Hi, I’m Adriana Martínez, a versatile marketing and creative strategy professional with 5+ years of experience in executive support, digital marketing, and brand storytelling. I’ve collaborated across hospitality, entertainment, and real estate to build strong brands, plan multi-channel campaigns, and strengthen digital presence. I excel at aligning strategy with business goals, coordinating cross-functional teams, and delivering tangible results. I’m passionate about crafting compelling narratives, designing impactful content, and building meaningful connections with clients and stakeholders.

Adriana Martínez

Hi, I’m Adriana Martínez, a versatile marketing and creative strategy professional with 5+ years of experience in executive support, digital marketing, and brand storytelling. I’ve collaborated across hospitality, entertainment, and real estate to build strong brands, plan multi-channel campaigns, and strengthen digital presence. I excel at aligning strategy with business goals, coordinating cross-functional teams, and delivering tangible results. I’m passionate about crafting compelling narratives, designing impactful content, and building meaningful connections with clients and stakeholders.

Available to hire

Hi, I’m Adriana Martínez, a versatile marketing and creative strategy professional with 5+ years of experience in executive support, digital marketing, and brand storytelling. I’ve collaborated across hospitality, entertainment, and real estate to build strong brands, plan multi-channel campaigns, and strengthen digital presence.

I excel at aligning strategy with business goals, coordinating cross-functional teams, and delivering tangible results. I’m passionate about crafting compelling narratives, designing impactful content, and building meaningful connections with clients and stakeholders.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Marketing Strategist at Joinia Joint
May 1, 2025 - September 19, 2025
Developed and executed content strategies and marketing campaigns that increased brand engagement by 30%+ on social platforms; Led creative campaigns for hospitality and real estate clients; Coordinated with leadership to design marketing packages and strengthen digital presence; Assisted in marketing operations including drafting reports and overseeing digital projects.
Content & Marketing Strategist at Perfect Storm
December 31, 2022 - September 19, 2025
Built omni-channel content strategies tailored to hospitality audiences; conducted research and audience analysis to inform creative direction; delivered impact pitch decks and campaigns strategies that secured new client contracts; managed multiple client projects and ensured deadlines; coordinated with clients and executives to align strategy with business objectives.
Content & Marketing Strategist – Freelance at Freelance
February 1, 2023 - Present
Designed and executed content and marketing strategies for diverse industries (hospitality, real estate, fashion); produced copy, visuals, and photography for websites, social media, and ad campaigns; strengthened brand identity and online visibility; directed photo shoots and delivered editorial and lifestyle content; created marketing proposals and branded content for diverse industries; led creative photo shoots and post-production keeping brand consistency.
Marketing Strategist at Joinia
May 1, 2025 - September 19, 2025
Developed and executed content strategies that increased brand engagement by 30%+ on social platforms. Led creative campaigns for hospitality and real estate clients, strengthening brand presence. Collaborated with leadership to design marketing packages and boost digital presence. Assisted in marketing operations, including drafting reports and overseeing digital projects.
Content & Marketing Strategist at Perfect Storm
December 1, 2022 - September 19, 2025
Built omni-channel content strategies tailored to hospitality audiences; conducted audience research to inform creative direction; delivered pitch decks and campaign strategies that secured new client contracts. Created and proofread documents, presentations, and campaign proposals. Managed multiple client projects, ensuring deadlines and deliverables. Coordinated directly with clients and executives to align strategy with business objectives.
Content & Marketing Strategist at Freelance Designer
February 1, 2023 - Present
Design and execute content and marketing strategies for diverse industries (hospitality, real estate, fashion). Produce copy, visuals, and photography for websites, social media, and ad campaigns. Lead branding efforts to strengthen identity and improve online visibility. Direct creative photo shoots, delivering editorial and lifestyle content for marketing campaigns; apply storytelling through visual production and post-editing with Adobe Creative Cloud. Create marketing proposals and branded content for diverse industries. Data-driven insights and market research using tools like Adobe Creative Cloud, Canva, Google Analytics, and Meta Ads Manager to inform strategy.
Marketing Strategist at Join a Join
May 1, 2025 - September 19, 2025
Developed and executed content strategies that increased brand engagement by 30%+ on social platforms. Led creative campaigns for hospitality and real estate clients, ensuring storytelling consistency. Collaborated with leadership to design marketing packages and strengthen digital presence. Supported marketing operations, including drafting reports and overseeing digital projects.
Content & Marketing Strategist at Freelance
February 1, 2023 - Present
Built omni-channel content and marketing strategies for diverse industries (hospitality, real estate, fashion). Produced copy, visuals, and photography for websites, social channels, and campaigns. Strengthened brand identity and online visibility by aligning strategy with business goals. Led creative photoshoots and delivered editorial content for campaigns. Managed multiple client projects, meeting deadlines and budgets.
Content Strategist at Perfect Storm
December 1, 2022 - September 19, 2025
Built omni-channel content strategy tailored to hospitality audiences; conducted research and audience analysis to inform creative direction. Delivered impactful pitch decks and campaigns that secured new client contracts. Created and proofread documents, presentations, and campaign proposals. Coordinated with clients and executives to align strategy with business objectives. Managed multiple projects with tight deadlines.

Education

Bachelor of Audiovisual Communications & Psychology at Universidad del Sagrado Corazón
January 1, 2021 - January 1, 2024
Digital Marketing Strategy & Campaigns at Washington University
January 1, 2024 - January 1, 2024
Storytelling and Influence: Communicate with Impact at Macquarie University
January 1, 2023 - January 1, 2023
Integrated Marketing Communications at IE Business School
January 1, 2023 - January 1, 2023
Bachelor of Audio Visual Communications & Psychology at Universidad del Sagrado Corazón
January 1, 2021 - January 1, 2024
Bachelor of Audiovisual Communications & Psychology at Universidad del Sagrado Corazón
January 1, 2021 - January 1, 2024
Planning & Negotiating in English at University of Washington
January 1, 2024 - January 1, 2024
Storytelling and Influencing: Communicate with Impact at Macquarie University
January 1, 2023 - January 1, 2023
Integrated Marketing Communications at IE Business School
January 1, 2023 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Real Estate & Construction, Professional Services