I am a Senior B2B Marketing Leader with 13 years of SaaS experience, specialising in growth, ABM, customer marketing, advocacy, and CX. I have led post-sales programs across APAC to deepen customer engagement, drive retention, and accelerate expansion while turning customer success into compelling advocacy. I partner cross-functionally to design and execute high-impact marketing programs, leveraging market research to uncover opportunities and align with sales, success, and executive stakeholders. My focus is on building credibility, accelerating deal velocity, and delivering measurable business outcomes through scalable customer and partner programs.…

Lauren Noble

I am a Senior B2B Marketing Leader with 13 years of SaaS experience, specialising in growth, ABM, customer marketing, advocacy, and CX. I have led post-sales programs across APAC to deepen customer engagement, drive retention, and accelerate expansion while turning customer success into compelling advocacy. I partner cross-functionally to design and execute high-impact marketing programs, leveraging market research to uncover opportunities and align with sales, success, and executive stakeholders. My focus is on building credibility, accelerating deal velocity, and delivering measurable business outcomes through scalable customer and partner programs.…

Available to hire

I am a Senior B2B Marketing Leader with 13 years of SaaS experience, specialising in growth, ABM, customer marketing, advocacy, and CX. I have led post-sales programs across APAC to deepen customer engagement, drive retention, and accelerate expansion while turning customer success into compelling advocacy.

I partner cross-functionally to design and execute high-impact marketing programs, leveraging market research to uncover opportunities and align with sales, success, and executive stakeholders. My focus is on building credibility, accelerating deal velocity, and delivering measurable business outcomes through scalable customer and partner programs.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Customer Marketing Manager, APAC at Autodesk
April 1, 2025 - September 19, 2025
Led APAC post-sales customer marketing strategy, execution, and measurement to deepen engagement, advocacy, retention, and expansion for Autodesk Construction Cloud. Established the first APAC customer marketing function, built advocacy/reference frameworks, and collaborated cross-functionally with regional CS, sales, and global marketing to ensure consistent messaging and impact. Achievements include 100% of allocated CSM accounts engaged in CX/advocacy programs; 20+ customer stories; 60+ advocates; strengthened relationships with 40+ C-level customers.
ABM Marketing Manager, APAC at Pegasystems
October 1, 2022 - September 19, 2025
Led marketing planning and execution across account teams in APAC, building ABM programs to grow presence and brand awareness. Collaborated with regional sales, industry leads, and global teams; managed budgets and ROI; used insights and intent data to personalise campaigns by account, industry, and buying stage. Achievements include 30% increase in engagement from priority accounts and roughly $2M in target-market pipeline; first-time APAC programs in ANZ, Singapore, and India.
Field Marketing Manager, ANZ at MongoDB
June 1, 2020 - September 19, 2025
Drove go-to-market demand generation and ABM plans for ANZ, collaborating with Sales, Product, and Developer Relations to support pipeline, adoption, and retention. Executed targeted campaigns to raise awareness of MongoDB’s developer data platform across industries, improving alignment between sales and marketing and accelerating lead-to-opportunity conversion. Achievements include 3.5x pipeline growth and 25% higher engagement with developers and technical buyers.
ABM Manager, APAC at DocuSign
April 1, 2019 - September 19, 2025
Supported Enterprise APAC with CXO events, integrated campaigns, ABM, and digital channels to drive demand and build pipeline. Tracked and optimized campaign performance to improve pipeline contribution and conversion rates. Achievements include a 3.5x uplift in qualified pipeline across APAC enterprise markets and a 20% improvement in account engagement through targeted ABM initiatives.
Partner Marketing Manager, APAC at Adobe Systems
September 1, 2018 - September 19, 2025
Led and executed partner marketing initiatives across APAC to increase awareness and preference for Adobe Digital Marketing solutions, accelerate sales cycles, and strengthen strategic partner relationships. Collaborated with partner managers, sales, and cross-functional teams to align campaigns with business goals. Achievements include 35% increase in partner-driven awareness and faster sales cycles through co-marketing activities.
Field Marketing Manager, ANZ at Akamai Technologies
September 1, 2013 - September 19, 2025
Built the ANZ marketing function from the ground up in a startup-like environment, delivering integrated campaigns, events, digital programs, and partner initiatives. Led end-to-end planning and delivery, collaborating with sales, product, and global teams to drive demand and brand presence. Achievements include 3.5x sales pipeline and contribution to key revenue milestones, along with mentoring a small team of BDRs.
Senior Customer Marketing Manager, APAC at Autodesk
April 30, 2025 - September 21, 2025
Led the strategy, execution, and measurement of post-sales programs to deepen customer engagement, advocacy, retention, and expansion across APAC. Launched the first APAC customer marketing function, built customer success stories and advocacy programs, and aligned cross-functional teams to business growth.
Regional ABM Manager, APAC at Pegasystems
October 31, 2022 - September 21, 2025
Led ABM program planning and execution across ANZ and Asia, developed multi-channel ABM campaigns, and partnered with sales/global marketing to optimise ROI and accelerate deal velocity.
Field Marketing Manager, ANZ at MongoDB
June 30, 2020 - September 21, 2025
Drove go-to-market and demand generation for MongoDB’s developer data platform, built cross-functional partnerships, and delivered targeted campaigns to raise awareness and generate pipeline in ANZ.
ABM Manager, APAC at DocuSign
April 30, 2019 - September 21, 2025
Designed and executed CXO-level engagement, integrated ABM/digital campaigns to drive demand, resulting in increased enterprise pipeline and stronger sales alignment.
Partner Marketing Manager, APAC at Adobe Systems
September 30, 2018 - September 21, 2025
Led partner marketing initiatives to increase awareness and preference for Adobe Digital Marketing solutions, including co-marketing and partner enablement.
Field Marketing Manager, ANZ at Akamai Technologies
September 30, 2013 - September 21, 2025
Built and led the ANZ marketing function, delivering integrated campaigns, events, and partner programs that grew pipeline and brand presence.

Education

Bachelor of Business – Marketing/Management at University of Technology, Sydney
January 1, 2002 - January 1, 2004
Bachelor of Business – Marketing/Management at University of Technology, Sydney
January 1, 2002 - December 31, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment

Skills

Experience Level