drive a 150% increase in qualified website visits. Contributed to securing 10+ new institutional clients by rebranding the product portfolio’s identity and hierarchy to boost investor clarity and enhance customer value perceptions. Responsibilities included leading brand architecture development, aligning messaging with sales strategy, and collaborating with cross-functional teams to implement across all channels.
Marketing Associate at Sociologic, Remote
February 1, 2025 - September 19, 2025Developed and executed a digital campaign from scratch, driving 1,000+ organic Facebook followers through strategic thought-leadership positioning. Developed, edited, and proofread content calendar and engaging written content (articles, blog contents, and social media copy) for external audiences, adhering to brand guidelines. Coordinated internal event coordination of community classes by drafting agendas, preparing materials, and planning with stakeholders to ensure >95% satisfaction score.
Consultant at 180 Degrees Consulting
May 1, 2025 - September 19, 2025Collaborated with a 4-person consulting team to define brand positioning and messaging architecture for NGO HumanBridge. Co-authored a brand playbook (tone of voice, visual guidelines, value proposition, channel mapping) to standardize campaigns across teams. Researched and proposed 3 data-driven fundraising strategies to analyze donor databases and identify three fundraising segments with 15% higher lifetime value.
Marketing Assistant at Scila
June 1, 2025 - September 19, 2025B2B FinTech delivering real-time market surveillance and risk analytics to exchanges, banks and regulators. Created a reusable press release template aligned with brand strategy and media objectives, reducing publishing turnaround by 40%. Led a customer-centric repositioning using Service-Dominant Logic, refreshing sales decks and website copy to drive a 150% increase in qualified website visits. Contributed to securing 10+ new institutional clients by rebranding the product portfolio’s identity and hierarchy to boost investor clarity and perceived customer value. Collaborated with cross-functional teams to implement brand architecture across channels.
Marketing Associate at Sociologic
February 1, 2025 - September 19, 2025EdTech start-up delivering critical thinking and debate-based learning solutions to schools, educators, and students. Developed and executed a digital campaign from scratch, driving 1,000+ organic Facebook followers through strategic thought-leadership positioning. Edited and powered content alignment (articles, blogs, and social media copy) per brand guidelines. Coordinated internal events of community classes, drafting agendas and materials to ensure >95% satisfaction score.
Consultant at 180 Degrees Consulting
May 1, 2025 - September 19, 2025Collaborated with a 4-person consulting team to define brand positioning and messaging architecture for NGO HumanBridge. Co-authored a brand playbook (tone of voice, visual guidelines, value proposition, channel mapping) to standardize campaigns across teams. Researched and proposed 3 data-driven fundraising strategies to analyze donor databases and identify three fundraising segments with 15% higher lifetime value.
Marketing Assistant at Scila
June 1, 2025 - September 19, 2025B2B FinTech delivering real-time market surveillance & risk analytics to exchanges, banks and regulators. Created a reusable press release template aligned with brand strategy and media objectives, reducing publishing turnaround by 40% and ensuring consistent messaging. Led a customer-centric repositioning using Service-Dominant Logic, refreshing sales decks and website copy to drive a 150% increase in qualified website visits. Contributed to securing 10+ new institutional clients by rebranding the product portfolio’s identity and hierarchy to boost investor clarity and enhance customer value perceptions. Responsibilities included leading brand architecture development, aligning messaging with sales strategy, and collaborating with cross-functional teams to implement across all channels.
Marketing Associate at Sociologic
February 1, 2025 - September 19, 2025EdTech start-up delivering critical thinking and debate-based learning solutions to schools, educators, and students. Developed and executed a digital campaign from scratch, driving 1,000+ organic Facebook followers through strategic thought-leadership positioning. Developed, edited, and proofread content calendar and engaging written content (articles, blog contents, and social media copy) for external audiences, adhering to brand guidelines. Coordinated internal event coordination of community classes by drafting agendas, preparing materials, and planning with stakeholders to ensure >95% satisfaction score.
Consultant at 180 Degrees Consulting
May 1, 2025 - September 19, 2025Collaborated with a 4-person consulting team to define brand positioning and messaging architecture for NGO HumanBridge. Co-authored a brand playbook (tone of voice, visual guidelines, value proposition, channel mapping) to standardize campaigns across teams. Researched and proposed 3 data-driven fundraising strategies to analyze donor databases and identify three fundraising segments with 15% higher lifetime value.
Assistant at Scila AB
September 1, 2024 - June 1, 2025Developed clear and engaging product messaging and dealer assets for complex software solutions, creating targeted content that supported the acquisition of 10+ enterprise partners. Partnered with sales to refine Go-to-market messaging, driving a 150% increase in targeted web traffic and improving lead quality. Conducted deep-dive competitor analysis to identify market gaps and test new acquisition messaging, resulting in refined value propositions that resonated with the B2B target audience. Coordinated the design and production of campaign visuals, web content, and event collateral, ensuring all materials strictly adhered to brand guidelines and strategic objectives.
Marketing Associate at Sociologic
September 1, 2024 - February 1, 2025Owned the lead generation funnel for a prospect base of 1,000+ and designed multi-channel email campaigns that nurtured leads and drove qualified sign-ups for the EdTech platform. Coordinated high-impact engagement events for educators and students, including preparing agendas and materials, achieving high participant satisfaction.
Project Leader at SASSE Debate Society
October 1, 2022 - May 1, 2024Owned the event program for a 40+ member organization, managed end-to-end logistics, budgets, and cross-functional coordination for weekly series and international tournaments. Pioneered the institution's first international tournament participation in 5 years.
Education
BSc in Business and Economics at Stockholm School of Economics
August 1, 2022 - August 1, 2025Qualifications
HubSpot Email Marketing
January 11, 2030 - September 19, 2025HubSpot Content Marketing
January 11, 2030 - September 19, 2025HubSpot SEO
January 11, 2030 - September 19, 2025HubSpot Email Marketing
January 11, 2030 - September 19, 2025HubSpot Content Marketing
January 11, 2030 - September 19, 2025HubSpot SEO
January 11, 2030 - September 19, 2025HubSpot Email Marketing
January 11, 2030 - September 19, 2025HubSpot Content Marketing
January 11, 2030 - September 19, 2025HubSpot SEO
January 11, 2030 - September 19, 2025HubSpot Email Marketing
January 11, 2030 - September 19, 2025HubSpot Content Marketing
January 11, 2030 - September 19, 2025HubSpot SEO
January 11, 2030 - September 19, 2025HubSpot Email Marketing
January 11, 2030 - March 18, 2026HubSpot Content Marketing
January 11, 2030 - March 18, 2026HubSpot SEO
January 11, 2030 - March 18, 2026Google Analytics (GA4)
January 11, 2030 - March 18, 2026Industry Experience
Financial Services, Software & Internet, Education, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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