Hi, I’m Robby Gouveia, a data-driven Paid Social Specialist with a track record of managing multi-million dollar budgets across national and regional campaigns for automotive brands like Kia and Hyundai. I excel at translating KPIs into actionable insights, optimizing creative and channel mix, and collaborating with cross-functional teams to drive results across Facebook/Instagram, TikTok, Pinterest, Snapchat, Reddit, and Twitter/X. I’ve also led influencer and brand partnership programs, built long-term relationships with creators and agencies, and helped brands scale with compelling storytelling across multi-channel campaigns. I’m passionate about turning data into strategy and turning ideas into measurable growth.

Hi, I’m Robby Gouveia, a data-driven Paid Social Specialist with a track record of managing multi-million dollar budgets across national and regional campaigns for automotive brands like Kia and Hyundai. I excel at translating KPIs into actionable insights, optimizing creative and channel mix, and collaborating with cross-functional teams to drive results across Facebook/Instagram, TikTok, Pinterest, Snapchat, Reddit, and Twitter/X. I’ve also led influencer and brand partnership programs, built long-term relationships with creators and agencies, and helped brands scale with compelling storytelling across multi-channel campaigns. I’m passionate about turning data into strategy and turning ideas into measurable growth.

Available to hire

Hi, I’m Robby Gouveia, a data-driven Paid Social Specialist with a track record of managing multi-million dollar budgets across national and regional campaigns for automotive brands like Kia and Hyundai. I excel at translating KPIs into actionable insights, optimizing creative and channel mix, and collaborating with cross-functional teams to drive results across Facebook/Instagram, TikTok, Pinterest, Snapchat, Reddit, and Twitter/X.

I’ve also led influencer and brand partnership programs, built long-term relationships with creators and agencies, and helped brands scale with compelling storytelling across multi-channel campaigns. I’m passionate about turning data into strategy and turning ideas into measurable growth.

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Language

English
Fluent

Work Experience

Paid Social Specialist at Canvas Worldwide
August 1, 2025 - September 19, 2025
Managed quarterly budgets over $4M for national lifestyle, national shopping, and regional campaigns across multiple platforms (Facebook/Instagram, TikTok, Pinterest, Snapchat, Reddit, Twitter/X). Demonstrated expertise in budget allocation, campaign strategy, and performance analysis to optimize results.
Influencer Manager at Monks (Freelance)
April 1, 2025 - September 19, 2025
Developed influencer strategy and executed full-scale influencer campaigns across TikTok, Instagram, and YouTube. Past clients included AliExpress (Lifestyle), Lulu Lemon (Lifestyle), Marriott (Travel), GMC/Cadillac (Luxury), HP Printers, and Google.
Account Executive / Brand Partnerships at Pulse Talent Influencer Agency
July 1, 2020 - September 19, 2025
Developed and fostered relationships between brands and Pulse’s roster of talent; executed pitch decks and refined large-scale projects to create package deals.
Account Manager at Ogury (NYC)
September 1, 2019 - September 19, 2025
Managed 20+ accounts monthly across three sales executives; handled budgets of $3M. Acted as the main point of contact for clients, delivering proactive support and strategic activation recommendations.
Ad Operations Specialist at Canvas Worldwide (Ad Agency)
October 1, 2018 - September 19, 2025
Provided ad traffic management and campaign setup support for accounts including Hyundai, Genesis, and Kia. Generated and managed DC M and Social/ Search traffic tags; QA’d flows, analytics pixels, and reporting metrics.

Education

Bachelor of Arts in Film Studies (Digital Production Emphasis) at Pepperdine University
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Transportation & Logistics