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I am a communications professional with a robust background in strategic communication, crisis management, and media relations. I excel at shaping messaging that aligns with organizational objectives and delivering clear, accessible content across multiple channels for diverse audiences. I have partnered with senior leaders, defense and diplomatic stakeholders, and international partners to advance strategic narratives, craft speeches, and develop briefing materials. My work spans social media management, content creation, video production, and internal communications to strengthen organizations' public profiles and reputations.…I am a communications professional with a robust background in strategic communication, crisis management, and media relations. I excel at shaping messaging that aligns with organizational objectives and delivering clear, accessible content across multiple channels for diverse audiences. I have partnered with senior leaders, defense and diplomatic stakeholders, and international partners to advance strategic narratives, craft speeches, and develop briefing materials. My work spans social media management, content creation, video production, and internal communications to strengthen organizations' public profiles and reputations.

Julie-Anne Labonte

Writer, Social Media Manager, Story Producer, +1

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I am a communications professional with a robust background in strategic communication, crisis management, and media relations. I excel at shaping messaging that aligns with organizational objectives and delivering clear, accessible content across multiple channels for diverse audiences. I have partnered with senior leaders, defense and diplomatic stakeholders, and international partners to advance strategic narratives, craft speeches, and develop briefing materials. My work spans social media management, content creation, video production, and internal communications to strengthen organizations' public profiles and reputations.…I am a communications professional with a robust background in strategic communication, crisis management, and media relations. I excel at shaping messaging that aligns with organizational objectives and delivering clear, accessible content across multiple channels for diverse audiences. I have partnered with senior leaders, defense and diplomatic stakeholders, and international partners to advance strategic narratives, craft speeches, and develop briefing materials. My work spans social media management, content creation, video production, and internal communications to strengthen organizations' public profiles and reputations.

Available to hire

I am a communications professional with a robust background in strategic communication, crisis management, and media relations. I excel at shaping messaging that aligns with organizational objectives and delivering clear, accessible content across multiple channels for diverse audiences.

I have partnered with senior leaders, defense and diplomatic stakeholders, and international partners to advance strategic narratives, craft speeches, and develop briefing materials. My work spans social media management, content creation, video production, and internal communications to strengthen organizations’ public profiles and reputations.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

French

Fluent

English

Fluent

Work Experience

Assistant Public Affairs Attaché at Embassy of Canada, Washington, D.C.

August 22, 2022 - Present

Led communication strategies to enhance defence diplomacy across the U.S., crafted speeches and social media content for high-profile diplomatic events, translated complex policy changes into plain language, and collaborated with design teams to produce visual assets ensuring brand consistency.

Social Media Manager at Rim of the Pacific Exercise (RIMPAC), Hawaii

June 24, 2024 - August 2, 2024

Increased social media following by 13% during RIMPAC by producing and managing 618 targeted posts across Instagram, X, Facebook, and YouTube; expanded reach to 29 million users and achieved 3.8 million video views; generated 356K+ engagements.

Force Public Affairs Officer at Multinational Force and Observers, Egypt

December 31, 2022 - September 20, 2025

Developed and executed a communications strategy for a multinational peacekeeping force, enhancing mission visibility; led internal and external communications producing briefings, articles, social media content, videos, and photography; managed a $30K public affairs budget and drafted 30+ speeches.

Public Affairs Officer to Chief of the Defence Staff at National Headquarters, Ottawa, Canada

December 31, 2021 - September 20, 2025

Implemented a targeted social media strategy for the Chief of the Defence Staff, driving substantial engagement and follower growth among 39K users; orchestrated high-profile media engagements and authored speeches, video scripts, and talking points; coordinated video production.

Public Affairs Officer at Strategic Joint Staff, National Headquarters, Ottawa, Canada

March 1, 2018 - July 1, 2021

Liaised between the SJS and key departments to ensure alignment and consistency in strategic messaging; prepared news releases, briefings, talking points, and backgrounders; monitored media coverage and managed crisis communication.

Special Advisor at Senate of Canada, Office of Senator Paul E. McIntyre

December 3, 2012 - December 27, 2016

Advised on nearly 200 bills with legislative and strategic analysis; authored speaking notes and briefing materials; coordinated communications with political leadership and international diplomatic engagements.