Available to hire
I am Aaron Olmedo López, a Digital Marketing & Content Coordinator and a passionate economist specializing in digital marketing and strategic innovation.
I am driven by creating projects that connect people, brands, and experiences, combining economic analysis with effective communication strategies. I enjoy transforming ideas into measurable results by applying creativity, data analysis, and business vision. My purpose is to generate real impact on business growth and strengthen market positioning.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Social Media Manager at Loja Canton Tourism
June 1, 2023 - September 19, 2025Developed digital strategies, implemented affiliate content marketing, which expanded reach; produced content to boost brand interaction and visibility; evaluated metrics with dashboards for continuous optimization.
Digital Marketing & Content Coordinator at Loja Canton Tourism
July 1, 2023 - PresentBuilt and managed full digital presence from scratch, including visual identity and brand strategy. Designed and executed end-to-end content strategy; created platform-optimized social media content with storytelling and audiovisual formats. Achieved up to 40k views per post, 1.2k followers in first month; Instagram averaging 3,000+ views and TikTok 10,100; engagement around 8.6%. Coordinated campaigns to acquire new clients in the construction sector.
Social Media Manager & Digital Strategy Manager at Loja Cantón Tourism
February 1, 2014 - September 19, 2025Developed the Annual Operating Plan (AOP) using strategic planning and financial analysis, transforming a startup with no sales into a profitable operation with over 24 tours of 8-20 participants after 3 months of planning. Planned and produced audiovisual content focused on customer loyalty and conversion strategies.
Digital Marketing & Content Coordinator
May 1, 2025 - PresentBuilt the company's complete digital presence from scratch, creating social media accounts, visual identity, and brand strategy, strengthening the company's positioning and digital presence. Designed and executed end-to-end digital content strategy, from editorial planning to publication, using editing tools and optimization metrics, generating a consistent and comprehensive digital strategy focused on continuous improvement. Created social media content applying storytelling techniques and audiovisual formats adapted to each platform, achieving posts with up to 40k views and attracting 1.2k followers in the first month. Developed valuable content, optimizing Instagram and TikTok posts with over 3,000 average views on Instagram and over 10,100 on TikTok, achieving an average engagement rate of 8.6%. Coordinated marketing campaigns targeted at acquiring new clients, employing audience segmentation and strategic advertising, consolidating the company's reputation in the construction sect
Social Media Manager & Digital Strategy Manager
November 1, 2023 - PresentDeveloped the company's Annual Operating Plan (AOP) using strategic planning and financial analysis, transforming a startup with no sales into a profitable operation with over 24 tours of 8-20 participants each, after 3 months of strategic planning. Collaborated in planning and producing audiovisual content focused on customer loyalty and conversion strategies, generating greater attraction of potential tourists to local offerings.
Digital Marketing & Content Coordinator
November 30, 2023 - September 19, 2025Built the brand's digital presence by creating social media accounts, brand manual, and multichannel content strategy, positioning Loja canton's tourism offering in digital media. Participated in the development of 'Digital Island,' an innovative technological product for tourism promotion through interactive experiences.
Social Media Manager
June 30, 2023 - September 19, 2025Developed digital strategies for the brand, implementing affiliate content marketing, which improved the brand's reach on social platforms. Generated social media content through content strategy implementation, increasing brand interaction and visibility. Evaluated key metrics (followers, engagement, content exposure) using analytics dashboards, enabling continuous optimization of the brand's digital strategy.
Social Media Manager & Digital Strategy Manager
November 1, 2023 - PresentDeveloped the company's Annual Operating Plan (AOP) using strategic planning and financial analysis, transforming a startup with no sales into a profitable operation with over 24 tours of 8-20 participants each, after 3 months of strategic planning. Collaborated in planning and producing audiovisual content focused on customer loyalty and conversion strategies, generating greater attraction of potential tourists to local offerings.
Digital Marketing & Content Coordinator
July 1, 2023 - PresentBuilt the brand's digital presence by creating social media accounts, brand manual, and multichannel content strategy, positioning Loja canton's tourism offering in digital media. Participated in the development of "Digital Island," an innovative technological product for tourism promotion through interactive experiences.
