Available to hire
I am a results-driven trade marketing and account management professional with a track record of delivering significant growth across multiple markets in Africa. My experience spans top beverage brands and high-impact partnerships, where I’ve expanded account bases, structured joint business plans, and led successful product launches.
I thrive in dynamic, multi-market environments and enjoy building strong relationships with retailers, distributors, and cross-functional teams. I’m passionate about brand advocacy, data-driven decision making, and delivering value to both customers and brands through strategic initiatives and hands-on leadership.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Swahili
Beginner
Twi
Intermediate
Work Experience
Reserve Accounts Manager (On-Trade) at Diageo PLC (Guinness Ghana Breweries Ltd)
November 1, 2020 - PresentManaged day-to-day On-Trade sales reporting and led trade initiatives; recruited/reactivated over 10 premium key accounts to grow the territory to 45+ accounts; signed and managed trade commercial agreements and joint business plans with priority accounts; ensured All Other Product (AOP) mix and listings; coordinated quarterly CPA activities, brand trainings, and contract renewals; closed 13 active trade contracts in F22 and signed 2 group accounts in F24–F25.
Reserve Accounts Manager (On-Trade) at Diageo PLC (Guinness Ghana Breweries Ltd)
November 1, 2020 - PresentManaged On-Trade reserve accounts within Diageo’s Ghana territory, leading key distributor partners and supporting trade teams to deliver revenue growth across top spirits accounts. Achieved 53% NSV target in F2 5 driven by signed trade contracts with top accounts and a strong calling strategy with CPA. Recruited/reactivated over 10 premium accounts, expanding the base to 45+ active spaces and contributing significantly to territory growth. Oversaw day-to-day sales reporting from distributor sales teams, accompanied accounts bi-weekly to close deals, and resolved outstanding debts beyond credit terms. Signed and managed trade commercial agreements and joint business plans with priority accounts; ensured AOP mix and active listings; coordinated quarterly CPA activities and brand trainings. Closed 13 active trade contracts in F22 with average revenue growth of 300,000 GHS per account; signed 2 group accounts (11 spaces) under JUCP in F24–F25.
Reserve Accounts Manager (On-Trade) at Diageo PLC (Guinness Ghana Breweries Ltd)
November 1, 2020 - PresentAchieved +53% NSV target in F2 5 across priority accounts through signed trade contracts with top spirits accounts; recruited and reactivated over 10 premium key accounts, expanding the on-trade base to 45+ accounts and driving territory growth. Managed day-to-day sales reporting of distributor staff to the On-Trade team; participated in bi-weekly account calls to close deals and address outstanding debts. Led signing of trade commercial agreements and joint business plans with high-priority accounts, ensuring All Other Product mix is listed in key accounts. Collaborated with CPA on quarterly activities, brand trainings, and trade contracts; managed 13 active trade contracts closed in F22, delivering avg revenue growth of 300,000 GHS per account. Facilitated two group accounts (11 spaces) JUCP signed in F24–F25.
Reserve Accounts Manager (On-Trade) at Diageo PLC (Guinness Ghana Breweries Ltd)
November 1, 2020 - PresentLed on-trade sales for key spirits accounts in the assigned territory, achieving +53% NSV target in F2 5 through signed trade contracts with top 4 accounts. Recruited and reactivated 10+ premium key accounts, expanding the base to 45+. Managed day-to-day reporting with distributors’ sales teams, supported account closures 2x weekly, and oversaw outstanding debts beyond credit terms. Negotiated trade commercial agreements and joint business plans with priority accounts, ensuring AOP mix is listed across key outlets. Collaborated with Customer Planning and Activations (CPA) on quarterly activities and brand trainings, closing 13 active trade contracts in FY22 and signing 2 group accounts (11 spaces) in FY24–FY25.
