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I am Toby Streett, a seasoned public relations and marketing professional with hands-on experience in travel, cannabis, and media. I've secured national earned media, built comprehensive communication plans, led cross-functional teams, and driven brand growth. Notable achievements include launching an annual $1 million email product, kicking off two national PR campaigns, and delivering over a billion impressions in a year—outperforming YOY goals by 60%. I've placed stories with GMA, ABC, Travel Weekly, T+L, Skift, Yahoo, and more. In my current role as President of Oyster Communications, I write and pitch news and content to media outlets, develop PR plans, and manage cross-functional teams to deliver national coverage across TV, online, radio and print for B2C and B2B audiences. I previously built and led Tripadvisor's internal PR for SmarterTravel Media, achieving 62% beat in external agency coverage, growing email subscriber base 1400% in four years, and orchestrating predictive tier-one media events. I love turning client needs into compelling narratives and scalable media programs.…I am Toby Streett, a seasoned public relations and marketing professional with hands-on experience in travel, cannabis, and media. I've secured national earned media, built comprehensive communication plans, led cross-functional teams, and driven brand growth. Notable achievements include launching an annual $1 million email product, kicking off two national PR campaigns, and delivering over a billion impressions in a year—outperforming YOY goals by 60%. I've placed stories with GMA, ABC, Travel Weekly, T+L, Skift, Yahoo, and more. In my current role as President of Oyster Communications, I write and pitch news and content to media outlets, develop PR plans, and manage cross-functional teams to deliver national coverage across TV, online, radio and print for B2C and B2B audiences. I previously built and led Tripadvisor's internal PR for SmarterTravel Media, achieving 62% beat in external agency coverage, growing email subscriber base 1400% in four years, and orchestrating predictive tier-one media events. I love turning client needs into compelling narratives and scalable media programs.

Toby Streett

Brand Strategist, Marketing Strategist, Content Creator, +2

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I am Toby Streett, a seasoned public relations and marketing professional with hands-on experience in travel, cannabis, and media. I've secured national earned media, built comprehensive communication plans, led cross-functional teams, and driven brand growth. Notable achievements include launching an annual $1 million email product, kicking off two national PR campaigns, and delivering over a billion impressions in a year—outperforming YOY goals by 60%. I've placed stories with GMA, ABC, Travel Weekly, T+L, Skift, Yahoo, and more. In my current role as President of Oyster Communications, I write and pitch news and content to media outlets, develop PR plans, and manage cross-functional teams to deliver national coverage across TV, online, radio and print for B2C and B2B audiences. I previously built and led Tripadvisor's internal PR for SmarterTravel Media, achieving 62% beat in external agency coverage, growing email subscriber base 1400% in four years, and orchestrating predictive tier-one media events. I love turning client needs into compelling narratives and scalable media programs.…I am Toby Streett, a seasoned public relations and marketing professional with hands-on experience in travel, cannabis, and media. I've secured national earned media, built comprehensive communication plans, led cross-functional teams, and driven brand growth. Notable achievements include launching an annual $1 million email product, kicking off two national PR campaigns, and delivering over a billion impressions in a year—outperforming YOY goals by 60%. I've placed stories with GMA, ABC, Travel Weekly, T+L, Skift, Yahoo, and more. In my current role as President of Oyster Communications, I write and pitch news and content to media outlets, develop PR plans, and manage cross-functional teams to deliver national coverage across TV, online, radio and print for B2C and B2B audiences. I previously built and led Tripadvisor's internal PR for SmarterTravel Media, achieving 62% beat in external agency coverage, growing email subscriber base 1400% in four years, and orchestrating predictive tier-one media events. I love turning client needs into compelling narratives and scalable media programs.

Available to hire

I am Toby Streett, a seasoned public relations and marketing professional with hands-on experience in travel, cannabis, and media. I’ve secured national earned media, built comprehensive communication plans, led cross-functional teams, and driven brand growth. Notable achievements include launching an annual $1 million email product, kicking off two national PR campaigns, and delivering over a billion impressions in a year—outperforming YOY goals by 60%. I’ve placed stories with GMA, ABC, Travel Weekly, T+L, Skift, Yahoo, and more.

In my current role as President of Oyster Communications, I write and pitch news and content to media outlets, develop PR plans, and manage cross-functional teams to deliver national coverage across TV, online, radio and print for B2C and B2B audiences. I previously built and led Tripadvisor’s internal PR for SmarterTravel Media, achieving 62% beat in external agency coverage, growing email subscriber base 1400% in four years, and orchestrating predictive tier-one media events. I love turning client needs into compelling narratives and scalable media programs.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

President at Oyster Communications

January 1, 2018 - Present

Wrote and actively pitched news and content to media outlets, securing recurring appearances with targeted outlets. Developed PR plans across travel, health/wellness, cannabis and media sectors, resulting in national media coverage across TV, online, radio and print outlets for B2C and B2B audiences. Led cross-functional PR, content and marketing teams, delivering recurring 60 earned media 12-minute radio segments in 2024. Created compelling narratives and innovative content strategies that solve client needs for increased brand exposure and messaging. Built targeted media contact databases.

Director of Public Relations and Communications at Tripadvisor and Smartertravel Media

June 1, 2017 - September 20, 2025

Built and led internal PR department for the media arm of Tripadvisor, reporting to the CMO; beat external agency press coverage by 62%. Drove growth of the featured email product subscriber base by 1400% in four years, through increased subscriber frequency options. Set annual budgets and goals for PR team and achieved YoY growth in impressions, EAV and placements. Secured earned national press coverage with outlets like GMA, FOX & Friends, Yahoo!, CNN, ABC, Refinery29, Forbes, and Kiplinger. Created an annual, predictive tier-one media event that jump-started each year with an average of 20 new published stories. Wrote and pitched press releases and developed targeted media list contacts of over 400 journalists across 40 demographics. Pivoted annual communications plans to adjust for industry fluctuations and built annual survey strategy that aligned with company goals.

Senior Producer at SmarterTravel

June 1, 2007 - September 20, 2025

Spearheaded key site enhancements, created email newsletter product enhancements that helped to grow list sizes over 120,000 across cross-functional marketing products. Improved website interactivity by co-authoring a redesign and leading UI testing initiatives with Bentley College's human factors usability lab. Collaborated on a team that launched a new travel deals email product, which achieved $2M in sales in the first year. Instrumental in driving exponential subscriber growth, expanding the subscriber base to an impressive 1.8 million individuals. Managed all BookingBuddy newsletter products.