Robby Gouveia
Hi, I’m Robby Gouveia, a data-driven Paid Social Specialist with a track record of managing multi-million dollar budgets across national and regional campaigns for automotive brands like Kia and Hyundai.
About
Hi, I’m Robby Gouveia, a data-driven Paid Social Specialist with a track record of managing multi-million dollar budgets across national and regional campaigns for automotive brands like Kia and Hyundai. I excel at translating KPIs into actionable insights, optimizing creative and channel mix, and collaborating with cross-functional teams to drive results across Facebook/Instagram, TikTok, Pinterest, Snapchat, Reddit, and Twitter/X.
I’ve also led influencer and brand partnership programs, built long-term relationships with creators and agencies, and helped brands scale with compelling storytelling across multi-channel campaigns. I’m passionate about turning data into strategy and turning ideas into measurable growth.
- 6 years' experience
- Joined September 2025
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
- Transportation & Logistics
More experts in Denver, United States
Work experience· 5 roles
Managed quarterly budgets over $4M for national lifestyle, national shopping, and regional campaigns across multiple platforms (Facebook/Instagram, TikTok, Pinterest, Snapchat, Reddit, Twitter/X). Demonstrated expertise in budget allocation, campaign strategy, and performance analysis to optimize results.
Developed influencer strategy and executed full-scale influencer campaigns across TikTok, Instagram, and YouTube. Past clients included AliExpress (Lifestyle), Lulu Lemon (Lifestyle), Marriott (Travel), GMC/Cadillac (Luxury), HP Printers, and Google.
Developed and fostered relationships between brands and Pulse’s roster of talent; executed pitch decks and refined large-scale projects to create package deals.
Education
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