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Hi, I'm Andrea Velázquez, a marketing and e-commerce professional with expertise in digital advertising, data analytics, and marketplace optimization. I have a proven track record managing performance marketing campaigns, improving product visibility, and developing strategic content.\n\nI’m passionate about using data-driven insights to sharpen brand positioning and boost conversions, and I’m currently pursuing a Digital Marketing Strategist certification to deepen my strategic growth skills.…Hi, I'm Andrea Velázquez, a marketing and e-commerce professional with expertise in digital advertising, data analytics, and marketplace optimization. I have a proven track record managing performance marketing campaigns, improving product visibility, and developing strategic content.\n\nI’m passionate about using data-driven insights to sharpen brand positioning and boost conversions, and I’m currently pursuing a Digital Marketing Strategist certification to deepen my strategic growth skills.

Andrea Velázquez

Graphic Designer, Brand Designer, Copywriter, +2

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Hi, I'm Andrea Velázquez, a marketing and e-commerce professional with expertise in digital advertising, data analytics, and marketplace optimization. I have a proven track record managing performance marketing campaigns, improving product visibility, and developing strategic content.\n\nI’m passionate about using data-driven insights to sharpen brand positioning and boost conversions, and I’m currently pursuing a Digital Marketing Strategist certification to deepen my strategic growth skills.…Hi, I'm Andrea Velázquez, a marketing and e-commerce professional with expertise in digital advertising, data analytics, and marketplace optimization. I have a proven track record managing performance marketing campaigns, improving product visibility, and developing strategic content.\n\nI’m passionate about using data-driven insights to sharpen brand positioning and boost conversions, and I’m currently pursuing a Digital Marketing Strategist certification to deepen my strategic growth skills.

Available to hire

Hi, I’m Andrea Velázquez, a marketing and e-commerce professional with expertise in digital advertising, data analytics, and marketplace optimization. I have a proven track record managing performance marketing campaigns, improving product visibility, and developing strategic content.\n\nI’m passionate about using data-driven insights to sharpen brand positioning and boost conversions, and I’m currently pursuing a Digital Marketing Strategist certification to deepen my strategic growth skills.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Beginner

Work Experience

Marketing & Digital Advertising at Cary Bebe & InHome

June 1, 2022 - Present

Managed Meta Ads campaigns, optimized performance via data analysis and A/B testing; developed targeting strategies for audience segmentation; conducted market research and KPI analysis to adjust tactics; planned and executed social media content strategies, including promotions and product launches.

E-Commerce & Marketplace Optimization at Cary Bebe & InHome

May 1, 2022 - Present

Configured and maintained the Shopify e-commerce platform; optimized product listings on marketplaces (Amazon, Shopify) by improving titles, descriptions, bullet points, keywords, and images; leveraged A+ Content and Brand Stores to elevate brand presence and conversions.

Administrative & Financial Management at Cary Bebe & InHome

August 1, 2021 - Present

Reviewed and verified invoices and payments, ensuring compliance with financial allocations; provided weekly and monthly financial reports to support budget adjustments; assisted in HR documentation, employee profiles, contracts, and regulatory manuals.

Operations & Logistics Specialist at Cary Bebe & InHome

May 31, 2021 - September 20, 2025

Managed order fulfillment for B2B and marketplace channels, ensuring timely deliveries; scheduled delivery appointments using SAP and Putty; inspected shipments for completeness to avoid penalties; monitored and optimized cost control and packaging strategies.

Internship in TSM Experience, Soccer Stadium (Professional Praktikum) at Club Santos Laguna

September 1, 2017 - September 20, 2025

Participated in launching marketing initiatives, supported events on game day, and performed various organizational and administrative tasks (e.g., marketing concepts and controlling).