Reserve Accounts Manager (On-Trade) at Diageo PLC (Guinness Ghana Breweries Ltd)
November 1, 2020 - PresentLed on-trade reserve accounts by securing and managing trade agreements with top spirits accounts; achieved 53% NSV target in F2 5 driven by signed contracts with top four accounts. Recruited and reactivated over 10 premium key accounts, expanding the territory to 45+ accounts. Managed day-to-day sales reporting for distributor executives, coordinated account visits to close deals, and monitored outstanding debts beyond credit terms. Signed trade commercial agreements and co-developed joint business plans for priority accounts, ensuring AOP mix is listed. Collaborated with the CPA team on quarterly activities, brand trainings, and trade contracts; closed 13 active trade contracts in F22, delivering approx 300,000 GHS revenue growth per account, with JUCP signings in F24–F25 for two group accounts (11 spaces).
Reserve Accounts Manager (On-Trade) at Diageo PLC (Guinness Ghana Breweries Ltd)
November 1, 2020 - PresentLed day-to-day on-trade reserve accounts; exceeded NSV targets by 53% driven by key accounts; recruited/reactivated over 10 premium accounts increasing territory base to 45+. Coordinated signing of trade contracts and joint business plans with top accounts; managed performance reviews and accounts closely to ensure AOP mix and timely settlements; closed 13 active trade contracts in F22 and facilitated group accounts in F24–F25.
Loyalty Manager (Senior) at 2ENGAGE (PTY) LTD Management Consultancy
June 30, 2020 - September 19, 2025Led a new loyalty and rewards programme for DSTV subscribers across 7 countries, including 4 global partners (Vida e Caffè, Jumia Group, Samsung & Lancaster Group) with 17+ in-country partners and nationwide coverage. Coordinated programme launches and ongoing campaigns, including in-store activations and social media promotions. Managed pre- and post-campaign reporting to stakeholders, including the Head of CVM Ghana. Oversaw redemption of over 8,000 rewards across partners in fast-food and cafe chains, driving subscriber engagement and retention.
Loyalty Manager (Senior) at 2Engage (PTY) LT D Management Consultancy
June 30, 2020 - September 19, 2025Managed a multi-country DSTV subscriber loyalty program; signed on partners across 7 countries and 17+ in-country partners, including Vida e Caffè, Jumia Group, Samsung & Golden Tulip (Lancaster Group). Coordinated program launches, activations, in-store promotions, and social media campaigns; organized free movie events and ongoing awareness activities. Oversaw pre- and post-campaign reporting and redemption data for thousands of rewards; managed redemption figures and partnered with fast-food & cafes to maximize program value.
Loyalty Manager (Senior) at 2Engage (PTY) Ltd
June 1, 2020 - September 20, 2025Led a new loyalty and rewards programme for DSTV subscribers across multiple countries; signed partnerships with 7 in-country partners and 4 global partners; organized launches, in-store activations, and social campaigns; oversaw redemption of over 8,000 rewards; produced pre- and post-campaign reports for stakeholders.
Loyalty Manager (Senior) at 2Engage (PTY) Ltd
June 1, 2020 - September 20, 2025Led a new loyalty and rewards program for DSTV subscribers across 7+ countries, partnering with 4 global brands (Vida e Caffè, Jumia Group, Samsung & Golden Tulip now Lancaster Group) and 17+ in-country partners. Coordinated program launches, activations, free movie events, in-store activations, and ongoing social media campaigns. Managed pre- and post-campaign reporting to stakeholders and tracked redemption figures, sales, and retention. Oversaw redemption of over 8,000 rewards across partners, with Papa’s Pizza and Vida Café among the highest patrons.
Loyalty Manager (Senior) at 2Engage (PTY) Ltd
June 1, 2020 - September 19, 2025Managed a new loyalty and rewards programme for DSTV subscribers, signing partners across 7 countries (4 global partners and 17+ in-country partners) with nationwide coverage. Coordinated program launches and ongoing promotions, including in-store activations, social media campaigns, and a Silverbird Cinemas movie event. Led pre- and post-campaign reporting to stakeholders and tracked redemption figures; oversaw redemption of over 8,000 rewards across partners such as Papa’s Pizza and Vida Café.
Loyalty Manager (Senior) at 2ENGAGE (PTY) LTD
June 1, 2020 - September 19, 2025Managed a multi-country DSTV loyalty and rewards program; secured partnerships with Vida e Caffè, Jumia Group, Samsung, and Lancaster Group; organized consumer events, in-store activations, and sustained social media promotions; oversaw redemption of over 8,000 rewards across multiple partners.
