Hi, I’m Shashikanta Rana, a digital marketing and content creation specialist based in Berlin. I combine data analytics with storytelling to grow online communities and improve digital ROI. I have 5+ years of experience with YouTube and Instagram analytics, CRM via YouTube Studio, and content optimization, helping brands scale their outreach and engagement. I am fluent in English and Hindi, with intermediate German, and I enjoy turning numbers into engaging campaigns. I’m eager to contribute to data-led marketing innovations through proactive problem-solving, creativity, and collaborative teamwork.…

Shashikanta Rana

Hi, I’m Shashikanta Rana, a digital marketing and content creation specialist based in Berlin. I combine data analytics with storytelling to grow online communities and improve digital ROI. I have 5+ years of experience with YouTube and Instagram analytics, CRM via YouTube Studio, and content optimization, helping brands scale their outreach and engagement. I am fluent in English and Hindi, with intermediate German, and I enjoy turning numbers into engaging campaigns. I’m eager to contribute to data-led marketing innovations through proactive problem-solving, creativity, and collaborative teamwork.…

Available to hire

Hi, I’m Shashikanta Rana, a digital marketing and content creation specialist based in Berlin. I combine data analytics with storytelling to grow online communities and improve digital ROI. I have 5+ years of experience with YouTube and Instagram analytics, CRM via YouTube Studio, and content optimization, helping brands scale their outreach and engagement.

I am fluent in English and Hindi, with intermediate German, and I enjoy turning numbers into engaging campaigns. I’m eager to contribute to data-led marketing innovations through proactive problem-solving, creativity, and collaborative teamwork.

See more

Skills

Experience Level

Language

English
Fluent
Hindi
Fluent
German
Intermediate
Dutch
Beginner

Work Experience

Content Creator & Community Moderator at Self-Employed
January 1, 2022 - Present
Produced and published 100+ videos and visual campaigns, generating measurable growth and engagement. Increased Instagram engagement by 25% through trend-driven content strategies. Collaborated with photographers and designers to create visually appealing posts. Monitored and moderated online communities, ensuring brand-safe and inclusive communication.
Freelance Social Media Consultant & Content Reviewer at Independent Freelancer (Remote)
January 1, 2022 - September 19, 2025
Designed and executed digital campaigns for small brands, boosting online visibility and engagement. Optimized client content for SEO, clarity, and brand alignment. Delivered high-quality, deadline-driven work across multicultural markets.
Event Coordinator – Community Engagement & Safety at Arka Jain University
January 1, 2019 - September 19, 2025
Coordinated 10+ college events and brand collaborations, increasing attendance by 400%. Drove event success through ethical, culturally-aware promotion strategies. Resolved conflicts and ensured inclusive participation, reflecting strong interpersonal and leadership skills.
Content Creator & Community Moderator at Self-employed (YouTube & Instagram)
January 1, 2022 - Present
Produced and published 100+ videos and visual campaigns, generating measurable growth and engagement. Increased Instagram engagement by 25% through trend-driven content strategies. Collaborated with photographers and designers to create visually appealing posts.
Freelance Social Media Consultant & Content Reviewer at Remote (India & Germany)
January 1, 2022 - September 19, 2025
Designed and executed digital campaigns for small brands, boosting online visibility and engagement. Optimized client content for SEO, clarity, and brand alignment. Delivered high-quality, deadline-driven work across multicultural markets.
Event Coordinator – Community Engagement & Safety at Arka Jain University, India
January 1, 2019 - September 19, 2025
Coordinated 10+ college events and brand collaborations, increasing attendance by 400%. Drove event success through ethical, culturally-aware promotion strategies. Resolved conflicts and ensured inclusive participation, reflecting strong interpersonal and leadership skills.
Content Creator & Community Moderator at Self-employed
January 1, 2022 - Present
Produced and published 100+ videos, ensuring compliance with platform policies and community guidelines. Monitored and moderated user comments and messages, removing harmful or offensive content. Increased Instagram engagement by 25% while maintaining a safe and respectful online environment. Adapted to irregular schedules and real-time trend monitoring to protect community integrity.
Freelance Social Media Consultant & Content Reviewer at Remote (India & Germany)
December 31, 2022 - October 16, 2025
Designed and managed digital campaigns for local brands, ensuring culturally sensitive and responsible communication. Evaluated and optimized client content to prevent misinformation and harmful online interactions. Delivered accurate, high-quality work under pressure in fast-paced environments.
Event Coordinator – Community Engagement & Safety at Arka Jain University, India
December 31, 2019 - October 16, 2025
Coordinated 10+ college collaborations, managing participant interactions within inclusivity and fairness. Resolved conflicts and addressed complaints to maintain a safe, respectful event environment. Increased event attendance by 400% through ethical promotion and culturally aware outreach.
Freelance Social Media Consultant (Remote) at Remote (India & Germany)
January 1, 2020 - January 1, 2022
Developed and executed social media strategies for small local brands, increasing their visibility and user engagement. Created content calendars, ad creatives, and reports using data from Google Analytics and Instagram Insights.
Event Coordinator – Marketing & Community Engagement at Arka Jain University, India
January 1, 2018 - January 1, 2019
Led marketing and communication efforts for university events, boosting participation by 400% through creative digital outreach. Managed cross-functional coordination between teams and demonstrated leadership and communication skills in high-paced environments. Ensured inclusive engagement, ethical promotion, and brand consistency across campaigns.

Education

MSc Digital Marketing at BSBI, Berlin
January 11, 2030 - January 1, 2025
B.Tech Electrical & Electronics Engineering at Arka Jain University, India
January 1, 2019 - January 1, 2022
Diploma in Electronics at NTTF, India
January 1, 2016 - January 1, 2019
MSc Digital Marketing at BSBI, Berlin
January 11, 2030 - January 1, 2025
B Tech Electrical & Electronics Engineering at Arka Jain University, India
January 1, 2019 - January 1, 2022
Diploma in Electronics at NTTF, India
January 1, 2016 - January 1, 2019
MSc Digital Marketing at BSBI Berlin
January 11, 2030 - January 1, 2025
B.Tech Electrical & Electronics Engineering at Arka Jain University, India
January 1, 2019 - December 31, 2022
Diploma in Electronics at NTTF, India
January 1, 2016 - December 31, 2019
MSc Digital Marketing at Berlin School of Business and Innovation (BSBI), Germany
January 1, 2023 - January 1, 2025
B.Tech in Electrical & Electronics Engineering at Arka Jain University, India
January 1, 2019 - January 1, 2022
Soft Skills Training at NTTF, India
January 11, 2030 - January 11, 2026

Qualifications

Soft Skills Certification
January 11, 2030 - January 11, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services, Other

Skills

Experience Level