Lotus Yu

Available to hire

Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Graphic Designer at The Princess Margaret Cancer Foundation
March 1, 2025 - September 19, 2025
Senior Graphic Designer responsible for marketing collateral for the Princess Margaret Cancer Foundation's $50M Centre renovation campaign. Collaborated cross-functionally with copywriters, web developers, the Marketing team and external vendors to produce content for stewardship reports, annual reports, swag, brochures, posters, social media assets, OOH and website updates. Led branding standards across the organization and nine fundraising events, influencing both traditional and digital asset development. Designed culturally tailored Chinese-language campaigns that increased legacy-giving webinar participation by 60%+ year-over-year. Maintained a centralized creative asset library for easy access by the creative team.
Senior Graphic Designer at MPP Marketing Group Inc.
March 1, 2018 - September 19, 2025
Conceptualized, designed and produced marketing materials to shape brand identity, including direct mailers, brochures, calendars, menus, packaging and signage. Clients: Pizza Ville, Pizzaolo, Mamma's Pizza and Domino's. Proofread, colour corrected and preflighted files before printing. Collaborated with account managers to develop trade show materials that strategically targeted attendees.

Education

Certificate of Social Media Strategy at University of Toronto, School of Continuing Studies
January 11, 2030 - September 19, 2025
Bachelor of Material Art & Design at OCAD University
January 11, 2030 - September 19, 2025
Diploma of Digital Media Arts at Seneca College
January 11, 2030 - September 19, 2025

Qualifications

Certificate of Social Media Strategy
January 11, 2030 - September 19, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services

Skills

Experience Level