Key Account Manager at Maritime & Mercantile International (Wines & Spirits) – Zanzibar, Tanzania
January 31, 2019 - September 20, 2025Achieved +26% revenue and +34% gross profit with +13% volume growth in FY2018; expanded base by 32 accounts (121+ total); managed the largest geographic area on the island; led re-branding of Sip & Swirl and oversaw in-store tastings and events; managed social media and promoted agency products as basket goods.
Key Account Manager at Maritime & Mercantile International Wines & Spirits
January 31, 2019 - September 20, 2025Managed the largest geographical area on Zanzibar Island (Southeast Coast) with 121+ accounts. Achieved +26% revenue and +34% gross profit with +13% volume growth in H1 FY2018; exceeded FY17 targets by +20% revenue and +17% gross profit. Expanded account base by 32 new/reactivated accounts, contributing to overall revenue growth. Led the re-branding of Sip & Swirl and organized in-store quarterly wine tastings, bar staff trainings, and event logistics (Moet Sunset Cruise, sponsorships, golf tournaments). Managed ZMMI social media with branded content and retail promotions. Promoted from Junior KAM to KAM in Jan 2017.
Key Account Manager at Maritime & Mercantile International (MMI) Wines & Spirits
January 31, 2019 - September 19, 2025Achieved +26% revenue, +34% gross profit, and +13% volume growth in H1 FY2018; expanded account base by 32 (new/reactivated), contributing to ~10% of FY17 revenue growth. Managed the largest geographic area on the island (Southeast Coast) with 121+ accounts. Led the re-branding of Sip & Swirl wine tasting events and oversaw in-store quarterly tastings, staff trainings, sponsorships, and related events. Managed ZMMI social media and promoted agency products to drive basket sales. Promoted from Junior KAM to KAM in Jan 2017.
Key Account Manager at Maritime & Mercantile International (Wines & Spirits) – Zanzibar
January 20, 2019 - September 19, 2025Achieved +26% revenue, +34% GP with +13% volume growth in H1 FY2018; exceeded FY targets (+20% Rev, +17% GP in FY17). Expanded account base by 32 (new/reactivated), contributing ~10% to FY17 revenue growth. Managed the largest geographic area on the island (Southeast Coast) with 121+ accounts. Rebranded the Sip & Swirl wine tasting, organized in-store quarterly tastings, and oversaw events like Moet Sunset Cruise, cocktails trainings, sponsorships, and golf tournaments. Managed ZMMI social media (Facebook/Instagram) and developed partnerships with key agency products to drive basket sales.
Key Account Manager at Maritime & Mercantile International Wines & Spirits (Zanzibar, Tanzania)
January 20, 2019 - September 19, 2025Managed the Southeast Coast territory; achieved +26% revenue, +34% gross profit, and +13% volume growth in H1 FY 2018; exceeded FY17 targets. Increased account base by 32 accounts, contributing to 10% of overall revenue growth. Led the re-branding of Sip & Swirl and organized in-store quarterly tastings, staff trainings, and sponsorship events. Managed ZMMI social media and promoted agency products to drive basket promotions. Promoted from Junior KAM to KAM in January 2017.
Key Accounts Manager at Maritime & Mercantile International (Wines & Spirits)
January 1, 2019 - September 19, 2025Drove revenue and gross profit growth across the Southeast Coast Tanzania; expanded account base by 32 accounts contributing to 10% of FY revenue; led re-branding of Sip & Swirl and managed in-store tastings, staff trainings, sponsorships and events; managed social media and retail promotions.
Brand Manager (Junior) at Pernod Ricard Ghana
October 31, 2015 - September 19, 2025Executed Absolut MAMA’s concert, signed Ghana’s first brand ambassador, and launched social media campaigns with artistes performing in 50+ bars nationwide. Collaborated with Pernod SA to design and build the first Absolut VIP room and Sky Bar in a premium Accra venue. Supervised trade sampling activations across 100+ bars with the Trade Marketing team and led a small team to increase listings in targeted outlets. Managed a budget tracker with an average annual A&P spend of 500,000 GHS.
