Laurie J. Bokuniewicz

Marketing & Social Media Consultant at Self-Employed

Creates and manages email marketing campaigns; copywrites website content, blogs, and collateral; creates and manages social media postings and advertising for clients; manages and updates content for client WordPress, Wix & HubSpot websites; creates month-end client reports using Google Analytics; coordinates ad testing and analysis for Google Ads; manages projects and coordinates client events; conducts industry and competitor research, builds media distribution lists; discovers publicity opportunities for clients and pitches stories to media outlets; assists in developing proposals.

Marketing & Social Media Consultant at Self-Employed

Creates and manages email marketing campaigns; copywrites website content, blogs, and collateral; creates and manages social media postings and advertising for clients; manages and updates content for client WordPress, Wix & HubSpot websites; creates all month-end client reports using Google Analytics; coordinates ad testing and analysis for Google Ads clients; manages projects and coordinates client events; conducts industry and competitor research; builds media distribution lists; discovers publicity opportunities and pitches stories to media outlets; assists in developing proposals.

Marketing & Social Media Consultant at Self-Employed

Creates and manages email marketing campaigns; copywrites website content, blogs, and collateral; creates and manages social media postings and advertising for clients; manages client websites on WordPress, Wix, and HubSpot; prepares month-end client reports using Google Analytics; coordinates ad testing and analysis for Google Ads clients; manages projects and coordinates client events; conducts industry and competitor research and builds media distribution lists; identifies publicity opportunities and pitches stories to media outlets; assists in developing proposals.

Director of Marketing & Operations at Expert Reputation

Created online marketing promotions contributing to monthly sales, with pre-paid yearly contracts; daily management of the website, including analysis for site optimization, as well as managing the website redesign project; Social Media, Public Relations, and Online Advertising program development, analysis, and management; Managed partnerships with medical and industry associations to develop and manage lead generation programs and events.

Director of Marketing & Operations at Expert Reputation

Created online marketing promotions contributing to an average of 20% monthly sales, with pre-paid yearly contracts; daily management of the website, including analysis for site optimization, as well as managing the website redesign project; Social Media, Public Relations, and Online Advertising program development, analysis, and management; Managed partnerships with medical and industry associations to develop and manage lead generation programs and events.

Director of Marketing & Operations at Expert Reputation

Created online marketing promotions contributing to an average of 20% monthly sales with pre-paid yearly contracts; daily management of the website including optimization and a redesign project; developed and managed Social Media, Public Relations, and Online Advertising programs; managed partnerships with medical and industry associations to generate leads and organize events.

Marketing & PR Manager at 5x Technology

Worked with Partners including IBM and SAP to develop and manage lead generation and customer retention programs; Managed website redesign, created main site concept, created content, and managed outside vendors; Daily management of website including analysis for site optimization, content creation and new webpage development utilizing Google Analytics and HubSpot Marketing Platform & CMS; Maintained existing and developing new company collateral including datasheets, case studies, press releases, and assist with RFPs; Coordinated communications and managed logistics for events, including Government Users Group meetings, conferences, webinars, and events co-produced with partners.

Marketing & PR Manager at 5x Technology

Worked with Partners including IBM and SAP to develop and manage lead generation and customer retention programs; Managed website redesign, created main site concept, created content, and managed outside vendor; Daily management of website including analysis for site optimization, content creation and new webpage development utilizing Google Analytics and HubSpot Marketing Platform & CMS; Maintained existing and developing new company collateral including datasheets, case studies, press releases, and assist with RFPs; Coordinated communications and managed logistics for events, including Government Users Group meetings, conferences, webinars, and events co-produced with partners.

Marketing & PR Manager at 5x Technology

Collaborated with partners including IBM and SAP to develop and manage lead generation and customer retention programs; led website redesign, content creation, and site optimization using Google Analytics and HubSpot; maintained current and developed new company collateral including datasheets and case studies; supported RFPs; coordinated events such as Government Users Group meetings, conferences, webinars, and partner co-produced events.

Marketing Specialist at Neustar, Inc.

Developed and managed customer/prospect communications and programs for lead generation, tradeshows, product announcements, website, customer reference, and newsletters; Provided marketing, product, and sales reports, analysis, and historical data before acquisition and during integration; Managed efforts to improve and optimize lead generation programs and analysis in Salesforce.com, including PPC, organic searches, email campaigns, banner ads, etc.; Developed processes for marketing/product management/lead generation/sales support usage of Salesforce.com in collaboration with functional groups; Researched and recommended new & alternative Salesforce.com applications for marketing & lead generation teams to communicate, capture, track, report, & analyze data for prospects & customers.

Marketing Specialist at Neustar, Inc.

Developed and managed customer/prospect communications and programs for lead generation, tradeshows, product announcements, website, customer reference, and newsletters; Provided marketing, product, and sales reports, analysis, and historical data before acquisition and during integration; Managed efforts to improve and optimize lead generation programs and analysis in Salesforce.com, including PPC, organic searches, email campaigns, banner ads, etc.; Developed processes for marketing/product management/lead generation/sales support usage of Salesforce.com in collaboration with functional groups; Researched and recommended new & alternative Salesforce.com applications for marketing & lead generation teams to communicate, capture, track, report, & analyze data for prospects & customers.