Social Media Manager
January 1, 2022 - PresentDeveloped digital strategies for the brand, implementing affiliate content marketing, which improved the brand's reach on social platforms. Generated social media content through content strategy implementation, increasing brand interaction and visibility. Evaluated key metrics (followers, engagement, content exposure) using analytics dashboards, enabling continuous optimization of the brand's digital strategy.
Digital Marketing & Content Coordinator
May 1, 2025 - PresentBuilt the company's complete digital presence from scratch, creating social media accounts, visual identity, and brand strategy, strengthening the company's positioning and digital presence. Designed and executed end-to-end digital content strategy, from editorial planning to publication, using editing tools and optimization metrics, generating a consistent and comprehensive digital strategy focused on continuous improvement. Created social media content applying storytelling techniques and audiovisual formats adapted to each platform, achieving posts with up to 40k views and attracting 1.2k followers in the first month. Developed valuable content, optimizing Instagram and TikTok posts with over 3,000 average views on Instagram and over 10,100 on TikTok, achieving an average engagement rate of 8.6%. Coordinated marketing campaigns targeted at acquiring new clients, employing audience segmentation and strategic advertising, consolidating the company's reputation in the construction sect
Social Media Manager & Digital Strategy Manager
November 1, 2023 - PresentDeveloped the company's Annual Operating Plan (AOP) using strategic planning and financial analysis, transforming a startup with no sales into a profitable operation with over 24 tours of 8-20 participants each, after 3 months of strategic planning. Collaborated in planning and producing audiovisual content focused on customer loyalty and conversion strategies, generating greater attraction of potential tourists to local offerings.
Digital Marketing & Content Coordinator at Loja Canton Tourism
July 1, 2023 - PresentBuilt the brand's digital presence by creating social media accounts, brand manual, and multichannel content strategy, positioning Loja Canton's tourism offering in digital media. Participated in the development of 'Digital Island,' an innovative technological product for tourism promotion through interactive experiences.
Social Media Manager
January 1, 2022 - PresentDeveloped digital strategies for the brand, implementing affiliate content marketing, which improved the brand's reach on social platforms. Generated social media content through content strategy implementation, increasing brand interaction and visibility. Evaluated key metrics (followers, engagement, content exposure) using analytics dashboards, enabling continuous optimization of the brand's digital strategy.
Education
Bachelor's Degree in Economics at Universidad Técnica Particular de Loja
January 11, 2030 - September 19, 2025Bachelor's Degree in Economics at Universidad Técnica Particular de Loja
January 11, 2030 - September 19, 2025Bachelor's Degree in Economics at Universidad Técnica Particular de Loja
January 11, 2030 - September 19, 2025Brand Development Workshop: Values, Identity, and Legal Registration at ConQuito
January 11, 2030 - September 19, 2025Trend Creation Workshop: Audiovisual Content Production for Social Media at ConQuito
January 11, 2030 - September 19, 2025Bachelor's Degree in Economics at Universidad Técnica Particular de Loja
January 11, 2030 - September 19, 2025Qualifications
Brand Development Workshop: Values, Identity, and Legal Registration
January 11, 2030 - September 19, 2025Trend Creation Workshop: Audiovisual Content Production for Social Media
January 11, 2030 - September 19, 2025Brand Development Workshop: Values, Identity , and Legal Registration
January 11, 2030 - September 19, 2025Trend Creation Workshop: Audiovisual Content Production for Social Media
January 11, 2030 - September 19, 2025Brand Development Workshop: Values, Identity, and Legal Registration
January 11, 2030 - September 19, 2025Trend Creation Workshop: Audiovisual Content Production for Social Media
January 11, 2030 - September 19, 2025Brand Development Workshop: Values, Identity, and Legal Registration
January 11, 2030 - September 19, 2025Trend Creation Workshop: Audiovisual Content Production for Social Media
January 11, 2030 - September 19, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Education, Government, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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