Brand Manager (Junior) at Pernod Ricard Ghana
October 31, 2015 - September 19, 2025Executed Absolut-sponsored MAMA’s concert (MTV Africa Music Awards) with SA and Ghana artistes; secured the first Ghanaian Absolut brand ambassador and led social media activations with 50+ local bars. Collaborated with Pernod SA to design the Absolut VIP room and Sky Bar in a premium Accra venue. Oversaw trade sampling activations for Jameson across 100+ bars and led a two-person team to increase listings and drive activation spend (annual budget ~GHS 500,000 / USD 58,000).
Brand Manager (Junior) at Pernod – Ricard Ghana
October 31, 2015 - September 19, 2025Executed Absolut MAMA’s (MTV Africa Music Awards) concert; secured Ghana’s first Absolut brand ambassador; launched social media campaigns with artistes performing in 50+ bars. Collaborated with Pernod SA to build the first Absolut VIP room and Sky Bar in a premium Accra venue. Supervised trade sampling activations across 100+ bars and led a two-person trade marketing team to increase listings. Managed budget tracker (approx. 500,000 GHS/year) for A&P spend.
Brand Manager (Junior) at Pernod Ricard Ghana
October 1, 2015 - September 20, 2025Executed Absolut MAMA’s concert and launched local brand ambassador program; designed first Absolut VIP room; led trade sampling across 100+ bars; supervised a small team; managed an annual A&P budget of ~GHS 500,000.
Brand Manager (Junior) at Pernod Ricard Ghana Spirits & Wines
October 1, 2015 - September 20, 2025Executed Absolut MAMA’s concert (MTV Africa Music Awards) and secured Ghana’s first local brand ambassador for Absolut Vodka; launched social media campaigns with artistes performing in 50+ bars nationwide. Collaborated with Pernod SA to design and build the first Absolut VIP room and Sky Bar in a premium Accra venue (Rockstone’s Office). Supervised trade sampling activations for Jameson across 100+ bars and led a 2-person On-Trade team to increase listings and visibility. Managed monthly A&P budget tracking (~500,000 GHS) and related reporting.
Brand Manager (Junior) at Pernod Ricard Ghana
October 1, 2015 - September 19, 2025Executed Absolut Vodka campaigns (e.g., Absolut MAMA’s); signed Ghana’s first local brand ambassador; launched Absolut VIP/Sky Bar concept; supervised 100+ trade activations and managed annual A&P budget around GHS 500,000.
Trade Marketing Executive at Pernod Ricard
December 31, 2013 - September 19, 2025Monitored pricing ladders for Off- and On-trade brands, conducted trade sampling activations for Absolut Vodka across 50+ bars, and managed events/activations (brand training, sponsorships). Expanded brand presence across major outlets and trained distributor sales teams on activations. Promoted to Junior Brand Manager in 2014.
Trade Marketing Executive at Pernod – Ricard Ghana
December 31, 2013 - September 19, 2025Followed pricing ladder for Off- and On-trade brands, executed trade sampling activations for Absolut Vodka across 50+ bars, managed events and activations, and increased brand presence. Trained distributor sales teams on brand activations. Promoted to Junior Brand Manager in 2014.
Trade Marketing Executive at Pernod Ricard Ghana
December 1, 2013 - September 20, 2025Tracked pricing ladders for Off- and On-Trade; conducted trade sampling across 50+ bars; organized events and activations; expanded brand presence and trained distributor sales teams.
Trade Marketing Executive at Pernod Ricard Ghana Spirits & Wines
December 1, 2013 - September 20, 2025Monitored pricing ladders for Off- and On-trade Pernod-Ricard brands and competitors; executed trade sampling activations across 50+ bars; managed events and activations (brand trainings, sponsorships) to maximize brand presence and bar visibility; trained distributor sales teams on brand activations.
Trade Marketing Executive at Pernod Ricard Ghana
December 1, 2013 - September 19, 2025Tracked pricing ladders and led trade activations for Pernod-Ricard brands; expanded Absolut presence in major outlets; planned and executed events and sponsorships with Marketing.
