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I am Yves Kahn, a business economist with a focus on live and digital marketing. I help fashion brands and non-profit organizations with digitization, digital marketing strategies based on the PESO model, and integrating on- and offline marketing, social media, and live events. Over the years I've led marketing and fundraising efforts for KKL-JNF Switzerland, steered a rebranding for Yvelia Fashion Group, and gained hands-on experience at Apple Retail. I hold a CAS in Digital Marketing and a UBS Wealth Management certificate, and I enjoy building teams, organizing high-profile events, and delivering measurable results.…I am Yves Kahn, a business economist with a focus on live and digital marketing. I help fashion brands and non-profit organizations with digitization, digital marketing strategies based on the PESO model, and integrating on- and offline marketing, social media, and live events. Over the years I've led marketing and fundraising efforts for KKL-JNF Switzerland, steered a rebranding for Yvelia Fashion Group, and gained hands-on experience at Apple Retail. I hold a CAS in Digital Marketing and a UBS Wealth Management certificate, and I enjoy building teams, organizing high-profile events, and delivering measurable results.

Yves Kahn

Marketing Strategist, Marketing Consultant, Brand Strategist, +3

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I am Yves Kahn, a business economist with a focus on live and digital marketing. I help fashion brands and non-profit organizations with digitization, digital marketing strategies based on the PESO model, and integrating on- and offline marketing, social media, and live events. Over the years I've led marketing and fundraising efforts for KKL-JNF Switzerland, steered a rebranding for Yvelia Fashion Group, and gained hands-on experience at Apple Retail. I hold a CAS in Digital Marketing and a UBS Wealth Management certificate, and I enjoy building teams, organizing high-profile events, and delivering measurable results.…I am Yves Kahn, a business economist with a focus on live and digital marketing. I help fashion brands and non-profit organizations with digitization, digital marketing strategies based on the PESO model, and integrating on- and offline marketing, social media, and live events. Over the years I've led marketing and fundraising efforts for KKL-JNF Switzerland, steered a rebranding for Yvelia Fashion Group, and gained hands-on experience at Apple Retail. I hold a CAS in Digital Marketing and a UBS Wealth Management certificate, and I enjoy building teams, organizing high-profile events, and delivering measurable results.

Available to hire

I am Yves Kahn, a business economist with a focus on live and digital marketing. I help fashion brands and non-profit organizations with digitization, digital marketing strategies based on the PESO model, and integrating on- and offline marketing, social media, and live events.

Over the years I’ve led marketing and fundraising efforts for KKL-JNF Switzerland, steered a rebranding for Yvelia Fashion Group, and gained hands-on experience at Apple Retail. I hold a CAS in Digital Marketing and a UBS Wealth Management certificate, and I enjoy building teams, organizing high-profile events, and delivering measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

French

Beginner

Italian

Beginner

Work Experience

Live Marketing and Fundraising Manager at Jewish National Fund (KKL - JNF Switzerland)

December 31, 2022 - September 29, 2025

Conceived and executed major events, including the 120th anniversary at Stadtcasino Basel with over 1,000 invited VIP guests. Led marketing and PR activities, developed sustainable, digital marketing strategies, repositioned the KKL-JNF Switzerland brand to engage younger donors, maintained daily donor communications, and provided management support.

Marketing and Fundraising Manager at Jewish National Fund (KKL - JNF Switzerland)

December 31, 2022 - September 29, 2025

Conceived and executed the 120th anniversary event at Stadtcasino Basel with over 1,000 VIP guests; organized KKL-JNF conferences and trips; developed a sustainable digital marketing strategy and repositioned the brand to appeal to younger donors; managed all marketing and PR activities and daily donor communications; provided management support.

Marketing Manager, Project Lead Events, Donor Relations at KKL - JNF Schweiz

December 31, 2022 - September 29, 2025

Led conception and execution of the 120th anniversary celebration at Stadtcasino Basel with 860 invited guests. Managed diverse events and JNF trips, developed a sustainable digital marketing strategy to reposition the brand, and drove donor relations and PR activities; provided ongoing marketing support to the executive team.

Founding Partner at Yvelia Marketing Consulting

January 1, 2019 - Present

Consulting mandates for former key accounts from the fashion industry in restructuring and strategic realignment, with a focus on digitization. Led development and implementation of digital marketing strategies based on the PESO model (Paid, Earned, Shared & Owned); integrated on- and offline marketing (e.g., POS); designed and executed social media strategies; staged creative live events.

Founding Partner at Yvelia Marketing Consulting

January 1, 2019 - Present

Freelance consulting for former key accounts in the fashion industry, focusing on restructuring, strategic realignment and digitization. Implemented digital marketing strategies based on the PESO model; integrated on- and offline marketing, social media, live marketing and event staging.

Founding Partner, Marketing Consulting at Yvelia Marketing Consulting

January 1, 2019 - Present

Founding partner providing consulting mandates for former key accounts in the fashion industry. Specialized in digital transformation with a focus on digital marketing strategies based on the PESO model, integration of on- and offline marketing, social media strategies, and live marketing event staging (POS activations, promotions, premieres). Also delivers social media consulting, content creation, SEO/SEA optimization, and cross-media campaigns. Roles include client advisory, project leadership, and workshop facilitation.

General Manager, Sales & Marketing at Yvelia Fashion Group AG

December 31, 2018 - September 29, 2025

Led end-to-end strategic selling process with P&L responsibility; managed a team of 8 sales representatives; expanded new account base; handled POS merchandising; implemented rebranding and marketing strategy (website, logo, social media, brand positioning) and represented the company at major international trade shows; organized fashion shows and sales events.

General Manager, Sales & Marketing at Yvelia Fashion Group AG

December 31, 2018 - September 29, 2025

Led the full strategic selling process with P&L responsibility; managed a team of 8 sales representatives; expanded new account base; handled key accounts and merchandising; launched a rebranding and marketing strategy (website, logo, social media, brand positioning); represented the company at international trade shows and organized fashion shows and sales events.

General Manager Sales & Marketing at Yvelia Fashion Group AG

December 31, 2018 - September 29, 2025

Directed the strategic sales and marketing efforts, managed a team of 8 sales representatives, grew the new account base, oversaw POS management and merchandising, led a complete rebranding and marketing overhaul (website, logo, social media, brand positioning), and represented the agency at major international trade shows to expand the client base.

Apple Retail Sales Executive at Apple

December 31, 2012 - September 29, 2025

Provided sales solutions to customers; expanded new account base; mentored and trained a team of sales specialists; led in-store promotions, product promotions and trends; delivered solution-based presentations (One-to-One, Genius Bar) and supported product launches.

Retail Sales Executive at Apple

December 31, 2012 - September 29, 2025

Provided solution-focused customer service; trained and mentored a team of sales specialists; delivered in-store presentations (One-to-One, Genius Bar) and promoted latest Apple products.

Sales Executive at Apple Retail Schweiz

December 31, 2012 - September 29, 2025

Delivered solution-based customer consultations, led a team of sales specialists, provided in-store training, and contributed to store merchandising and promotions to enhance the Apple product experience.

Personalberater at Michael Page International

December 31, 2010 - September 29, 2025

Recruitment consultant focusing on service-oriented and financial sectors, managing client portfolios, acquiring new clients, and producing candidate assessments and reports.

Sales & Marketing Manager – ad interim at Yvelia Fashion Group AG

December 31, 2010 - September 29, 2025

Managed sales and marketing activities, developed B2B/B2C strategies, strengthened POS support and shop-in-shop presence, and trained staff in selling techniques and marketing execution.