Trade Marketing Executive at Imexco Ghana Ltd (Spirits & Wines) – Official Distributor of Moët Hennessy
February 29, 2012 - September 19, 2025Managed On-Trade and HORECA with focus on prospection and business development; supervised sales assistants to ensure stock availability and visibility at outlets. Promoted MH portfolio with brand education; planned and executed events with Marketing Manager at selected bars. Measured and tracked product range growth for customer portfolio and reported on competitor activity to Sales Manager. Executed trade sampling activations across 50+ bars and trained distributor sales teams to increase brand presence.
Sales Executive at Imexco Ghana Ltd (Official Distributor of Moet-Hennessy)
February 29, 2012 - September 19, 2025Managed On-Trade/HORECA, focusing on prospection and business development. Supervised sales assistants to ensure stock availability and outlet visibility. Promoted MH portfolio through brand education and coordinated events with Marketing Manager. Tracked product range growth and reported on competitor activity to Sales Manager.
Sales Executive at IMEXCO GH LTD (Spirits & Wines) – Official Distributor of Moet - Hennessy
February 29, 2012 - September 19, 2025Managed On-Trade/HORECA with a focus on prospecting and business development; supervised sales assistants to ensure stock availability and visibility. Promoted MH portfolio, planned and executed events with Marketing Manager, and tracked product range and competitor activity; reported to Sales Manager.
Sales Executive at IMEXCO GH Ltd (Official Distributor of Moet - Hennessy)
February 1, 2012 - September 20, 2025Managed On-Trade/HORECA prospects; supervised sales staff to ensure stock visibility; promoted MH portfolio with brand education; planned and executed outlet events; tracked product range growth and reported on competitor activity.
Sales Executive at IMEXCO GH LTD (Official Distributor of Moet - Hennessy)
February 1, 2012 - September 20, 2025Prospected and developed On-Trade (HORECA) business for MH portfolio; supervised sales assistants to ensure stock availability and visibility; promoted MH portfolio with brand education; planned and executed events at selected bars; tracked product range expansion and reported competitor activity to Sales Manager.
Sales Executive at IMEXCO GH LTD (Official Distributor of Moët Hennessy)
February 1, 2012 - September 19, 2025Managed On-Trade/HORECA with focus on prospecting and business development; supervised sales staff to ensure stock availability and outlet visibility; promoted MH portfolio through brand training and events; tracked product mix and reported on competitor activity.
Education
Master of Business Administration at University of South Wales
November 1, 2018 - August 1, 2021Bachelor of Science in Business Studies at Greenhill College, GIMPA
August 1, 2012 - June 1, 2014Higher National Diploma in Accountancy at Accra Polytechnic
January 1, 2005 - January 1, 2008Master of Business Administration at University of South Wales
November 1, 2018 - August 1, 2021Bachelor of Science in Business Studies at Greenhill College, GIMPA
August 1, 2012 - June 1, 2014Higher National Diploma in Accountancy at Accra Polytechnic
January 1, 2005 - January 1, 2008Master of Business Administration at University of South Wales
November 1, 2018 - August 1, 2021Bachelor of Science in Business Studies at Greenhill College, GIMPA
August 1, 2012 - June 1, 2014Higher National Diploma in Accountancy at Accra Polytechnic
January 1, 2005 - January 1, 2008Master of Business Administration at University of South Wales
November 1, 2018 - August 31, 2021Bachelor of Science in Business Studies at Greenhill College, GIMPA
August 1, 2012 - June 30, 2014Higher National Diploma in Accountancy at Accra Polytechnic
August 1, 2005 - June 30, 2008Master of Business Administration at University of South Wales
November 1, 2018 - August 1, 2021Bachelor of Science in Business Studies at Greenhill College, GIMPA
August 1, 2012 - June 1, 2014Higher National Diploma in Accountancy at Accra Polytechnic
January 1, 2005 - January 1, 2008Master of Business Administration at University of South Wales
November 1, 2018 - August 1, 2021Bachelor of Science in Business Studies at Greenhill College, GIMPA
August 1, 2012 - June 1, 2014Higher National Diploma in Accountancy at Accra Polytechnic
January 1, 2005 - January 1, 2008Qualifications
Master of Business Administration
November 1, 2018 - August 1, 2021Diageo Bar Academy (DBA) training
January 11, 2030 - September 19, 2025Industry Experience
Wholesale & Distribution, Retail, Professional Services, Media & Entertainment, Manufacturing, Consumer Goods, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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